9

STVE 9
ENTREPRENEURSHIP
Quarter 1 – Module 2:
Identifies and Differentiates
Behavioral Indicators in Personal
Entrepreneurial Clusters (PECs)
 What’s In

Entrepreneurial spirit — this is something that you might have seen in a lot of job
post ads that you come across. Your track record may not be like Richard Branson, Lori
Greiner, or Mark Zuckerberg, but this does not mean that you cannot become like them
or even adopt the right traits to emulate these successful entrepreneurs.

What does it take to be a successful entrepreneur? Other than some few traits that
many successful entrepreneurs share, being a self-starter can make you very desirable
both in your business and also in the industry. Moreover, having an abundance of
optimism and self-confidence is another key that can help you.

There isn’t any “ideal” entrepreneurial personality for an entrepreneur who is

successful. You should be thrill-seeking and sociable, as well as analytical, intuitive and
taciturn. And as per Belinda Plutz, who is a career coach at New York City–based Career
Mentors Inc, “Regardless of who writes the paycheck, we all need to work as if we work for
ourselves.”

TECHNICAL TERMS

Integrity – uprightness of character, honesty

Innovation– acts of introduction of something new

Obstacle– a hindrance or obstruction in either physical or moral sense

Opportunity– a favorable or advantageous circumstance

Passion– a powerful emotion, such as love and joy

Persistence – act of persisting in any course or enterprise; perseverance

Risk – the possibility of suffering harm or loss

2
 What’s New

Jane del Rosario can mount colors upon colors in a different work of art that goes
beyond the customary landscape, portrait, and still life. Her opportunity-seeking, goal –
setting and risk-taking qualities can be traced back to the career sketch she outlined
colorfully in her mind.
In her brush strokes of the wildlife, she would paint the jungle where she grew up
using the juice of pressed flowers for watercolor and the parrot feather as paintbrush.
How she struggled with whatever materials she can lay her hands on speaks of her
persistence and commitment to work.
She peddled her work in art galleries but nobody cared to carry her paintings until
a German art connoisseur came across her paintings, which had a touch of the late
French post-impressionist painter Henri Rousseau. The German brought del Rosario to
Germany, where he believed her paintings would be a sellout.
Now, the works of “Jane the Jungle”, are a staple in Europe’s most famous
international Museum for Naïve Art and Art Brut at Bonnigheim Castle, and are
displayed side by side with the masterpieces of Rousseau, French naïve painter Camille
Bombois, and Croatian naïve painter Ivan Generalic. Her works now form part of the
collections of prominent people, among them Michael Jackson, former US President
Gerald Ford and First Lady Betty, entertainer-magician David Copperfield, and Swiss
best-selling novelist Erich von Daniken. How she managed to go places and sell her
artworks to famous collectors shows her self-confidence, persuasion, and networking
skills.

Activity:

Direction: List down all the desirable characteristics you can find in the selection. Write
a brief description of each word based on your own understanding. Write
your answers on your answer sheet.

Desirable Characteristics Description

1.
2.
3.
4.
5.
6.
7.
8.

3
 What is It

CHARACTERISTICS and QUALITIES of a SUCCESSFUL ENTREPRENEUR

1. INTEGRITY – someone once said, “Right is right even if no one is doing it, and
wrong is wrong even if everyone is doing it”. We all hear stories
about corporate greed and corruption. However, the truth is,
successful entrepreneurs are rated “being honest with
everyone” the number one factor of their success.

2. SELF – DISCIPLINE – to become a successful entrepreneur you have to highly

disciplined. If you are trying to build a business from the
ground up, you will be faced with doing all the job
functions of a company, such as accounting, marketing
and customer service. You have to develop the ability to
get things done, even when you don’t feel like it. Luckily,
you learn self-discipline with the right information and
conscious effort.

3. PEOPLE SKILLS – another critical factor among successful entrepreneurs is

having a good people skills. You should make an effort to
genuinely like, respect, and appreciate other people. The
ability to win people over will carry you far in all walks of
life, especially your own business.

there’s no substitute for hard work when it comes to

4. STRONG WORK ETHICS –
becoming a successful entrepreneur. Most people
want to do the fastest and easiest solution when it
comes to work. To be successful, dedicate yourself
to persistent, productive, and old fashioned hard
work.

you need to be passionate about your business. This doesn’t

5. PASSION –
necessarily mean you have to build a business around something
you love. You should identify a profitable market and then build
your business.
Loving your business will also make it easier to get through
the start-up phase, and other future obstacles.

4
6. STRONG LEADERSHIP
QUALITIES –
being able to communicate effectively, motivate others,
sell your ideas and be decisive are just a few qualities
of a good leader. In order to become a successful
entrepreneur you must dedicate yourself of improving
your leadership and abilities.

7. COMPETITIVENESS – competition is everywhere. In business, it is the survival

of the fittest. If you can out market and outperform your
competitors, your chance of being a successful
entrepreneur will be much better. Play to win but never
sacrifice your integrity for the sake of few bucks.

8. WELL-ORGANIZED – one of main reason why small businesses fail is lack of

organization. Everyone can learn organization skills with
enough hard work, practice and persistence

9. SALES ABILITY - the ability to convince others to make a conscious decision is

a key of becoming a successful entrepreneur. “People don’t
buy for logical reasons, they buy because of emotional
reasons”. Being able to appeal to other people’s emotions is
the key to selling your ideas, products or services.

PERSONAL ENTREPRENEURIAL CHARACTERISTICS CLUSTERS

AND BEHAVIORAL INDICATORS

Behavioral scientists and psychologists who have been studying entrepreneurs

found that successful entrepreneurs all over the world have some characteristics in
common. They were able to identify ten personal entrepreneurial characteristics (PECs)
under the following clusters:

I. ACHIEVEMENT CLUSTER

Successful entrepreneurs are people who accomplish things. They have what
psychologists call “the need to achieve”. They want to perform tasks excellently not only
for prestige or money but for the sake of excellence itself. When entrepreneurial
individual work on something, they like to know afterwards that it was a job well done
and this alone is enough to make them happy.

Achievers rate high in the following PECs

1. Opportunity – seeking – An entrepreneur is said to be a good opportunity-

seeker if he sees and acts on new business opportunities and seizes unusual
opportunities to acquire financing, equipment, land and work space or
assistance.

5
 2. Persistence – A persistent individual is one who:
a. takes different actions to overcome an obstacle
b. makes personal sacrifice or spends extraordinary efforts to complete a job
c. sticks to his judgments in the face of opposition or early lack of success

3. Commitment to the Work Contact – The true-blue entrepreneur is committed

to the work that he has agreed to do. When he accepts a job, he takes a full
responsibility for its completion. No job is too small, too dirty or too difficult to
be done. When necessary, he pitches in for workers to get things done. He
exerts extra effort to satisfy the customer. In the end, if he fails he would take
full measure of the blame. But if he succeeds, he expects to get full credit.

4. Risk Taking- A gambler is a person who takes high risks and so he tends to
lose all his money and even his shirts in the end. An entrepreneur is not a
gambler. A successful entrepreneur takes calculated, moderate, or reasonable
risks where he perceives the chances for winning to be good. In other words,
he states a preference for situations that involve moderate risks.

5. Demand for Quality and Efficiency - A true entrepreneur is not satisfied

with mediocre work. He sets a high standard of performance. The high
standard of performance makes him act to meet or exceed existing standards
of excellence or improve on past performance. He strives to do things when
things get better, faster, or cheaper.

II. PLANNING CLUSTER

Going into business is the result of deliberate goal-setting, tireless information-

seeking and systematic planning and monitoring by the entrepreneur.

1. Goal Setting – An entrepreneur always thinks not only of what he wants to

accomplish day to day but also in one, two or five years from now. In other
word, he sets clear and specific short – and – long term objectives. He thinks
of today’s activity as a small step towards that which he eventually wants to
accomplish.

2. Information – seeking – As a careful planner, the successful entrepreneur

always makes it a point to seek information that is relevant and useful to his
present or future business. He obtains information from clients, suppliers,
experts, competitors, contacts and information network. He also consults
experts for business or technical advice.

3. Systematic Planning and Monitoring – The successful entrepreneur does not

only set short – and – long term goals. He does not only seek information
regularly. He also systematically plans and monitors his activities and
performance. He develops and uses alternative strategies when necessary to
achieve his goals.

III. POWER CLUSTER

The personal motto of a successful entrepreneur is “I can”. He thinks that he can
achieve things; he can convince people to his way of thinking; he can influence the
outcome of events. He is a natural leader. He is decisive and he believes in his power.

6
 1. Persuasion and Networking - A persuasive person who readily establishes a
network or personal business contracts around him usually makes a good
entrepreneur. In order to persuade others, the entrepreneur uses deliberate
strategies. In order to accomplish his business objectives he uses his network
of useful friends and acquaintances.

2. Self-confidence – The entrepreneur exudes self – confidence. He strongly

believes in himself and his own abilities. No challenge is too difficult nor is a
task too big that the entrepreneur would indulge in self-doubt. When he
enters a business, it is because he is confident that the business would be
successful and profitable.

What I Have Learned

Activity

Direction: Read and answer the following questions. Answer them in not more than 5
sentences. Write your answer on your answer sheet.

1. List down all your own PECs. Do you think you possess the PECs to become a
successful entrepreneur?

2. What PECs do you still need to develop in order to become a successful entrepreneur?
Why?

7
 What I Can Do

Activity

Direction: Read and study the situation that describes the entrepreneurial
characteristics or attributes. Answer the question by writing the letter of
your choice on your answer sheet.

Mrs. Gina Magno opens up her own retail business. She knows that her personal
entrepreneurial characteristics are insufficient to ensure a successful operationalization of
a business that she has in mind. Your answers to the questions below will help in
developing her PECs.

1. What PECs must she possess if there are customers who complain about the
quality of her product?
a. Patience b. Hardworking
c. Versatility d. All of the above

2. Which of the following is NOT considered as a characteristic of an entrepreneur?

a. Copes with failure b. Dependent
c. Persistent d. Opportunity seeker

3. If she wants to ensure a profitable business operation, what characteristic will she
maintain?
a. Commitment b. Goal oriented
c. Futuristic d. Opportunity seeker

4. Mrs. Magno follows the advice of a friend to be flexible especially if she intends to
open a retail business. What PECs has been demonstrated by Mrs. Magno?
a. Self- confidence b. Reliable and has integrity
c. Open to feedback d. Persistent

5. She tells Mary, her best friend that she has a strong will and does not give up to
find a solution to a business problem. What PECs has been demonstrated by Mrs.
Magno?
a. Hard work b. Persistence
c. Self-confidence d. Risk- taking

8
 Additional Activities

Activity

Direction: Column A lists the characteristics of a successful entrepreneur. Match the

items in Column A that connects with the correct definition of terms listed in
Column B. Write the correct answer on your answer sheet.

Column A Column B

1. Committed a. sees and acts on new business

opportunities
2. Risk taker
b. being patient and tries to achieve the
3. Demand for quality and goal
efficiency
c. committed to the work that he has
4. Opportunity - seeking
agreed
5. Persistence d. sets a high standard of performance
e. ability to take measured and calculated
6. Self- confidence risks
7. Information – seeking f. being honest, fair and trustworthy

8. Persuasion and Networking g. obtains information from clients,

experts and suppliers
9. Systematic planning and
monitoring h. sets clear and specific short and long
term objectives
10. Goal - setting
i. he strongly believes in himself and his
own abilities

j. uses deliberate strategies in order to

accomplish his business objectives

k. develops and uses alternatives and

monitors his progress