Professional Documents
Culture Documents
AND RESEARCH
Practical Research 2
LEARNING TARGETS
I CAN... I CAN... I CAN...
describe illustrate the
differentiate kinds
characteristics, importance of
of variables and
strengths, weaknesses, quantitative
their uses.
and kinds of research across
quantitative research; fields; and
Quantitative Research
01 02
A systematic and
Demands only real
scientific
or factual and not
investigation of
emotional or
numerical data and
cognitive data
their relationships.
03
Defined research
questions to which
objective answers are
sought (Babbie, 2010).
STRENG TH S
AND
WEAKN ES SES
This design is an excellent way
to finalize result; proving or
rejecting hypothesis
STRENGTHS It filters out external factors
Results are real and unbiased
There is usually some ambiguity, that requires
retesting and refinement of the design
Experiments can be difficult and expensive
WEAKNESSES With there are few rooms for grey and
uncertainty—for instance, human nature is a
lot more complex than just a simple yes/no
response
Descriptive
kinds of Correlational
quantitative Causal-
ve
pa rati
research Com
Experimental
Descriptive
Research
Attempts to describe the current
status of a selected variable
Provides information to the
subject of research
Behavioral
Communication
Science
Education and
Medicine
Psychology
COMMUNICATION
Importance:
To understand particular communication phenomena
might be generalized to larger population
Example:
What communicative behaviors are used to respond to
co-workers displaying emotional stress
MEDICINE
Importance:
It provides observational research through and based on
surveys or correlational studies
Example:
A research design that may enhance the quality of
medical education
BEHAVIORAL
SCIENCE
Importance:
To determine how human behavior relates with other
people; individual differences that may affect human
relations
Example:
Parental Attachment During Childhood and Autonomy of
Adolescents
EDUCATION AND
PSYCHOLOGY
Importance:
To create educational principles based on understanding
human behavior
Example:
Usefulness of Homework in Primary Education; An
introduction to the emotional impact modeling method of
an event
Kin ds o f
Var iab le s a n d
Thei r Us e s
Variables
These are properties or
characteristics of some
event, object, or person
that can take on different
value or amount.
CAN YOU TAKE ON THE CHALLENGE?
INDEPENDENT
VARIABLE
Online Resources:
Kanwal, Tooba. (2016). Quantitative research. Retrieved from
https://www.slideshare.net/ToobaSalman/quantitative-research-56914253
Winston-Salem State University. (2020). Retrieved July 5, 2020 from
https://www.wssu.edu/about/offices-and-departments/office-of-sponsored-programs/pre-
award/_Files/documents/develop-quantitative.pdf