3848 Fashion Lesson6 WB v12

STUDENT WORKBOOK 1
LONDON CURRICULUM KEY STAGE 3
LESSON 6: THE RANGE
In this lesson you will:

® consider how to build outfits from your t-shirt designs
® create a mini range plan, with your t-shirt as the
focus of the range
® calculate the cost of garment in your range plan and
the predicted profit made from the range
FAS H IO N LON DON
STU DE NT W OR K B OOK LE S SON 6: TH E R ANG E
marketing
brand management
Advertising
Creative Director
CARE Emarketing
RS
marketing wholesale management
brand management Campaign manager
brand management
Advertising
R ANGECreative
PL ANNING IN THE RE AL WORLD
Advertising
Creative Director
Director
wholesale management
wholesale management
Campaign manager
Campaign manager
Ad
Ad Ad
BRAND MANAGEMENT
MARKETING WHOLESALE
MANAGEMENT
R ANGE
PL ANNE R
SOURCING
BUYING
VISUAL MERCHANDISER
RETAIL
FAS H IO N LON DON 3
DI SC OV E R : R ANG E PL ANN I NG –THINKING IN OU TFIT S

Look 1
ACT IVIT Y 6 A
An outfit is made up of a number of

different garments. Opposite is an
example of an outfit with technical
drawings of the different garments that
make up this outfit.
A series of outfits make up the range.
How many different garments you and
other students in the class wear to make
up an outfit?
AN OUTFIT WITH TECHNICAL DRAWING

DISCOVE R: R ANGE PL ANNING – THINKING IN OUTFITS

ACT IV IT Y 6 B
Using this template mounted on

cardboard, dress the cardboard model in
a number of outfits.
Photograph the dressed cardboard doll
and upload the image to your blog or
photograph and add to a powerpoint or
stick into your work book.
Explanation why each outfit is
appropriate to the target consumer.
DISCOVE R: UNDE RSTANDING R ANGE PL ANNING

ACTIVIT Y 6C
Most retailers display their ranges Discuss the following: Are there any key accessories that could
in outfits, as ranges sell quicker be worn with the t-shirt?
when displayed in outfits rather than What other garments could the t-shirt be
displayed as single items. worn with?
Look at a t-shirt design from lesson
5. You could look at one of your own
garments – or a picture from a magazine.
What time of year do you plan to sell

the t-shirt?

ACTIVIT Y 6C continued
Use the template on this

and the next page to
sketch out between three
and six different outfits:

ACTIVIT Y 6C continued
Use this template to

sketch out between three
and six different outfits:

ACTIVIT Y 6C co nt i nued
Once you have some outfits you can Draw, add images from magazines,
break them down into separate garments photographs to start building up a range
and place in the range plan template. made up of different outfits.
COLO UR COLOUR C O LO U R C O LO U R C OLOU R C OLOU R

COST COST C O ST C O ST C OST C OST
COLO UR COLOUR C O LO U R C O LO U R C OLOU R C OLOU R

COST COST C O ST C O ST C OST C OST
DISCOVE R: TE STING YOUR R ANGE

ACT IV IT Y 6 D
Try different versions of the

outfits you have have chosen
for your range.
Print out and mount on
cardboard then cut out and
stand OR you can use tracing
paper and draw over the
mannequins.
Photograph the dressed
cardboard doll and upload the
image to the blog, add to a
powerpoint or stick into your
work book.
DISCOVE R: TE STING YOUR R ANGE

ACT IV IT Y 6 D continued
DISCOVE R: COMPLE TING THE PRODUCT PART OF THE R ANGE PL AN (Compulsor y)

ACTIVIT Y 6E par t 2
Look 4
The range plan is a document that maps Range Plan example for a retail store Look 1
Look 1
Look 6
out the range by product shape, colour Look 3 Look 5

Look 3
Look 2
and price. It allows a business to check B R A ND NA ME
that they are making a profit (money)

SE ASO N AUTUMN 2019
from the range.

The cost of each garment is calculated
according the the materials used and
time it takes to manufacture.
A store will add a mark-up to each
D E SCR I PTI O N COAT JACK E T JAC K E T JAC K E T S HI RT
CO LO UR BLUE GREEN B L AC K YE LLOW W HI TE
garment so that they can also make

CO ST PR I CE £23. 00 £18. 00 £ 2 5 .0 0 £ 1 8 .0 0 £ 1 2 .0 0
SE LLI NG PR I CE ( x3 o f co s t ) £70. 00 £54. 00 £ 7 5 .0 0 £ 5 4 .0 0 £ 3 6 .0 0
a profit.
MA R K UP £46. 00 £18. 00 £ 5 0 .0 0 £ 3 6 .0 0 £ 2 4 .0 0
Costs are estimates but as a guideline:

cost price of t-shirt= £5
D E SCR I PTI O N T- SH IRT T- SH IRT TR AC K PA N T S TROU S E R S S HORT S

CO LO UR WH ITE / Y EL LOW WH ITE /GREEN B LU E B LU E B L AC K
CO ST PR I CE £6. 00 £5. 00 £ 1 0 .0 0 £ 1 2 .0 0 £ 8 .0 0
SE LLI NG PR I CE £18. 00 £15. 00 £ 3 0 .0 0 £ 3 6 .0 0 £ 2 4 .0 0
MA R K UP £12. 00 £10. 00 £ 2 0 .0 0 £ 2 4 .0 0 £ 1 6 .0 0
DISCOVE R: COMPLE TING THE PRODUCT PART OF THE R ANGE PL AN (Compulsor y)

ACTIVIT Y 6E par t 2 co nt i nued
COSTING SHE ET
Fill this in with your own range plan from page 6.
B R AND
SE ASON
DESCRIPT ION
CO LOUR
CO ST PRIC E
S ELL ING P RIC E
MAR K UP
DESCRIPT ION
CO LOUR
CO ST PRIC E
S ELL ING P RIC E
MAR K UP
E XPLORE : FIE LD TRIP TO SPITALFIELDS

ACTIVIT Y 6F
ACTIVITY RESPONSE REFLECTION RESPONSE
Look at three shop Compare the products and how they Discuss which one you would want to Why does one shop seem more
windows are displayed go into appealing than another?
Inside a store can you How do the different ranges stand out? If your garments were in store how What do you think is an effective way to
identify ranges from would you expect the retailer to show garments in a store?
different brands? display them?

ACTIVIT Y 6F co nt i nued
Look for outfits in a store How easy was it for you to plan an outfit If your range was in a store how would What was the most effective way to find
from a store you visited? you help customers plan an outfit? a whole outfit?
Compare the price of Are the t-shirts the same price? What do you think makes one t-shirt What would the ideal price of your
three different t-shirts: cost more than another? t-shirt be from your own range?
3

ACTIVIT Y 6F co nt i nued
Pick one store Who is their target consumer? Did the other customers in the store How would you make sure your
match your idea of the customer? retail store appealed to your target
customer?
E X P LO R E : F IE LD TRI P TO SPI TALFIE LDS

ACT IV IT Y 6 F co nt i nued
Use this page to make drawings and add your

photographs from the trip
E X P LO R E : F IE LD TRI P TO SPI TALFIE LDS

ACT IV IT Y 6 F co nt i nued
Use this page to make drawings and add your

photographs from the trip
CONNECT: PRE SE NT, DISCU SS, E VALUATE

ACTIV IT Y 6 G
Following your field trip evaluate your Have you looked at colours? Findings could be incorporated into their
photographs or drawings. final presentation (see Final Presentation
Have you looked at prices? brief page 19)
Do you need to update your range plan
using the information from the field trip? Have you looked garment type? If you are using a blog you could create
a QR code.
If so, describe how you have developed
your range by adding or changing Discuss how some of the ranges you You could photograph and document
garments: looked at appeal to differemt customers all developmental work.
(For example: age, lifestyle, income):
CONNECT: THE FINAL PRE SENTATION

ACTIVIT Y 6H
In the fashion business world, you OPTION 1 explain how you decided on the selling
are often asked to present your ideas At the end of lesson 6: prices of the range:
to others. Presenting is therefore an
Show your journey so far and indicate
important skill to master.
what you have learnt in the lesson.
Your weekly activity in your blog or
You should:
worksheets will help you with your end
of nine-lesson session presentation. explain why you chose your range
(consider the fashion trends, weather,
target customer)
TOP TIP
You could create a QR code (this could
be used by teachers for assessment)
CONNECT: PERFORMING AND E VALUATING

ACTIVIT Y 6i (Op t i o na l )
Discuss the following questions as a whole class or Would you buy any of the clothes from the range?
small group, depending on whether you gave or watched
a presentation. Answers could be verbal, written on the
board, flip chart or in your workbooks.
If you WATCHED the presentation:

Did you enjoy the presentation? If you GAVE the presentation go to next page
What did you like most about the range plan?

CONNECT: PERFORMING AND E VALUATING

ACTIVIT Y 6i continued
Discuss the following questions as a whole class or

small group, depending on whether you gave or watched
a presentation. Answers could be verbal, written on the
What went well when presenting?
board, flip chart or in your workbooks.
If you GAVE the presentation:

How did you feel the presentation went?
What could have been improved on when presenting (consider:
speed of delivery, images used, content)?
CONNECT: LE SSON REFLECTION

RE FLECTION WORKSHEET
ACTIVIT Y 6J
1. What did you learn about range planning? 4. What skills would you like to develop?
HOW WELL DID YOU...
2. What new skills did you learn? Focus on the activities?
Discuss brands and what they mean

to you?
Come up with ideas?
3. What did you enjoy most?

Link ideas together?
Work co-operatively with others?
Show commitment to a final

presentation?
How well did you work with others?

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STUDENT WORKBOOK 1

LONDON CURRICULUM KEY STAGE 3

LESSON 6: THE RANGE

In this lesson you will:

DI SC OV E R : R ANG E PL ANN I NG –THINKING IN OU TFIT S

An outfit is made up of a number of

AN OUTFIT WITH TECHNICAL DRAWING

DISCOVE R: R ANGE PL ANNING – THINKING IN OUTFITS

Using this template mounted on

DISCOVE R: UNDE RSTANDING R ANGE PL ANNING

What time of year do you plan to sell

DISCOVE R: UNDE RSTANDING R ANGE PL ANNING

Use the template on this

DISCOVE R: UNDE RSTANDING R ANGE PL ANNING

Use this template to

DISCOVE R: UNDE RSTANDING R ANGE PL ANNING

COLO UR COLOUR C O LO U R C O LO U R C OLOU R C OLOU R

COLO UR COLOUR C O LO U R C O LO U R C OLOU R C OLOU R

DISCOVE R: TE STING YOUR R ANGE

Try different versions of the

DISCOVE R: TE STING YOUR R ANGE

DISCOVE R: COMPLE TING THE PRODUCT PART OF THE R ANGE PL AN (Compulsor y)

out the range by product shape, colour Look 3 Look 5

and price. It allows a business to check B R A ND NA ME

that they are making a profit (money)

from the range.

garment so that they can also make

Costs are estimates but as a guideline:

D E SCR I PTI O N T- SH IRT T- SH IRT TR AC K PA N T S TROU S E R S S HORT S

DISCOVE R: COMPLE TING THE PRODUCT PART OF THE R ANGE PL AN (Compulsor y)

E XPLORE : FIE LD TRIP TO SPITALFIELDS

ACTIVITY RESPONSE REFLECTION RESPONSE

E XPLORE : FIE LD TRIP TO SPITALFIELDS

ACTIVITY RESPONSE REFLECTION RESPONSE

E XPLORE : FIE LD TRIP TO SPITALFIELDS

ACTIVITY RESPONSE REFLECTION RESPONSE

E X P LO R E : F IE LD TRI P TO SPI TALFIE LDS

Use this page to make drawings and add your

E X P LO R E : F IE LD TRI P TO SPI TALFIE LDS

Use this page to make drawings and add your

CONNECT: PRE SE NT, DISCU SS, E VALUATE

CONNECT: THE FINAL PRE SENTATION

CONNECT: PERFORMING AND E VALUATING

If you WATCHED the presentation:

What did you like most about the range plan?

CONNECT: PERFORMING AND E VALUATING

Discuss the following questions as a whole class or

If you GAVE the presentation:

CONNECT: LE SSON REFLECTION

HOW WELL DID YOU...

2. What new skills did you learn? Focus on the activities?

Discuss brands and what they mean

Come up with ideas?

3. What did you enjoy most?

Show commitment to a final

How well did you work with others?

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