S WI N G S P E E D S P O RTS B R A ND I N G

BRAND AND COMMUNICATION GUIDELINE FOR:

SWING SPEED SPORTS
SWI N G S P E E D S P O RTS

I N T R O D U CT I O N
Contents
What is a Brand +
About The Brand
Product
Why Choose Swing Speed Sports
3
4
5
Communication Guideline?
Tone, POV + Mood Board 6
Primary Logo (Space + Scale) 7
Brand and communication guidelines are like your brand rule
Secondary logo & brandmark 8
Brand pattern 9
book. They are the ‘what to do’ and ‘what not to do’ with your
Color palette 10
brand visuals, so that you consistently showcase your brand
Typography styling 11-12 to the world in the correct way.

SW I NG SPE E D SP ORTS B RA N D IN G
Visual aesthetic 13
They help ensure that your business is consistent when
applied to various marketing collateral – whether print, digital
or large-format scale.
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By following these guidelines you can actively promote

your business in the most impactful way, allowing for a
consistently recognizable brand that stands out from
competitors and remains memorable in your audiences’ mind.
B RAN D G U I D EL I N ES

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SWI N G S P E E D S P O RTS

I N T R O D U CT I O N
SWING SPEED SPORTS
More Speed. Longer Drives. Better Golf.

SW I NG SPE E D SP ORTS B RA N D IN G
Swing speed sports is home of swing training aids that
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specialize in developing speed and distance for athletes of

all levels.

It’s simple, we are passionate about good golf and driving

the ball as far as humanly possible. If you are looking to
increase your strength and stamina to improve your golf
game, we are here to help.
B RAN D G U I D EL I N ES

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SWI N G S P E E D S P O RTS

I N T R O D U CT I O N
The Product
S5 Super Sail

The S5 Super Sail is a golf training tool that utilizes air

resistance to help golfers of all ages achieve increased lag,
speed, strength, and stamina.

SW I NG SPE E D SP ORTS B RA N D IN G
Our signature sail uses aerodynamics to achieve a stronger
swing for the average golfer without having an extensive
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training regimen, with regular use of the S5 this will happen

quickly. The team at Swing Speed Sports saw a need for a
training tool that would also provide a quick and effective way
to warm up before a round of golf, before hitting the driving
range, or to take a few swings while at the office. The S5
provides ease of use with just the click of a button, extend the
sail… swing away.

Easily store this swing training device, click two buttons and put
it back in your golf bag for easy storage.
B RAN D G U I D EL I N ES

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SWI N G S P E E D S P O RTS

I N T R O D U CT I O N
Why Choose Swing
Speed Sports?

SW I NG SPE E D SP ORTS B RA N D IN G
-Increased strength, speed and stamina= Better golf!
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-Increased lag= Longer drives, less effort

-Air resistance vs weight resistance
-One unit, no assembly required!
-Collapsible
-Ease of use, can be used anywhere on or off the course
-Easily store directly in golf bag
-Adjustable in length
-Can be customized with corporate logos
B RAN D G U I D EL I N ES

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SWI N G S P E E D S P O RTS

I N T R O D U CT I O N
Tone
+ POV

Tone
Motivating
Encouraging

SW I NG SPE E D SP ORTS B RA N D IN G
Achievement oriented
Hero
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POV
All direct-to-consumer
messaging should be written
in first person and second
person: “us” “we” and “you”
B RAN D G U I D EL I N ES

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 LOGOS &
SWI N G S P E E D S P O RTS

B RAN D MAR KS

L O G O S & B RAN D MAR KS

Primary
Logo
The primary logo of Swing Speed
Sports is used in most cases. Sub
marks are used in place of the
primary logo only when it does not
fit with the collateral.

B EST U S ED F O R
• Large displays
• Website banners

SW I NG SPE E D SP ORTS B RA N D IN G
• Brochures
• Signage
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S PACE & S CAL E

Clear
Space
To ensure legibility, always keep
a minimum clear space around
the logo. This space isolates the
logo from any competing graphic
B RAN D G U I D EL I N ES

elements, like other logos or body

copy that might conflict with,
overcrowd, and lessen the impact
of the logo.

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 LOGOS &
SWI N G S P E E D S P O RTS

B RAN D MAR KS

L O G O S & B RAN D MAR KS

Secondary
Logo
A secondary logo is designed to
suit spaces where your primary
logo doesn’t fit correctly.

B EST U S ED F O R
• Letterheads
• Email signatures
• Social media banners

SW I NG SPE E D SP ORTS B RA N D IN G
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Brandmark
To be used in place of the logo
where an icon can be recognized.
This could include social media or
merch.

B EST U S ED F O R
• Social media profile photos
• Footers
• Watermarks
B RAN D G U I D EL I N ES

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SWI N G S P E E D S P O RTS
ADDITIONAL GRAPHICS

Brand

AD D I T I O NAL G RAP H I CS
Pattern
Brand patterns are an effective
and exciting way to create instant
brand recognition that carries
through your business’ physical
presence at most touch points.

B EST U S ED F O R
• Social media or website

SW I NG SPE E D SP ORTS B RA N D IN G
backgrounds
• Packaging
• Print collateral
• The light blue color is a
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sample, brand pattern

may be used in any
approved brand colors
• 50% transparency is
recommended when
using brand pattern as
background
B RAN D G U I D EL I N ES

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SWI N G S P E E D S P O RTS
B RAN D STYL I N G

Color

B RAN D STYL I N G
Palette
Color is an integral part of brand
identity, consistent use of the color
palette will not only reinforce the
CO L O R NAM E #3E3D3F CO L O R NAM E #51D6FF
cohesiveness of the brand, but also
serves a psychological purpose by
O NYX V I V I D B LU E S KY
communicating a certain feeling to
our audience.

SW I NG SPE E D SP ORTS B RA N D IN G
Green color is for minimal use,
specifically for small details like
website buttons.
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CO L O R NAM E #556B7B CO L O R NAM E #E7DECD

DAR K EL ECT R I C B LU E BONE

B RAN D G U I D EL I N ES

CO L O R NAM E #24E554

MAL ACH I T E

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SWI N G S P E E D S P O RTS
TYP O G RAP HY STYL I N G

Heading +

TYP O G RAP HY STYL I N G

Body Font
Heading
Heavitas
ABCDEFGHIJKMNOPQRSTUVWXYZ
font
For use in main headings in digital
1234567890@!#$%^&*(){}[]: ;‘,.?/
and print collateral.

Regular

SW I NG SPE E D SP ORTS B RA N D IN G
Desktop Sizing: 45pt
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Body Font Overpass

For use in body text, all paragraphs
and lengths of content.
A B C D E F G H I J K M N O P Q R S T U VW X YZ
a b c d e f g h i j k m n o p q r s t u v w x y z
1 2 3 4 5 678 9 0 @ ! # $ % ^ & * ( ) { } [ ] : ; ‘ , . ? /

Regular
Bold
B RAN D G U I D EL I N ES

Desktop Sizing: 12pt

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SWI N G S P E E D S P O RTS V I S UAL
AEST H E T I C

Brand
Look & Feel
Here is an example of your logo
in use!

SW I NG SPE E D SP ORTS B RA N D IN G
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B RAN D G U I D EL I N ES

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