CHPTER - 1

INTRODUCTION 1.1

Industry Overview

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HISTORY:
Not every TMT bar can boast of honesty. Or for that matter, integrity. In a world filled with TMT Bars, the ones from Hariom Ingots& Power Ltd. (HIPPL) offer you the strength of truth. HARIOM TMT bars are made with an eye for equality that will make everything else look imperfect. Adhering to the highest quality standards, these bars are made with the finest raw material. To be honest, any sub standard material is rejected right way. And to be double sure, the firm source out own raw material from (HIPPL). Industry, basically (HIPPL) was established in twitch the year 2003 with the vision of adding muscle to the development of Chhattisgarh and the nation. The group has a presence in diverse industries like power generation. With a state of the art manufacturing, equipped with a fully automatic and computerized Rolling Mill complex (HIPPL) brings to us a range of high quality steel bars (TMT) across various diameters, ranging from 8mm to 52mm.The firm is the first manufacturer of 52mm Bars in India.

CERTIFICATION:-

Registration of Trade Mark (Govt. of India) Bureau of Indian Standards ISO 9001:2008 with URS( UKAS Quality and Management System) Ra TMT INDIA Quenching System

What is TMT?
It is the popular acronym for Thermo mechanical Treatment. This is a special heat treatment process, wherein the heat treatment is from the rolling

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process itself. At the exit of the rolled product, the ribbed bar is subjected to the TMT. Process, involving three stages:

QUENCHING

SELF ATMOSHERIC TEMPERING COOLING

QUENCHING:
When the hot rolled bar leaving the final mill stand is rapidly quenched by a special water spray system. This hardens the surface of the bar to a depth optimized for each section through formation of martensic rim while the core remains hot and austenitic.

SELF TEMPERING:
When the bar leaves the quenching box, the core remains hot compared to the surface allowing the heat to flow from the core to surface causing tempering of the outer martens tic layer into a structure called TEMPERED MARTENSITE.The core still remains austenitic at this stage.

ATMOSPHERIC COOLING:
This takes place on the cooling bed, where the austenitic core is transformed into ductile ferrite pearlite structure. Thus the

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final structure consists of an optimum combination of strong outer layer with a ductile core. This gives HARIOM TMT Bars its unique combination of higher strength and ductility.

USES & APPICATIONS:

Residential multistoried Buildings & Commercial

FOR CONSTRUCTIONcenters. IMPORTANT STUCTUREBridge, Culverts, Server, Cannel, Coastal, Jetty & RCC work.

INDUSTRIAL USEIndustrial heavy Foundation, RCC-pole, RCC-pipe, build-up Section, Seismic area etc.

QUALITY PROCESS PLAN:

The quality process plan at HARIOM TMT goes through certain process passing through certain steps. The process totally involves the quality enhancement of the product to be manufactured at the firm.The main objective of the firm i.e. quality product is

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being fulfilled with the QUALITY PROCESS PLAN. It consist of certain steps right from raw material processing to lot wise stocking at the dispatch yard

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THE process may be more clearly understood with the following flow chart:Raw Materials Billets/ Blooms/ Ingots Raw Material Yard Raw Material Checking Chemical & Visual

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QUALITY COMPOSITION

Re Heating Furnace (Temp 1000-1200)

BOND STRENGTH:

Raw Material Passed Through Diff. Stands

The RIB pattern HARIOM TMT bars are specially designed TMT Bar to ensure that excellent bond strength exist between the bars and the Quench Box surrounding concrete, the ribs are cut by automated milling machines. The specification stipulates that bond strength should be much higher than that of conventional cold twisted bars. HARIOM Checking of inletwhich are 100- of the bar bars have values temperature 200% higher than those of mild steel bars.

BENDING:

Checking the outlet temperature of the bar

The tough outer surface and core of HARIOM barsCooling Bed result in a rebar with excellent values of bend ability .the Bar can be bent around mandrels much smaller than those specified. This has obvious advantages at construction Checking of Dimension & wt. / Meter sites.

CORROSION RESISTANT:
HAROM TMT is produced by thermo-mechanical treatment and not by cold twisting. Therefore there are no torsional residual stress in the Mechanical Testing bar, which result in superior corrosion resistance characteristic compared to traditional cold twisted bars.
Shearing

WELDABILITY:

Section & Lot wise Stocking At Dispatch

HARIOM TMT bars due to its low carbon equivalent, has a weld ability which is superior to conventional cold twisted bars. It can be buttwelded or lap-welded using ordinary retile coated electrodes of matching strength.

DIMENSIONAL TOLERANCE:

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The Bars are supplied with sectional weight lower than the nominal and within permissible parameters.

QUALITY ASSURANCE

QUALITY OBJECTIVE

THE HARIOM TMT BAR ECONOMY ASSURANCE:

HARIOM TMT bar are designed to deliver in economy in civil construction. Achieve economy through superior strength, easy workability site and reduces Costs for the consumer.

1.2

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PROFILE OF THE COMPANY

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INTRODUCTION
HARIOM TMT take this opportunity as a special privilege to introduce them as the pioneer in manufacturing TMT Bars in Central India from 8mm to 52mm, which is an advance and a step ahead among all the producers of TMT BARS. The products brand name is HARIOM TMT ISI 500 with an installed capacity of approximate 1, 25,000MT per Annum.The unit is situated at Bhilai Plot No. 59,60 Light Industrial Area,Bhilai(C.G.). In the year 2004,M/s HARIOM INGOTS AND POWER PRIVATE LIMITED was established under the dynamic and visionary leadership of its Chairman and Managing Director Mr. Santosh Agrawal with the team of young dynamic and highly qualified Director as follows:-

MR. Satyanarayan Agrawal MR. Rajkumar Agrawal MR. Ajay Agrawal MR. Sandeep Agrawal MR.B.D. Agrawal MR. Anoop Agrawal

OBJECTIVE:As the firms objective is the customer satisfaction with premium quality, it feel immense pleasure to announce that it has adopted fully online computerized quenching system from Ra TMT INDIA , whose process of manufacturing has already been recognized in INDIA by the representative of TEMPCORE CRM Belgium. It has obtained ISO 9001-2008 and the product is BIS Approved.

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HARIOM TMT as a group of companies M/s Omprakash Trading company, have diversified their business of Trading and Manufacturing from more than last three decades, having its vast network of more than 15 depots in different states of India, Few of them are at Cuttack, Visakhapatnam, Durgapur, Nagpur, Chandrapur, Bhusawal, Vrindawan, etc.

Name of other prestigious group concern are as under:

M/s Hariom Ingots and Power Private Limited M/s OPTC Impex private limited M/s Omprakash Trading Company M/s Hariom Trading company M/s Agrawal Trading Compan HAVE 3 SECTIONS:

STEEL MELTING (BILLETS AND INGOTS)

RE-ROLLING PLANT (TMT BARS) TRADING OF IRON, STEEL,COKE AND COAL

SOURCES OF RAW MATERIAL:

SPONGE IRON:

Jayaswal Neco Industries Ltd,Raipur Sarda Energy and Minerals Ltd,Raipur Godavari Power and Ispat Ltd,Raipur Vandana Global Ltd,Raipur

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BILLETS:

Bhilai Steel Plant RINL Vishakapatnam Own Produced Billets And Ingots

PRODUCTS:

As the object is to provide a premium quality product by adopting the latest technologies and state of the art machines through continuous updating innovation..
a) b) c) d)

Product Range Grades Brand Name

::::-

TMT BARS 8mm-52mm Fe 415,Fe 415D,Fe 500,Fe 500D,Fe 550,Fe 600 HARIOM TMT(ISI)500

The product has been widely accepted in the market and is being used for construction of Bridges, Dams, Barrages, Canals, under water Construction, Tunnels, Hydraulic structure Roads, Flyovers, Power plants, Cement, Automobiles, Factories and Domestic Building etc.
COLLABORATION:-

The firm is having Technical collaboration with are as :a) M/s Ra TMT INDIA which has been recognized in INDIA by the representative of TEMPCORE CRM Belgium. b) Sparkonix Rolls Branding Machine: For Embossing of Brand Name. c)
TESTING FACILITY:-

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Physical Testing . Chemical Testing

: The firm has fully equipped laboratory containing UTM Machine with 60/100MT Capacity. : Fully well equipped computerized lab.

THIRD PARTY INSPECTION/ APPROVALS:-

Indian Institute of Technology Civil aid Technology Pvt Limited SGS India Private Limited Geotech Services (MIDC)

: Kanpur : Mangalore : Mumbai : Nagpur

CHPTER- 2

LITERATURE REVIEW
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2.1 MARKETING STRATEGY

MEANING:
Written plan (usually a part of the overall corporate plan) which combines product development, promotion, distribution & pricing approach, identifies the firms marketing goals & explains how they will be achieved with in a stated time frame. Marketing strategy determines the choice of target marketing segment, positioning, marketing mix & allocation of resources.

DEFINITION:
Marketing is process that can allow on organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. Description of that part of the company strategy which is directed toward the market. It consists example of product rang, target group, marketing, sales & distribution. Strategy to make potential customer/member aware of cooperative goods and services includes promotion, publicity, advertising and sales.

SMART Objectives

Specific Measurable Achievable Realistic Timeline

The marketing plan A Hierarchy of Objective Overall plan objective Individual Segment Positioning Objectives Tactical Objectives

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Product Objectives Pricing Objectives Place Objectives Promotion Object

THE TOOLS OF MARKETING STRATEGY:

Business Strategy

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COMPANYWIDE STRATEGIC PLANNING:

Marketing strategy .Whom to serve Each company must find the.How to serve long run survival and growth that game plan for makes the most sense given its specific situation, opportunity, objective and resources. This is focus of strategic Tactics and Programs Marketing planning.

.List prices

STRATEGIC PLANNING: - The process of developing and a strategic fit Pricing Policy Product Policy Promotional Policy Place/Distribution between the organizations goal and capabilities and its change in marketing opportunities.
.Quality . Intensity . Services .Terms .Packaging . Design Communication Mix element

.Discount & Promotional

PROCESS/STEPS IN STRATEGIC PLANNING

The Offering

Business unit product And market level

Defining the Company Mission

Setting Company obj. & goal

Defining the business portfolio

Planning Marketing And other Functional Strategies.

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MAJORE AREA OF MARKETING STRATEGY: -

Marketing scope strategy:1) SINGLE MARKET STRATEGY: - concentration of efforts in a single segment. Requirements: - a) serve the market whole heartedly despite initial difficulties. b) Avoid competition with established firm.

2) MULTI MARKET SHARE: - serving several distinct markets. Requirement: - a) careful selection of segment to serve. b) Avoid confrontation with companies serving entire market.

3) TOTAL MARKET STRATEGY: - serving the entire spectrum of the market by selling differentiated products to different segment in the market. Requirement: - a) employ different combination of price, product, promotion, and distribution strategy in different segment. b) Top management commitment to embrace entire market. c) Strong financial position.

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PRODUCT STRATEGY: 1) PRODUCT POSITIONING STATEGY: - Placing a brand in that part of the

market where it will have a favorable reception compared with competing brands.

2) PRODUCT SCOPE STRATEGY:

The product scope strategy deals with the perspective of the product mix of a company. The company may adopt a single product strategy, a multiple product strategy, or a system of product strategy.

3) PRODUCT DESIGN STRATEGY: -

The product design strategy deals with the degree of standardization of a product. The company has a choice among the following strategy option: standard product, customized product, and standard product with modification.
4) NEW PRODUCT STATEGY: - A set of operation that introduces:

a) With in the business a product new to its previous line of products. b) On the market a product that provides a new type of satisfaction. There alternatives emerge from the above: Product improvement / modification, product imitation, and product innovation.

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4 COMPONENTS of this system should be assessed: - Corporate aspirations toward new product. - Environmental favor toward creativity. - Screening method for new ideas. - Evaluation process.

PROMOTION STRATEGY: 1) PROMOTIONS MIX STRATEGY: - Determination of a judicious mix of

different types of promotion. Requirements: a) Product factor- nature of the product durable verses nondurable perceived risk, typical purchase amount. b) Budget factor- financial resources of the organization and traditional promotion perspective. c)Marketing mix- relative price / relative quality distribution, brand life cycle.
2) MEDIA SELECTION STATEGY: - Choosing the channels (news paper,

television, radio, outdoor advertising, wall painting etc.) through which massage concerning product/ service are transmitted to the product.

ADVERTISING COPY STRATEGY: Designing the content of an advertisement. OBJECTIVE: to transmit a particular product/ service massage to a particular target. REQUIRMENT: A) Eliminate noise for a clear transmission. B) Consider important of: - Source credibility

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- Message repetition - Human appeals - Comparison advertising

DISTRIBUTION SOPE STRATEGY: Establishing the scope of distribution, that is the target customer. Choices are exclusive distribution (one relation is granted sole-right in serving a given areas) intensive distribution, selective distribution (a product is made available at all possible retail outlets).
1) MULTIPLE CHANNLE STRATEGY: - Employing two or more different

channels for distribution of goods and services. Multiple channel 2 basic typesa) Complementary b) Competitive

PRICING STRATEGY: 1) PRICING STATEGY FOR NEW PRODUCT: A) Skimming pricing strategy: setting relative high price during the initial

stage of a product life. heavy promotional expenditure to introduced product. B) Penetration: Setting the relatively low price during the initial stage of a product life. Product must appeal to a market long enough to support the cost advantage.
1) PRICING FOR ESTABLISING PRODUCT: - Maintain the price, reducing the

price, increasing the price.

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2) PRICE LEADERSHIP STRATEGY: - This strategy is used by the leading firm

in an industry in marketing major pricing moves, which is following by other firms in the industry.

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CHPTER-3

RESEARC H
METHEDOLOG Y
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3.1 RESEARCH METHODOLOGY

Research is the contribution to the existing stock of knowledge making for its advancement. It is pursuit of truth with the help of study, observation comparison, and experiment. In short the search of knowledge through objective and systematic method of finding solution to a problem is research. Redman and Mory define research as a, "systematized effort to gain new knowledge."

3.2 RESEARCH OBJECTIVE:

Objective of research is to discover answers to questions through the application of scientific procedures. The main aim of research is to find the truth which is hidden and which has not been discovered as yet. The other objectives are: a) To gain familiarity with a phenomenon or to achieve new insights into it. (Studies with this object in view are termed as exploratory or formulative research) b) To portray accurately the characteristics' of a particular individual, situation or a group (studies with this object in view are known as descriptive research studies);

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c) To test a hypothesis of a casual relationship between variables (such studies are known as hypothesis-testing research studies).

3.3 RESEARCH DESIGN:

The formidable problem that follows the task of defining the research problem is the preparation of the design of the research project, popularly known as the research design. Decisions regarding what, where, when, how much, by what means concerning an inquiry or a research study constitute a research design. A research design is the arrangement of conditions for collection and analysis of data in a manner that aims to combine relevance to the research purpose with economy in procedure. One may split the overall research design in to the following parts: SAMPLING DESIGN: This deals with the method of selecting items to be observed for the given study.

OBSERVATIONAL DESIGN: This relates to the conditions under which the observations are to be made.

STATISTICAL DESIGN: These concerns with the question of how many items are to be observed and how the information and data gathered are to be analyzed.

OPERATIONAL DESIGN: This deals with the techniques by which the procedures specified in the sampling, statistical and observational designs can be carried out.

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DIFFERENT TYPS OF RESEARCH DESIGN: There are mainly three types of research design Exploratory research Descriptive research Causal research According to my topic of research work conducted the research design used was Descriptive. The descriptive research studies are those which are concerned with describing the characteristics of a particular individual, or a group of individual.

3.4 DATA COLLECTION

There are basically two types of data:-

Primary data PRIMARY DATA:

Secondary data

The primary data are those which are collected afresh and for the first time. These data are obtained by a study specifically designed to fulfill the data needs of the problems at hand. Such data are original in character. Collected through: Questionnaires Administration Personal Interviews with executives
SECONDARY DATA:

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The secondary data are those which have already been collected by someone else and which have already been passed through the statistical processes. Thus such data is not originally collected rather obtained from published or unpublished sources. -Company record, Company website, Magazines etc. The methods of collecting primary and secondary data differ since primary data are to be originally collected, while in case of secondary data the nature of data collection work is merely that of compilation.

RESEARCH INSTRUMENT:
These are the tools used for collecting data. Researcher has gathered the data by administering questionnaire. QUESTIONNAIRE: The term questionnaire refers to a self-administered process whereby the respondent himself/herself reads the questions and records his/her answers without assistance of an interviewer. Although the instrument is essentially question asking and data gathering tool. A questionnaire is more structured and standardized. The questionnaire consists of a number of questions printed or typed in a definite order on a form or a set of forms. This method of data collection is quite popular in case of big enquiries.

SAMPLING SIZE:
It gives the target population that will be sampled. This research was carried in employees of this company. These were 100 respondents.

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SAMPLE LOCATION:
To determine the sample location in BHILAI.

SAMPLE ELEMENT:
To determine the sampling unit in Business class.

RESEARCH HYPOTHESES:

Ordinarily, when one talks about hypotheses, one simply means a mere assumption or some supposition to be proved or disproved. The basic concepts used in the context of testing of hypotheses were:

Null Hypotheses Ho Executive satisfied Alternative Hypotheses Ha Executive unsatisfied

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CHAPTER-4

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DATA ANALYSIS & INTERPRETATION

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Factual Information
Q.1 What are the focus area of your organization over the next 2 year? a) Number of customers OPTION Number of customer Revenue Profit Market share b) Revenue c) Profit d) Market share

PERCENTAGE 10% 14% 11% 65%

INTERPRETATION- It reveals that the 65% executive think that market share is the focus area to the organization next 2 year.

Q.2 Opinion regarding customer preference for buying your product? a) Price OPTIONPrice b) Services c) Quality PERCENTAGE9% d) Brand image

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Services Quality Brand image

19% 54% 18%

INTERPRETATION- It reveals that 54% executive thinks that quality is first customer preference for buying HARIOM TMT.

Q.3 What market segment are you targeting? a) Demographic OPTIONDemographic Psychographic Geographic Behavioral b) Psychographic c) Geographic PERCENTAGE9% 12% 10% 69% d) Behavioral

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INTERPRETATION- It reveals that the company 69% focusing behavior aspect that is the buying behavior of the costomer.

Q.4 Which categories of competition threaten your success most? a) Perfect OPTIONPerfect Imperfect Monopolistic Oligopoly b) Imperfect c) Monopolistic PERCENTAGE20% 58% 0% 22% d) Oligopoly

INTERPRETATION- Most of the respondent i.e. 58% thinks that imperfect competition threatens their success most.

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Q.5 How will you analyses yourselves to best combat competition? a) Customer satisfaction OPTIONCustomer satisfaction Services Customer relation Price b) Services c) Customer relation PERCENTAGE40% 20% 30% 10% d) Price

INTERPRETATION- It means that 40% personnels think that customer satisfaction is their selves to best combat competition.

Q.6 Whom do you think is the toughest competitor for your product? a) Tata tiscon OPTIONTata tiscon b) Bulland tmt C) Kamdhenu tmt PERCENTAGE22% d) GK tmt

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Bulland tmt Kamdhenu tmt GK tmt

20% 48% 10%

INTERPRETATION- It reflects that 48% employee think that Kamdhenu tmt is the toughest competitor of their product.

Q.7 Which scheme/offer serves you most? a) Daily offer OPTIONDaily offer Weekly offer Monthly offer Seasonal offer b) Weekly offer c) Monthly offer PERCENTAGE15% 65% 12% 8% d) Seasonal offer

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INTERPRETATION- Majority of the respondent i.e. 65% executive agree with the weekly offer they serves most.

Q.8 What percent of selling techniques you adopt? a) Direct personal sale b) Direct on line sale c) Indirect Sale d)Any middlemen OPTIONDirect personal sale Direct on line sale Indirect sale Any middlemen PERCENTAGE61% 06% 03% 30%

INTERPRETATION- It means that 61 % employee agree with the direct personal sale technique.

Q.9 How important is price in the decision process?

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a) Not important OPTIONNot important Important Very important None

b) Important

c) Very important PERCENTAGE5% 40% 55% 0%

d)None

INTERPRETATION- Most of the respondent i.e. 55% executive thinks that price is very important in decision process.

Q.10 What business are we in? (What needs does our business meet in the market place). Ans.: - Manufacturing of best quality TMT Bars at very minimum cost. Size range 8mm to 52mm. Q.11 What is your single most important message that you must communicate to all of your target audience? (Give your suggestions also regarding your firm). Ans.: - Use only best quality products during the compromise for any inferior or cheap product because: Ghar Baar baar Nahi Banta.

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INTEPRETATION ON BASES OF DATA COLLECTION

CHI-SQUARE TEST
TABULATED DATA ACCORDING TO QUESTIONNAIRE

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EXPLANATION:
Put in formula:2 = [(Oi Ei)2]/ Ei

OBSERVED S.NO. FREQUENCY (Oi) 1 2 3 4 5 6 7 8 9 total 65 54 69 58 40 48 65 61 55 515

EXPECTED FREQUENCY (Ei) 57 57 57 57 57 57 57 57 57 8 -3 12 1 -17 -9 8 -4 -2 64 9 144 1 289 81 64 16 4 1.12 0.15 2.52 0.01 5.07 1.42 1.12 0.28 0.07 11.76 (Oi-Ei) (Oi-Ei) (Oi-Ei)/Ei

In these there are two type of hypothesis:

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a) Null hypothesis- Employees are not satisfied. H0: 100 b) Alternate hypothesis .Employees are satisfied. Ha: = 100 Expected value = 515/9 =57.22 Table value = 15.507 Calculated value = 11.76 Thus, Table value > Calculated value

[(Oi-Ei) ] Ei = 11.76 Hence calculated value of = 11.76 5% level of significance Degree of Freedom is (n-1) = 9-1 =8 The table value of for 8 degree of freedom at 5% level of significance is 15.507. Comparing calculated and table value of , we find that calculated value is less than the table value.

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The result supports HYPOTHESES TEST and thus null hypotheses are acceptable.

CHAPTER-5

FINDINGS

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FINDINGS
They provide best quality of product. They provide good work environment to the personnels., Majority of customer i.e. 75% are satisfied with the quality, range and weight. The organization use LEAN MANAGEMENT in there production process. They open an outlet; in which customer is directly interact with the personnels. The reason for purchasing HARIOM TMT is its quality, customer relation, and services.

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CHAPTER-6

CONCLUSI ON
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CONCLUSION
Marketing strategy is a very important part of an organization. HARIOM TMT COMPANY also uses marketing strategy it includes market segmentation, marketing mix, promotion strategy. They use new technologies in there production process and maintain best quality, customer relation, & customer satisfaction. The value survey has based upon secondary data, which indicates both the strengths of the organization, as well as, the weak point also. HIPPL going forward with their strengths, and overcome from their weaknesses. A concerted effort is needed by each employee to foster these values in the organization.

(6.1) SUGGESSION
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Should improve advertisement and sales promotion and use effective media for advertisement. Such as Magazines, T.V. etc. Should employ more number of manpower to fill the various positions. Should try to adopt modern marketing campaign in order to meet growing competition. Should promote your out late.

(6.2)

LIMITATION

I will not be wise to claim that the present work is completely perfect as unit of sample were widely scattered the study. During the study a number of limitation constraints were faced and it is necessary to point them out at very out set. Following are the major limitation of the research. Since the sample taken out of the universe are very small. The conclusion can not be generalized for whole Raipur and Bhilai city. Another problem is time problem. Duration was short to approach each and every respondents. The respondents were not willing to answer. Language was another main problem faced by respondents.

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QUESTIONNAIRESDemographic Information
a) Name:-____________________________________________________

b) Age:-______________________________________________________ c) Gender:-____________________________________________________ d) Marital status:-______________________________________________

e) Education status:_____________________________________________ f) Occupation:_________________________________________________

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Factual Information
Q.1 what are our business objective over the next 2 year? a) Number of customers b) Revenue c) Profit d) Market share

Q.2 Opinion regarding customer preference for buying your product? a) Price b) Services c) Quality d) Brand image

Q.3 what market segment are you targeting? a) Demographic b) Psychographic c) Physiologic d) Behavioral

Q.4 what categories of competition threaten your success? a) Perfect b) Imperfect c) Monopolistic d) Oligopoly

Q.5 how will analyse your selves to best combat competition? a) Customer satisfaction b) Services c) Customer relation d) Price

Q.6 whom do you think is the toughest competitor in market? a) Tata tiscon b) Bulland tmt C) Kamdhenu tmt d) GK tmt

Q.7 which scheme / offer serves you most? a) Daily offer b) Weekly offer c) Monthly offer d) Seasonal offer

Q.8 what percent of selling techniques you adopt ? a)Direct personal sale b)Direct on line sale c)Indirect Sale d)Any middlemen

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Q.10 how important is price in the decision process? a) Not important b) Important c) Very important d) None

Q.1 what business are we in? (What needs does our business meet in the market place) ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ _____________________________________________________________ Q.12 what is your single most important message that you must communicate to all of your target audience? (Give your suggestions also regarding your firm) ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ __________

BIBLIOGRAPHY
BOOKS:1) Research Methodology:-

C.R.Kothari (New Age International Publishers)

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2) Marketing Management:-

S.A. Sherlerkar (Himalaya publishing house) Philip kotler (PHD Learning)

WEBLIOGRAPHY:www.scribd.com www.net.com www.google.com www.hariom tmt.com

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