2021

MARKETING OF
“INSTITUTE OF
BUSINESS AND
INFORMATION
TECHNOLOGY”

ASSIGNMENT NO.1
GROUP MEMBERS:
RABIA MANZOOR F19BA108
EISHA AMJAD F19BA109
WALI RASHID F19BA111
MUHAMMAD ALI F19BA141
MOGHEESA F19BABB113
KHADIJA NADEEM F19BA040
MOBEEN TARIQ F19BA016

SUBMITTED TO: Sir Mansoor Mehmood Ashiq

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Contents
Welcome to IBIT:......................................................................................................................................................2
KEY FACTS:................................................................................................................................................................2
Staff and Faculty: -....................................................................................................................................................2
Scope of IBIT:............................................................................................................................................................3
Mission:................................................................................................................................................................4
Vision:................................................................................................................................................................... 4
Facilities at IBIT.........................................................................................................................................................4
Technology Resource Centre (TCR):.....................................................................................................................4
Student Resource Centre (SRC) :..........................................................................................................................4
Information Material............................................................................................................................................5
Cafeteria...............................................................................................................................................................5
Other Facilities.....................................................................................................................................................5
Areas of specialization:.............................................................................................................................................5
Marketing:............................................................................................................................................................5
Finance:................................................................................................................................................................6
Information Technology:......................................................................................................................................6
Key Strategies of Institute of Business and Information Technology.......................................................................7
Education Priorities..............................................................................................................................................8
Research Priorities................................................................................................................................................8
Culture Priorities..................................................................................................................................................9
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Welcome to IBIT:

The Institute of business and Information Technology is driven by a shared purpose: to make better
world through education, research, and innovation. We are professional, thin on the ground, competent
and welcoming to talented people regardless where they come from.
Founded to accelerate the nation’s industrial revolution, the bachelors of business and information
technology degree prepares the students with technological skills to meet the arising needs of modern
businesses and helps them to harness and implement IT strategies taking advantage of emerging
technologies.
IBIT structures the course to focus on the issues surrounding the strategic use, application, development
and management of computer systems, while creating critical awareness that aligns Internet of things,
Information systems and information technology to tailor the organization’s long-term strategy. IBIT
provides professional IT consulting and expert learning solutions that help our students to meet business
objectives.
The graduates of IBIT, with ingenuity and drive have launched several new industries, invented
fundamental soft-wares and technologies, and have created millions of job opportunities in Pakistan.
Without the slightest sense of contradiction, IBIT gains tremendous strength as a magnet from all over
the nation.

KEY FACTS:
History: -
Incorporated: 2001
Motto: Tradition, Quality, Innovation.
Campus: -
Location: University of the Punjab Quaid-e-Azam Campus, Lahore, Pakistan
Societies: Industrial Linkage Society
Blood Donor
Event Management
Business and Information Technology Society
Sports Society
Literary Society

Staff and Faculty: -

Faculty:
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IBIT’s faculty which is just over 50 in number is cutting-edge. Research of business world and
technology and education are inseparable each of which feeds the other. The faculty of IBIT plays an
important role in pioneering the frontiers of their fields and also shapes the institute’s effervescent
campus community as coaches, advisors, heads of committee members, heads of societies, mentors, and
much more.

 Prof. Dr. Nasira Jabeen (Dean, Faculty of Economics and Management Sciences)
 Dr. Saleem Raza (Director IBIT)
 Dr. Asim Tanveer (Assistant Professor)
 Ms. Hina Saleem (Assistant Professor)
 Ms. Syeda Nazish (Assistant Professor)
 Dr. Shumaila Gull (Assistant Professor)
 Ms. Urooj Qamar (Assistant Professor)
 Ms. Farheen Batul (lecturer)
 Ms. Mufassara Naz (lecturer)
 Ms. Hina Aftab (lecturer)
 Ms. Amna Altaf (lecturer)
 Fahad Ali Kazmi (lecturer)
 Mr. Shahza Khan (lecturer)
 Ms. Ayesha Shahid (lecturer)
 Dr. Amir Sarwar (In charge IBIT)
 Mr. Mansoor Muhammad Ashiq (Assistant Professor)
 Mr. Hamza Qureshi (Lecturer)
 Dr. Bushra Naqvi (Assistant Professor)
 Dr. Khawar Zia (Dean, Professor)
 Dr. Faisal Shah (Assistant Professor)
 Dr. Shaukat Ali Raza (Assistant professor)

Scope of IBIT:
IBIT (institute of business and information technology) is offering a program known as BBIT (bachelor
in business and information technology). Bachelor of Business & Information Technology (BBIT) is a
4- year 8 semester programs.
Students are offered courses in Business and Information Technology which blend into a coherent and
professional degree program. The Bachelor of Business Information Technology (BBIT) is designed to
provide students with expertise in the development and use of computer systems for solving business
problems and making managerial decisions.
IBIT is providing the education with their focus on the student’s skills and development which later
helps them to build their future in a successful position. IBIT keeps their student updated with the latest
technology and provide education in better way. This education will be used for all walks of life to
obtain the efficiency from scarce resources.
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After getting degree in BBIT anyone can apply in public as well as private sectors. But if anyone wants
to go abroad after getting this degree than let me tell you this degree also have wide scope in foreign
countries.
The only thing you should need to concentrate during this degree is your skills in both business and
technology field which is the main focus of Institute of Business and information technology.

Mission:
The elevation of learning by pedagogy and research and its dissemination by every means.

Vision:
We will work as one IBIT bringing together our staff, students and alumni, faculties, divisions to
provide first-class and leading research and education. We will do this in ways and strategies which
benefit or comfort society on a local, regional, national and international scale.
We are devoted to equality and emancipation of opportunity, to engendering inclusivity, and to
supporting staff and student welfare, ensuring that the excellent students and staff can prosper in our
community. We have a very confidence in that varied staff and student body reinforce our research and
intensify our students’ learning and edification.
IBIT’s exclusive egalitarian structure, born of its history, will continue to offer a source of strength.
IBIT will continue to advance and stimulate the versatile and integrative nature of the department, its
teaching strength, and its defining and enduring sense of community.

Facilities at IBIT

The facilities that are available for every student are listed below;

Technology Resource Centre (TCR):

Technology Resource Centre (TRC) offers a fully equipped computer lab to the enrolled students and
highly professional staff is also available to provide the information in the relevant aspect if needed.
Access computer applications, the internet, email and audio/visual facilities are available so that the
students are able to use them and learn the skills under the professional environment. Computer labs are
highly equipped and consist of 150 PCs with internet availability. Students are allowed to use the lab
from 8:30 a.m. till 5:30 p.m.
Student Resource Centre (SRC) :
Student Resource Center (SRC) is considered to be the student friendly site which is mainly designed to
facilitate the students of IBIT. It is the great achievement because due to this web page the technology is
now made more frequent to be used by the students of IBIT. It is a local web page hosted on the IBIT
server that contains various informative links. The information on the server is of two main types:
Study resource
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Students can download relevant documents in their devices. Secondly all the assignments that are given
to the students are uploaded on their SRC so that they can consult to the valid material as specified by
the teacher in the class. Also, the solutions of
the last assignments are also uploaded here so
that the students can identify their mistakes and
correct them before the midterms and final
examinations.
Information Material
Information material includes online results of
quizzes, assignments and examinations. All they
have to do is to open the web page and obtain the
result. Institute has also given surety about the
validity of the information. Students’ attendance
records are also updated on the SRC so that students
are able to check their daily attendance at the
database of the department. These links are
frequently checked by the students as these
attendance records are crucial for their examination.
All type of notices about time table, class notices and examination schedule notification that are considered
important to be conveyed to the students are uploaded here. This link is the first place to know about every
event take place at IBIT.

Cafeteria
The facility of cafeteria is also available at the department. The students can take refreshment items from here.
Fresh juices, milk shakes, chips, lays, fries, biryani, burgers are all available here.

Other Facilities
Other facilities include the stationary shop, photocopy machine, printers. The most frequently used facility is the
transportation vehicles. This transportation facility is mainly funded by the government so that the students can
avoid conveyance issues daily. This facility is available from 8:00 a.m. till 9:00 p.m. for all the students. And
department provides hostels facility to the deserving students.

Areas of specialization:

IBIT is offering 3 areas of specialization:

 Marketing
 Finance
 IT
Marketing:
Many courses provide perception into the arts of branding and marketing, especially the persistently
expanding impact of digital technology. Whatever your role, you need to apprehend and grasp how a
business should communicate, from advertising campaigns to data mining. Our expert and
professional teachers will share knowledge that can be applied to every size of business, from start-
ups to established international brands.
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Why you should study marketing?

There are lots of reasons and logics about why you might want to study marketing: it will prepare
and strengthen you for a variety of careers, marketing is one of the swiftly-growing industries, you’ll
learn and comprehend what drives a business. Every company or brand require a marketing team so
there will always be a demand and need for
skilled marketing graduates.
Finance:
Finance encircles the management and governance of money at the personal, corporate and
public levels. Students learn and comprehend the big picture of business and can get ready for
careers varies from financial adviser to investment banker.
Why you should study Finance?
One thing that cohere all businesses and all businesspeople is money. If you want to work in
business, you need a robust understanding and knowledge of the financial side of things. BBIT
degree makes sure you develop a solid and impressive understanding and grip of the dynamics of the
economy, the essential or crucial
accounting framework that drives or urge
a business forward, and how to approach
and tackle taxation and regulatory costs. 

Information Technology:
As a persistently evolving and advancing
industry, IT offers an exciting future.
Information technology stimulates revolution
in business. Revolution engenders smarter
apps, improved data storage, faster
processing, and wider information
distribution. Revolution
makes businesses run more proficiently.
In fact, it’s hard to imagine any business that
has not benefited and boosted from the digital revolution.
Information Technology (IT)
has been considered as one of
the most significant and
crucial elements in the current
or modern business
environment, offering
opportunities for companies
that successfully and
conveniently take advantage
of the benefits and comforts it
offers.
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Why you should study IT?

 Information Technology equips you with the knowledge, innovation, skills and experience necessary to
remain up-to-date with this swiftly changing field. In addition to procuring a core and central set of IT
skills that are relevant and connected in almost every industry, you will have the opportunity to choose
from a diverse range of IT major courses and successions according to your interests and career
aspirations or desires. You can further widen your studies through selective units in IT and/or
corresponding study areas. On the other hand, you can choose to study any of specialized courses in
artificial intelligence, computer science, cyber security or software engineering etc.
IBIT is offering following courses to develop student’s IT skills will make him able to compete in the
modern world of IT.
 Programming Fundamentals
 Object Oriented programming
 Database Systems
 Data Communication & Computer Networks
 Software Engineering
 Internet Programming
 Information system Audit & Control
 Software quality Assurance

Key Strategies of Institute of Business and Information Technology

As IBIT has committed to provide quality education to the students in order to help them in becoming
future leaders. We have been constantly striving day and night to assist our students in leaving a positive
impact towards the community. Our key strategies cover a wide range of aspects including intellectual
growth of our students, providing quality education and knowledge, developing useful skills, improving
our research system, introducing latest techniques to empower the young generation.
With regard to the Education sector, the major objectives of Institute of Business and Information
Technology are:

1: To Offer Students the Best Academic Experience and Equip All Graduates to Excel in
Whatever they do
IBITIANS, also the pioneers of the University of The Punjab, belong to different backgrounds. Not
everyone comes with the same purpose. IBIT understands the goals and objectives of each student
depending upon their academic level and intellect.
Therefore, to make our students the successful figures of the society, the faculty at IBIT provide all the
students with an equal opportunity to develop personal and transferable skills of their own choices.
Faculty and Admin staff always supports the choices of students and provide them with an equivalent
space to exhibit their services and ideas.
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2: To Attract and Accept Students from all the Backgrounds

IBIT is strictly against all the discriminations. We aim to improve our intellectual strength therefore; we
accept students of outstanding potential. To reach a level of effectiveness, we try to strengthen our
outreach activities. IBIT works with various colleges and academic departments of the University to
ensure the coordination of the outreach activity.
Anyone belonging to any caste or creed, color, religion, and belief is more than welcome to apply for the
undergraduate and postgraduate program of IBIT. IBIT also provides financial support and scholarship
programs to the talented students to help them in completing their education despite all the communal
and economic challenges being faced.

Education Priorities
 Constant Efforts are being carried to substantially increase the number of 2024-2025 graduates
of the department.
 Despite the challenges of online education, IBIT has developed a unique strategy to cope with
the difficult situation.
 In the pandemic, the department of IBIT has promised to not compromise on the quality
education of the students.

With respect to the Research of the Institute of Business and Information Technology, following are the
major key strategies of the department.

To invest in the Research Department of the Institution, to help in growing the

Research Level
Research can never be done until state-of-the-art machinery and equipment is not provided to the
talented scientists. Therefore, we provide our young students with an exceptional environment to carry
out their research and with appropriate staff and qualified helpers.
IBIT is ready to provide large amount of funding and investment to its research sector in order to
produce the most efficient and effective researches in the industry. We also welcome the sharp and
hardworking minds to our research environment to engage in our sector and improve our research.
Research Priorities
 Enhance the opportunities for early-career researchers.
 Engage with several businesses for the research purposes.
 Develop plans to implement the best research equipment.

With respect to improving the analytical abilities of students, following key strategies are used by IBIT.
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To Create a Performance-Focused Culture

Education is helpful as long as you possess a wide range of knowledge and a distinct skill set. Faculty of
IBIT is trained to produce the most learned and skillful individuals. Therefore, the director and head of
department of the IBIT are aims to achieve a performance-focused culture and to eradicate cramming
from the curriculum.
IBIT focuses of religiously conducting seminars, presentations, and quizzes to test the analytical ability
of the students and help them in becoming talented graduates.

Culture Priorities
 Conduct Regular Seminars
 Encouraging Team Work
 Help Students in Becoming Confident Individuals