SOCIAL

ENTREPRENEURSHIP
Maria Fonseca, PhD,
Editor, Writer, Lecturer

mlusitano-santos@inseec-edu.com
 DEFINITIONS SUSTAINABLE DEVELOPMENT
CHARACTERISTICS GOALS
VALUES HOW TO ANSWER THE GOALS 2
MISSION 1 IDENTIFYING A SOCIAL
PROBLEM
SOCIAL INNOVATION WRITING A MISSION
R 3
O THEORY OF CHANGE
THE SOCIAL
ECOSYSTEM 4
A PRACTICE PRESENTATIONS
ENTREPRENEUR
CHANGE MAKERS
D WHAT TYPE OF SOCIAL
ENTERPRISE?

5 6
M FUNDING CERTIFICATION
A MARKETING AND
COMMUNICATION
MEASURING IMPACT

P
7
SCALING
RISKS
PROJECTS
FEEDBACK ON DRAFT
FUTURE…
8 FINAL PROJECT
 Assessment

•Attendance

•Participation

•Group Project: DESIGN YOUR SOCIAL

ENTERPRISE
DEVELOP AND PRESENT YOUR SOCIAL ENTERPRISE
 Overview of Class 1

SOCIAL INNOVATION

SOCIAL ENTREPRENEURSHIP -
CONCEPTS, 3 COMPONENTS

HISTORY OF SOCIAL
ENTREPRENEURSHIP

MUHAMMAD YUNNUS, MICRO

CREDIT
 DEFINITIONS SUSTAINABLE DEVELOPMENT
CHARACTERISTICS GOALS
VALUES
MISSION 1
HOW TO ANSWER THE GOALS
IDENTIFYING A PROBLEM
2
WRITING A MISSION
SOCIAL INNOVATION
R 3
O THEORY OF CHANGE
ECOSYSTEM
4 THE SOCIAL
ENTREPRENEUR
A CHANGE MAKERS
WHAT TYPE OF
D 5
SOCIAL
6
ENTERPRISE?

FUNDING CERTIFICATION
MARKETING AND
M COMMUNICATION
MEASURING
IMPACT

A 7
P PROJECTS SCALING
RISKS
FUTURE… 8
1. DEFINITIONS AND
CONCEPTS
 SOCIAL INNOVATION

 
Social innovation refers to the design and implementation of new
solutions that imply conceptual, process, product, or
organisational change, which ultimately aim to improve the
welfare and wellbeing of individuals and communities.
OECD ( https://www.oecd.org/)
WHAT IS SOCIAL
ENTREPRENEURSHIP ?
RESEARCH THE
FOLLOWING
COMPANIES:

1.DESCRIBE THE
COMPANY.
2.IN WHAT WAYS
ARE THEY
SOCIAL?
3.ARE THEY FOR
PROFIT OR NOT
FOR PROFIT ?
1.

https://www.ecosia.org/
2.

https://www.bridgeinternationalacademies.com/
3.

https://www.dlight.com/
4.

https://tonyschocolonely.com/uk/en
 5.

https://www.youtube.com/watch?v=TH5mmBEMavI
 LIFESTRAW
6.

https://eu.lifestraw.com
“Social entrepreneurship” designates a broader
range of socially innovative initiatives in a
spectrum from for-profit to voluntary
organizations. “Social enterprises” are a
subset of such activities in which commercial
models are used as the vehicle by which social
objects are achieved
(Nicholls 2006b; Thompson 2008).
“An organized
bottom up
effort aiming
at social
change.”

Ester Barinaga
 THE THREE COMPONENTS
OF SOCIAL
ENTREPRENEURSHIP

Social
Environmental

Economic
SOCIAL ENTREPRENEURSHIP IS AN UMBRELLA TERM
Social Enterprises focus on working and enhancing
the SOCIAL CAPITAL within the community by
encouraging:

• participation

• inclusion

• using a bottom-up approach to social change.

Social entrepreneurship benefits from
the use of innovative new digital
technologies.
27
 DLIGHT

Social Enterprises utilise creativity and

innovation to bring social, financial,
service, educational or other community
benefits.
FAIRPHONE
BRIEF HISTORY OF
SOCIAL
ENTREPRENEURSHIP
 PIONEER
SOCIAL ENTREPRENEUR

ROBERT OWEN
 NEW LANARK, SCOTLAND
https://www.newlanark.org/
First Creche in the World
WATCH VIDEO:
https://www.youtube.com/watch?v=jk5LI_WcosQ

WHAT IS THE STORY OF MUHAMMAD

YUNUS ?

WHAT IS MICRO-CREDIT ?

IDENTIFY ONE PROBLEM OF SOCIAL

ENTREPRENEURSHIP
 Muhammad Yunus
NOBEL PRIZE

https://www.youtube.com/watch?v=jk5LI_WcosQ
Microcredit
MICROCREDIT/ GRAMEEN BANK
INNOVATING MICROFINANCE

www.lendwithcare.org
 DIFFERENCES BETWEEN SOCIAL ENTREPRENEUR
AND ENTREPRENEUR

MOTIVATION TOP PRIORITY

OF THE ENTERPRISE

FOR- PROFIT Maximising

Profit
ENTREPRENEUR profit

SOCIAL Solving
Social Issue
ENTREPRENEUR Social Issue
DIFFERENCES BETWEEN SOCIAL ENTREPRENEURSHIP
AND ENTREPRENEURSHIP
Entreprise Social Entreprise
GOAL Capture a market securely
OBJECTIVE Build a business: earn profits
PROFIT MOTIVE Maximise shareholder value.
Profit
RISK Basic business risk
GROWTH Competitive
LINK TO SOCIAL PROBLEMS Indirect
FEEDBACK Established consumer and
market information sources
COMPETITION “Win” for one business over
others in a market
CAPITAL Benefit from robust financial
and managerial services
Fill a market/Change the world
Create sustainable solutions for
social change
Maximise and Grow Social
Change
Basic business risk plus social
aspect
Collaborative for social impact
Direct
Need to be creative in obtaining
market responses
Exists because no one else
adequately solving problem.
“Win” for society
Contend with unpredictable and
fragmented financing
MISSION
THE MISSION OF A SOCIAL ENTERPRISE
REFLECTS THE VALUES OF THE SOCIAL
ENTREPRENEUR

CONNECTED WITH A PERSONAL SITUATION

OF SOCIAL ENTREPRENEUR

OR A PERSONAL EXPERIENCE…
 MISSION - EXAMPLES

• Include political refugees in their new

countries by empowering their skills,
experience and provide them with support that
will empower them and their professional
careers.
READ THE FOLLOWING ARTICLE AND DISCUSS WITH YOUR
COLLEAGUES THE UNIQUE CHARACTERISTICS OF THE
HOTEL
BRISTOL WING.

WHAT WOULD BE ITS MISSION? WHAT COULD BE ONE

PROBLEM IN THIS PROJECT?

https://www.theguardian.com/travel/2020/feb/05/
bristols-old-police-headquarters-is-now-a-
boutique-hostel-with-a-social-conscience
WHAT COULD BE SOME
OF THE PROBLEMS?

HOW WOULD YOU

SOLVE THESE ?
 MISSION - EXAMPLES

https://www.fairphone.com/

WHAT WOULD BE THE MISSION OF FAIRPHONE?

 MISSION - EXAMPLES

https://bridgeinternationalacademies.com/
• Give disadvantaged children the
opportunity to achieve excellent education
in a global language.
 MISSION - EXAMPLES

https://lendwithcare.org/

• Give the unbanked the financial tools they

need - micro loans, financial inclusion.
 MISSION - EXAMPLES

https://ecoalf.com/en/

• Solve the problem of plastic polluting the

oceans.
SOCIAL ENTREPRENEURSHIP IS GROWING IN THE WORLD
SOCIAL ENTREPRENEURSHIP IS GROWING IN THE UK
(2020)

https://www.socialenterprise.org.uk
 KEY ELEMENTS OF SOCIAL
ENTREPRENEURSHIP

• An Enterprise that provides business

solutions to social problems… “good
at doing good!”

• Has a clear social purpose.

• Has a mission.

• Social Problems are seen as

opportunities.

• Operates through a theory of change.

 Overview of class 2

REVIEW OF LAST CLASS

SUSTAINABLE DEVELOPMENT GOALS

IDENTIFYING A PROBLEM

WRITING A MISSION

HOW TO ANSWER THE GOALS

 DEFINITIONS SUSTAINABLE DEVELOPMENT
CHARACTERISTICS GOALS
VALUES HOW TO ANSWER THE GOALS 2
MISSION 1 IDENTIFYING A PROBLEM
SOCIAL INNOVATION WRITING A MISSION
R 3
O THE SOCIAL
THEORY OF CHANGE 4
A ECOSYSTEM ENTREPRENEUR
CHANGE MAKERS
D WHAT TYPE OF SOCIAL
ENTERPRISE?

5 6
M FUNDING CERTIFICATION
A MARKETING AND
COMMUNICATION
MEASURING IMPACT

P
7

PROJECTS SCALING
RISKS
FUTURE…
8
 RECAP OF LAST CLASS

SOCIAL SOCIAL
3 COMPONENTS
INNOVATION ENTREPRENEURSHIP

SOCIAL CAPITAL
MUHAMMAD YUNUS MICRO-CREDIT
 2.
SUSTAINABLE DEVELOPMENT GOALS. MISSION. SOCIAL
ENTREPRENEURSHIP GOALS
WHAT ARE YOUR VALUES
?

HOW WOULD YOU

CONNECT THESE WITH
YOU AS AN
ENTREPENEUR?
 VISION

The Problem and Opportunity

MISSION

Memorable
Manageable
Measurable
Motivation
 THINK OF A
PROBLEM IN YOUR
COMMUNITY

WHERE IS THE
OPPORTUNITY?
SUSTAINABLE DEVELOPMENT GOALS

A sustainable development
meets the needs of the present
without compromising the
ability of future generations
to meet their own needs.

It engages in concerted
efforts towards building an
inclusive, sustainable and
resilient future for people
and planet.

Promotes economic viability,

social equity and
environmental protection

Works to eradicate poverty.

https://www.un.org/sustainabledevelopment/sustainable-development-goals/
EXAMPLES OF SOCIAL GOALS
 SDGS AND SOCIAL ENTREPRENEURSHIP
LINKING THE SOCIAL ENTERPRISE WITH THE
SUSTAINABLE DEVELOPMENT GOALS
TAKE
ACTION
Go to the
website
and study
the options
For taking
action.

Download app

https://www.un.org/sustainabledevelopment/sustainable-development-goals/
 1.CHOOSE ONE/TWO
SUSTAINABLE GOALS

3. CAN YOU CONNECT THE GOAL

WITH THE PROBLEM IN YOUR
COMMUNITY?

2.PRESENT THE GOAL TO CLASS

AND THE PROBLEM YOU
IDENTIFIED IN YOUR
COMMUNITY
 Overview of class 3

RECAP LAST CLASS

THE SOCIAL ENTREPRENEUR

CHANGE MAKERS

WHAT TYPES OF SOCIAL ENTERPRISES?

 DEFINITIONS SUSTAINABLE DEVELOPMENT
CHARACTERISTICS GOALS
VALUES HOW TO ANSWER THE GOALS 2
MISSION 1 IDENTIFYING A PROBLEM
SOCIAL INNOVATION WRITING A MISSION
R 3
O THE SOCIAL
THEORY OF CHANGE 4 ENTREPRENEUR
A ECOSYSTEM CHANGE MAKERS
WHAT TYPE OF SOCIAL
D ENTERPRISE?

5 6
M FUNDING CERTIFICATION
A MARKETING AND
COMMUNICATION
MEASURING IMPACT

P
7

PROJECTS SCALING
RISKS
FUTURE…
8
 RECAP CLASS

SOCIAL ENTREPRENEURSHIP IS CREATED TO PROVIDE BENEFITS

FOR A COMMUNITY AND SOLVE SOCIAL ISSUES.

IT CREATES OPPORTUNITIES SO PEOPLE HELP THEMSELVES

AND OTHERS.

UTILISES SOUND COMMERCIAL BUSINESS PRACTICES

TO ENSURE SUSTAINABILITY.

IT ENCOURAGES ENVIRONMENTAL AND ETHICAL PRACTICES.

ITS ALIGNED WITH THE SUSTAINABLE DEVELOPMENT GOALS.

 HOW WOULD YOU SOLVE THESE ISSUES?

A COMMUNITY OF FISHERMEN
IN SPAIN WORKS IN A
EXTREMELY POLLUTED SEA.

IMAGINE SOME
POSSIBLE
SOLUTIONS.

IDENTIFY 2
PROBLEMS YOU
COULD FACE

TO WHAT SDGS ARE

THEY RESPONDING?
 HOW WOULD YOU SOLVE THESE ISSUES?

BEES ARE
BECOMING
EXTINCT IN
SOUTHERN EUROPE

IMAGINE SOME
POSSIBLE
SOLUTIONS.

IDENTIFY 2
PROBLEMS YOU
COULD FACE

TO WHAT SDGS ARE

YOU RESPONDING?
 HOW WOULD YOU SOLVE THESE ISSUES?

EDUCATED SYRIAN MIGRANT POPULATION

LIVING IN LONDON WITH UNIVERSITY
DEGREES, ARE UNEMPLOYED

IMAGINE SOME
POSSIBLE
SOLUTIONS.

IDENTIFY 2
PROBLEMS YOU
COULD FACE

TO WHAT SDGS ARE

YOU RESPONDING?
 HOW WOULD YOU SOLVE THESE ISSUES?

YOU INHERIT A CARPET BUSINESS

AND DISCOVER IT SELLS CARPETS
FROM NEPAL, THAT ARE DONE BY
CHILDREN

IMAGINE SOME
POSSIBLE
SOLUTIONS.

IDENTIFY 2
PROBLEMS YOU
COULD FACE

TO WHAT SDGS ARE

YOU RESPONDING?
https://skoll.org/2020/06/11/the-story-of-hem-moktan-152-
million-children-around-the-globe-labor-in-bondage/
 HOW WOULD YOU SOLVE THESE ISSUES?

A MIGRANT POPULATION WHO LOST THEIR

HOSPITALITY JOBS FORMERLY BECAUSE OF
PANDEMIC, ARE JOBLESS

IMAGINE SOME
POSSIBLE
SOLUTIONS.

IDENTIFY 2
PROBLEMS YOU
COULD FACE

TO WHAT SDGS ARE

YOU RESPONDING?
REMEMBER
YOUR
MISSION
LAST WEEK
MAIN GOALS OF SOCIAL ENTERPRISES
 MAIN GOALS OF SOCIAL ENTREPRENEURSHIP

1. Develop Solutions (to what

SDGS?)
2. Measures Outcomes
3. Establish Change Models
4. Practice Inclusion
5. Leverage the Assets
6. Think Long Term
 TYPES OF SOCIAL ENTERPRISES

FOR
PROFIT

NON FOR
HYBRID
PROFIT
 FOR PROFIT SOCIAL ENTERPRISE

“A for profit organisation created with the

explicit intent to solve a social problem.

While profits are ideally generated, the main

aim is not to maximise financial returns for
shareholders, but to grow the social venture to
reach more people in need.

The entrepreneur seeks investors who are

interested in combining financial and social
returns on their investment.” (according to
Schwab Foundation for Social Entrepreneurship)
 PATAGONIA

https://www.patagonia.com
 BRIDGE INTERNATIONAL ACADEMIES

https://www.bridgeinternationalacademies.com/
impact/
 HYBRID SOCIAL ENTREPRISE

“A non-profit organisation that includes

some degree of cost recovery through the
sale of goods and services.

It requires setting legal entities to

accommodate earning income and charitable
expenditures in an optimal
structure.” (according to Schwab Foundation
for Social Entrepreneurship)
 ECOALF

https://www.youtube.com/watch?v=i7HNmVMhpdE
 ECOALF

https://ecoalf.com/en/p/upcycling-the-oceans-15
 NON-PROFIT SOCIAL ENTREPRISE

“The entrepreneur sets up an organisation to

drive the adoption of an innovation that
addresses a market or government failure.”

(…) Philanthropic Funding.

(according to Schwab Foundation for Social

Entrepreneurship)
 GREENPEACE

https://www.greenpeace.org.uk/
CHARACTERISTICS OF THE SOCIAL ENTREPRENEURS

CHANGE MAKERS
CHANGE MAKERS
 THE MISSION OF A
SOCIAL ENTERPRISE
REFLECTS THE VALUES
OF THE SOCIAL
ENTREPRENEUR

CONNECTED WITH A
PERSONAL SITUATION
OF SOCIAL
ENTREPRENEUR

OR A PERSONAL
EXPERIENCE…

Blake Mycoskie, Founder of TOMS

SOCIAL ENTREPRENEUR: THE CHANGE MAKER

"Social entrepreneurs are

not

content just to

give a fish or teach

how to fish.

They will not rest until

they have

revolutionized the

fishing industry.”

Bill Drayton
 THE SOCIAL ENTREPRENEUR

CHANGE
MAKER

RESULTS
ORIENTED RESOURCEFUL

STRATEGIC
 Social entrepreneurs play the role of
change agents in the social sector by:
– Adopting a mission to create and sustain social value

(not just private value).

– Recognising and relentlessly pursuing new opportunities

to serve that mission.

– Engaging in a process of continuous innovation,

adaptation, and learning.

– Acting boldly without being limited by resources

currently in hand.

– Exhibiting a heightened sense of accountability to the

constituencies served and for the outcomes created” (Dee,

 SOCIAL ENTREPRENEURS:
THE IDEAL CHARACTERISTICS

• Path breaker

• Ethical fibre

• Pragmatism and Professional Skills

• Seeing opportunities where others see empty

buildings

• Radical Thinking

• Results oriented

• Work Collaboratively
 SOCIAL ENTREPRENEURS:
THE IDEAL CHARACTERISTICS

• Path breaker

• Ethical fibre

• Pragmatism and Professional Skills

• Seeing opportunities where others see empty

buildings

• Radical Thinking

• Results oriented

• Work Collaboratively
MARY GORDON
 STRATEGIC

RESOURCEFUL
RESULTS ORIENTED

“Give
Yourself
Permission to
Say I’m Going
to Change
This
Situation.”
Bill Drayton

COLLABORATIVE
WHAT ARE
YOU
CHANGING?
GO TO YOUR GROUP - IMAGINE THAT
YOU ARE A GROUP OF CHANGE
MAKERS.

HOW ARE YOU BEING RESOURCEFUL?

STRATEGIC?

RESULTS ORIENTED?

COLLABORATIVE?

Discuss, elaborate, and report

back.
YOU, AS A
CHANGE
MAKER…

THEN, MAKE A PRESENTATION OF

EACH MEMBER OF THE GROUP. WHAT
ARE EACH ONE’S STRENGTHS AND
QUALITIES?

HOW WOULD THESE BE PUT TO

PRACTICE FOR DEVELOPING A SOCIAL
ENTERPRISE ADDRESSING THE
PROBLEM YOU IDENTIFIED?
COMMUNICATION - VISUALS, WRITING

BUSINESS DEVELOPMENT, FINANCE

MARKETING

AMBASSADOR, SPEAKS PERSON

??
GO TO FORBES AND CHOOSE ONE SOCIAL ENTREPRENEUR.
PRESENT IT TO CLASS.

https://www.forbes.com/30-under-30/2020/social-
entrepreneurs/#63260f4a4330
 TASK FOR NEXT WEEK

1.Choose a company from a list provided by the

lecturer.

2. Describe the purpose of that company.

3. Describe its business model.

3. Who is the founder of the company? What is

her/his story?

4. What is the company’s mission ?

5. Look for the impact report on the company’s

website. What does it state ?

6. Find the certificates displayed on the

company’s website.
 LIST OF COMPANIES

1.International Bridge Academies -

https://
www.bridgeinternationalacademies.com/
2.Toms - https://www.toms.com
3.Ecosia - https://www.ecosia.org
4.Fairphone - https://www.fairphone.com
5.Revolution foods - https://
www.revolutionfoods.com/
6.Edible garden cities https://
www.ediblegardencity.com
7.Ecoalf - ecoalf.org

9.D. Light - https://www.dlight.com/

10.Roots of Empathy - https://
rootsofempathy.org/
 Overview of class 4

RECAP LAST CLASS

THEORY OF CHANGE

ECOSYSTEM
 DEFINITIONS
CHARACTERISTICS SUSTAINABLE DEVELOPMENT
VALUES GOALS
MISSION
1 HOW TO ANSWER THE GOALS 2
SOCIAL IDENTIFYING A PROBLEM
WRITING A MISSION
R INNOVATION

O THEORY OF CHANGE 4 THE SOCIAL

ENTREPRENEUR
A ECOSYSTEM CHANGE MAKERS
WHAT TYPE OF
3
D 5
SOCIAL
ENTERPRISE?

FUNDING
MARKETING AND
CERTIFICATION
M FAIR TRADE/B CORP
COMMUNICATION
MEASURING 6
A 7 IMPACT

P PROJECTS SCALING
RISKS
FUTURE… 8
 KEY TAKE AWAYS

Social Entrepreneurship is the activity of

establishing new business ventures to achieve
social change.

The business utilises creativity and innovation

to bring social, financial, service, educational
or other community benefits.

Social Entrepreneur: A change maker.

Social Entrepreneurs’ recognise social problems,

look at these as opportunities to find solutions
using entrepreneurial principles.

Social Entrepreneurship has a clear mission! It

operates through a theory of change.
 RECAP OF LAST CLASS

SOCIAL
ENTREPRENEUR
CHANGE MAKER COLLABORATIVE

STRATEGIC RESULTS
RESOURCEFUL
ORIENTED
 4.
THEORY OF CHANGE
 THEORY OF CHANGE

A theory of change is a visual

representation of how the strategies and
activities of an
organization impact the lives and
livelihoods of others
over time.

The rationale that connects mission to strategy

 THEORY OF CHANGE

IF … THEN
 THEORY OF CHANGE

EXAMPLE
 THEORY OF CHANGE OF:
TEACH FOR AMERICA

How is this social enterprise impacting the

lives and livelihoods of others?

1.All children deserve excellent education and

high quality teaching in every classroom is the
most important ingredient.

2. We need a new generation of leaders in all

sectors who are willing to take the challenge

3. Direct experience commits young people into

wanting to solve the challenges.
 THEORY OF CHANGE

1.IF

the best graduates teach in high poverty

schools….

THEN

2.Students will have access to great educators

now.

3.Those who teach will become lifelong leaders

committed to social change.
WRITE A PARAGRAPH OUTLINING THIS COMPANY’S THEORY
OF CHANGE.

https://www.dlight.com/
 WHAT IS THE THEORY OF CHANGE IN
REVOLUTION FOODS ?

www.revolutionfoods.com

WRITE A PARAGRAPH OUTLINING THIS COMPANY’S THEORY

OF CHANGE.
WRITE A PARAGRAPH OUTLINING THIS COMPANY’S THEORY
OF CHANGE.

https://www.toms.com/uk
 GO TO YOUR GROUP

WHAT ARE
YOU
CHANGING?

REMEMBER THE REAL PROBLEM IN YOUR LOCAL COMMUNITY

THAT YOU IDENTIFIED THAT COULD BE SOLVED THROUGH
SOCIAL ENTREPRENEURSHIP.

DEFINE YOUR THEORY OF CHANGE

4.
ECO-SYSTEM
 Social entrepreneurship Ecosystem

1.What are the rules of the game (regulatory,

tax, political)?

2.What is the market need and size of the

opportunity?

3.Competitive landscape: what other approaches

to solving the social problem have been tried?
Social Entrepreneurship Ecosystem

INFORMATION INFRA-
STRUCTURE
AND AND HUMAN
NETWORKS CAPITAL

Supporting the
social
enterprise

POLICY AND FINANCING

REGULATION SOLUTIONS
 Ecosystem: players and business
structures used by social entrepreneurs
1.Social Entrepreneurship Foundations

2.Government Agencies

3.Social Entreprise Associations

4.Investors (Gender Lens Investing/Impact investing)

5.Conferences/Networking Events/Meetups

6.Co-working Spaces

7.Ambassadors

8.Influencers

9.Volunteers
EXAMPLE - SOCIAL ENTERPRISE HUB IN LONDON

https://kingscross.impacthub.net/
 EXAMPLE - SOCIAL ENTERPRISE UK

https://www.socialenterprise.org.uk/
 ACTIVITY - DEFINE YOUR ECO-SYSTEM

A. RESEARCH COMPANIES WORKING IN THE SAME

FIELD OF THE ORGANISATION YOU ARE
CREATING:

1.CHOOSE AN ORGANISATION SIMILAR TO

YOURS. DESCRIBE IT.

2. WHAT ARE YOU DOING THAT IS DIFFERENT

FROM THAT COMPANY?
 ACTIVITY - DEFINE YOUR ECO-SYSTEM

B. WHAT OTHER ORGANISATIONS/STRUCTURES

ARE PART OF YOUR ECOSYSTEM

( SOCIAL ENTREPRISE ASSOCIATIONS,

FOUNDATIONS, GOVERNAMENTAL AGENCIES)

C. IDENTIFY 2 POLITICAL/LEGAL PROBLEMS

YOU MIGHT HAVE TO FACE WITH YOUR PROJECT.
 TASK

1.Choose a company from a list provided by the

lecturer.

2. Describe the purpose of that company.

3. Describe its business model.

3. Who is the founder of the company? What is

her/his story?

4. What is the company’s mission ?

5. Look for the impact report on the company’s

website. What does it state ?

6. Find the certificates displayed on the

company’s website.
 LIST OF COMPANIES

1.International Bridge Academies -

https://
www.bridgeinternationalacademies.com/
2.Toms - https://www.toms.com
3.Ecosia - https://www.ecosia.org
4.Fairphone - https://www.fairphone.com
5.Revolution foods - https://
www.revolutionfoods.com/
6.Edible garden cities https://
www.ediblegardencity.com
7.Ecoalf - ecoalf.org

9.D. Light - https://www.dlight.com/

10.Roots of Empathy - https://
rootsofempathy.org/
 Overview of class 5

RECAP LAST CLASS

REVIEW OF THEORY OF CHANGE

FUNDING

CERTIFICATION; FAIR TRADE/B CORP

 DEFINITIONS
CHARACTERISTICS SUSTAINABLE DEVELOPMENT
VALUES GOALS
MISSION
1 HOW TO ANSWER THE GOALS 2
SOCIAL IDENTIFYING A PROBLEM
WRITING A MISSION
R INNOVATION

O THEORY OF CHANGE 4 THE SOCIAL

ENTREPRENEUR
A ECOSYSTEM CHANGE MAKERS
WHAT TYPE OF
3
D 5
SOCIAL
ENTERPRISE?

FUNDING
MARKETING AND
CERTIFICATION
M FAIR TRADE/B CORP
COMMUNICATION
MEASURING 6
A 7 IMPACT

P PROJECTS SCALING
RISKS
FUTURE… 8
9.
FUNDING
 FUNDING

Impact investing
Primary driver is Primary driver is
Achieve measurable social impact
Social value financial value
Alongside financial return

TRADITIO SOCIAL
NAL ENTERPR
TRADITIONA
CHARITY L BUSINESS
ISES

Purely charitable Additional Potentially Social Mission driven CSR Pure profit
funding market based self-sustaining Business: for profit corporate orientation:
From grants, donations, revenue >75 market Profits are enterprise philanthropy Mainstream
endowment stream revenues reinvested B corp (Target for SRI) investors

NOT FOR PROFIT FOR PROFIT

 IMPACT INVESTING

https://www.youtube.com/watch?v=jv3oKGUbCPo
FUNDING
 FUNDING

1.How much start up capital do you need?

2.What sources are available to provide seed
capital?
3.What grants could support you?

4.How will you spend it? (budget)

5.What is your burn rate?
6.How will acquire capital to the next level?
7.How will you fund scaling the organisation?
PENCILS OF PROMISE INITIAL FUNDING STORY

RESEARCH IT AND WRITE A PARAGRAPH IN YOUR

OWN WORDS
AIRBNB INITIAL FUNDING STORY
SOCIAL ENTREPRENEURSHIP FOUNDATIONS
 EXAMPLES SCHWAB FOUNDATION

https://www.schwabfound.org/
 ASHOKA

https://www.ashoka.org
 SKOLL FOUNDATION

http://skoll.org/
 ACTIVITY - HOW WILL YOU FUND YOUR
COMPANY?

DEPENDING ON … WHAT TYPE OF COMPANY IT IS

… AND ITS LOCATION …

DEFINE A SIMPLE PLAN

10.
CERTIFICATION
 CERTIFICATION

FAIRTRADE

https://www.fairtrade.org.uk/
 FAIRTRADE

Fairtrade is a system of certification that aims to ensure

a set of standards are met in the production and supply of
a product or ingredient.

For farmers and workers:

Fairtrade means workers’ rights, safer working conditions

and fairer pay.

For shoppers: it means high quality, ethically produced

products.

Fairtrade aims to foster more fairness and equality,

against some of the biggest challenges the world faces. It
means farmers creating change, from investing in climate
friendly farming techniques to developing women in
leadership. 
https://www.fairtrade.org.uk/
 CERTIFICATION

https://www.youtube.com/watch?v=V-VFZUFJwt4
CERTIFICATION
CERTIFICATION
CERTIFIED B CORPORATION
 TASK

CHOOSE ONE B CORPS, FOR EXAMPLE, OF A BRAND

YOU USE

https://bcorporation.net/directory

READ THEIR IMPACT REPORT

REPORT TO CLASS
SOCIAL ENTREPRENEURSHIP
CERTIFICATION
SOCIAL ENTREPRENEURSHIP
CERTIFICATION
 Overview of class 6

RECAP LAST CLASS

MARKETING AND COMMUNICATION

MEASURING IMPACT
 DEFINITIONS
CHARACTERISTICS SUSTAINABLE DEVELOPMENT
VALUES GOALS
MISSION
1 HOW TO ANSWER THE GOALS 2
SOCIAL IDENTIFYING A PROBLEM
WRITING A MISSION
R INNOVATION

O THEORY OF CHANGE 4 THE SOCIAL

ENTREPRENEUR
A ECOSYSTEM CHANGE MAKERS
WHAT TYPE OF
3
D 5
SOCIAL
ENTERPRISE?

FUNDING
MARKETING AND
CERTIFICATION
M FAIR TRADE/B CORP
COMMUNICATION
MEASURING 6
A 7 IMPACT

P PROJECTS SCALING
RISKS
FUTURE… 8
YOU, AS A LOOK FOR A PROBLEM AND
GROUP OF OPPORTUNITY
CHANGE
MAKERS… WRITE YOUR MISSION

DEFINE YOUR BUSINESS PLAN

DEFINE YOUR ECOSYSTEM

WRITE YOUR THEORY OF CHANGE

DEFINE YOUR FUNDING PLAN

FIND INDICATORS FOR HOW TO

MEASURE YOUR IMPACT
11.
COMMUNICATION
 TASK
PLAN YOUR COMMUNICATION STRATEGY

What is your message ?

How do you talk about the problem and

solution?

What tone will you use? Adapted to what

audience?

What stories can you tell and show ?

How do you talk about your team?

How will you design your logo, website and

visual presence?
 MISSION AND COMMUNICATION

EMPATHY COMMUNITY ENVIRONMENT

 MISSION AND COMMUNICATION

https://www.triodos.co.uk ETHICAL
 MISSION AND COMMUNICATION

ACTIVISM/PURPOSE
 MISSION AND COMMUNICATION

SURPRISE

https://www.greenpeace.org.uk/news/boris-johnson-surprise-visit-
 MISSION AND COMMUNICATION

What is your message ?

How do you talk about the problem and

solution?
What stories can you tell and show ?
What examples can you share ?
How do you talk about your team?

How do you communicate it ?

Pitches (of varying lengths), exec

summaries, PPT decks, full plans.
Social media and website presence
Digital Marketing strategy.
12.
MEASUREMENT/IMPACT
 MEASUREMENT/IMPACT

How will you assess your organisation’s

effectiveness in achieving its mission?
 MEASUREMENT/IMPACT

Indicators should link back to your mission,

theory of change and plan of action.

Inputs result in activities

Outputs originate Impact

 SOCIAL IMPACT: HOW TO MEASURE

SOCIAL RETURN ON INVESTMENT (SROI) - is a

method for measuring and communicating a
broad concept of value that incorporates
social, environmental and economic impacts.
 SOCIAL IMPACT: HOW TO MEASURE

1.Evaluative SROIs are conducted

retrospectively and are based on outcomes
that have already taken place.

2.Forecast SROIs predict how much social

value will be created.
(Example) DLIGHT

https://www.dlight.com/social-impact/
 SOCIAL IMPACT: HOW TO MEASURE
(Example)

https://www.toms.co.uk/where-we-give
 SOCIAL IMPACT:
SOCIAL IMPACT:HOW TO STUDY
CASE MEASURE
(Example)

https://www.bridgeinternationalacademies.com/
impact/
 ENVIRONMENTAL IMPACT: HOW TO
MEASURE (example)

https://eu.patagonia.com/gb/en/resource-use.html
ACTIVITY - HOW WILL YOU MEASURE THE IMPACT OF
YOUR COMPANY?

THE INDICATORS SHOULD LINK TO THE THEORY

OF CHANGE AND MISSION

DEFINE A SIMPLE PLAN

 Overview of class 7

RECAP

FINAL PROJECTS

SCALING/RISKS

FUTURE OF SOCIAL ENTREPRENEURSHIP

 DEFINITIONS
CHARACTERISTICS SUSTAINABLE DEVELOPMENT
VALUES GOALS
MISSION
1 HOW TO ANSWER THE GOALS 2
SOCIAL IDENTIFYING A PROBLEM
WRITING A MISSION
R INNOVATION

O THEORY OF CHANGE 4 THE SOCIAL

ENTREPRENEUR
A ECOSYSTEM CHANGE MAKERS
WHAT TYPE OF
3
D 5
SOCIAL
ENTERPRISE?

FUNDING
MARKETING AND
CERTIFICATION
M FAIR TRADE/B CORP
COMMUNICATION
MEASURING 6
A 7 IMPACT

P PROJECTS SCALING
RISKS
FUTURE… 8
 FINAL
PROJECT

CREATE YOUR SOCIAL ENTERPRISE

PREPARE A PRESENTATION OF AROUND 7-8 MINUTES

UPLOAD YOUR PROJECT TO THE STUDENT FOLDER THE

DAY BEFORE THE LAST CLASS.

MAKE SURE THE NAMES OF EVERYONE ARE CLEARLY

PRESENT. BRING THE PRESENTATION IN A PEN.

FOR THE LAST DAY, EVERYONE SHOULD PRESENT AND

BE PRESENT!
FINAL
PROJECT
13.
SCALING
 SCALE

Scale: The measurable increase in

impact based on the spread of a
practice, program or process.

How will you scale?

How do you maximise the value you are

trying to create?

How do you balance the “speed of

scaling” with program quality to
maximise social value creation?

http://skoll.org/community/awardees/
 SCALING

TASK

ANALYSE THE VIDEO THAT WILL BE SHOWN.

HOW DID IBAS PLANNED THEIR SCALING STRATEGY?

HOW CAN YOU APPLY THEIR TEACHINGS TO YOUR

PROJECT?
 SCALING

(example: BRIDGE INTERNATIONAL ACADEMIES)

https://www.youtube.com/watch?v=dFA3GXAox7o
 CRITICISM
TO SOCIAL
ENTREPRENEU
RSHIP
SESSION 4
ACTIVITY - HOW WILL YOU MEASURE THE IMPACT OF
YOUR COMPANY?

THE INDICATORS SHOULD LINK TO THE THEORY

OF CHANGE AND MISSION

DEFINE A SIMPLE PLAN

 TASK
PLAN YOUR COMMUNICATION STRATEGY

What is your message ?

How do you talk about the problem and

solution?

What tone will you use? Adapted to what

audience?

What stories can you tell and show ?

How do you talk about your team?

How will you design your logo, website and

visual presence?
14.
RISKS
 RISKS

1. What could go wrong?

Contextually
Strategically
Programatically
Financially

2. How will you mitigate these risks?

3. Raise and address key risks but do

not overdo it.
15.
FUTURE
SOCIAL ENTREPRENEURSHIP
ANALYSE THIS ARTICLE AND FUTURE
THE CIRCULAR ECONOMY

https://www.youtube.com/watch?v=zCRKvDyyHmI
 SOCIAL ENTREPRENEURSHIP AND THE FUTURE

NEW TECHNOLOGIES
SOCIAL ENTREPRENEURSHIP AND THE FUTURE

Financial Inclusion and Blockchain

FINANCIAL INCLUSION
 CORPORATE SOCIAL RESPONSIBILITY

https://www.technologyreview.com/s/531726/technology-and-inequality/
CORPORATE SOCIAL RESPONSIBILITY

https://www.youtube.com/watch?v=51-PtVkYdrY
 TASK

PLAN THE NEXT STEPS OF YOUR COMPANY INTO THE

FUTURE.

- WHAT NEW TECHNOLOGIES COULD YOU ADOPT

MOVING FORWARD ?

- WHAT CORPORATIONS WITH CSR PROGRAMS

RESONATING WITH YOUR PROJECT COULD YOU
PARTNER WITH? IN WHAT WAYS
 RECAP

THEORY OF SOCIAL
SDGS
CHANGE ENTREPRENEURSHIP

SOCIAL CAPITAL
IMPACT CERTIFICATION
 KEY TAKE AWAYS

Social Entrepreneurship is the activity of

establishing new business ventures to achieve
social change.

The business utilises creativity and innovation

to bring social, financial, service, educational
or other community benefits.

Social Entrepreneurship has a clear mission! It

operates through a theory of change.

Social Entrepreneur: A change maker.

Social Entrepreneurs’ recognise social problems,

look at these as opportunities to find solutions
using entrepreneurial principles.
INSPIRATION: WATCH DOCUMENTARY
“Who cares?”, 2013, Manha Mourão

http://www.whocaresfilm.com/
 Social Entreprises… are businesses with an heart…

“The meaning of life (...) it’s the people you spend your life with—the connections you make.”
Reid Hoffman