Seat No:________________ Enrollment No:____________________

PARUL UNIVERSITY
FACULTY OF MANAGEMENT
MBA Supplementary Examination Summer 2015-16

Semester: I Date: 07/05/2016

Subject Code: 06200106 Time: 2:00 PM to 5:00 PM
Subject Name: Basic Business Communication Total Marks: 60

Instructions:
1. Attempt all questions from each section.
2. Figures to the right indicate full marks.
3. Make suitable assumptions wherever necessary.
4. Write separate sections on separate answer sheets.
SECTION-A
Q.1 (a) Multiple Choice Questions: (3)
1. _____ is not one of the 7 C’s of communication
a. Correctness
b. Clarity
c. Character
d. Conciseness
2. Between a speaker and a listener, the closest zone of personal space is :
a. Social
b. Friendly
c. Intimate
d. Public
3. As a sympathetic listener, you should consider the message from the point of
view of:
a. Yourself
b. The speaker
c. Others
d. The audience
Q.1 (b) Define the following terms: (3)
1. Ethnocentrism
2. Metacommunication
3. Anticipatory socialization
Q.2 What differences will you observe in the body language of individual who are (8)
assertive, aggressive and passive?
Q.3 (a) Differentiate between the qualities of good and poor listeners. (4)
Q.3 (b) Discuss advantage & disadvantages of different styles of conflict management. (3)
OR
Q.3 (a) What is impact of ‘body language’ and ‘voice quality’ of a person in oral presentation? (4)
Explain in detail.
Q.3 (b) Discuss how does the information flow in an organization. (3)
Q.4 Sandeep has just joined the Bangalore office of a New York based MNC. As part of (9)
his training he will be spending 3 months in the US, but has already been assigned to a
team with members in New York, Tokyo and Bangalore. Sarah, the New York based
project manager, has scheduled a teleconference meeting for Tuesday. Sandeep will be
traveling to Delhi to get his US visa over the meeting time. Here’s their conversation…

Sarah: Can we do the teleconference tomorrow, 7 pm for you, or should we

wait until you get back?
Sandeep: Better if we can wait, but I can do it if you like – if it’s necessary.
 Sarah: Do you want to postpone it? Tell me, yes or no?

1. What cultural and/or personality traits are influencing the communication?

2. What is Sarah likely to be thinking/feeling?
3. What is Sandeep likely to be thinking/feeling?

SECTION B
Q.1 (a) Multiple Choice Questions: (3)
1. A memorandum (memo) is considered a brief form of written communication
for:
a. Legal use
b. Formal use
c. Internal use
d. External use
2. The purpose of a “no” response letter is to leave the reader with:
a. Minimum disappointment
b. No future hope
c. Unpleasant feeling
d. Reasons for the rejection of the request
3. Form letters are also known as:
a. Circular letters
b. Persuasive sales letters
c. Bad news letter
d. Formal letter
Q.1 (b) Define the following terms: (3)
a. AIDA
b. Weblog
c. Neutral message
Q.2 You have got a complaint from a customer who had purchased a pair of jeans from (8)
your store. Maulik Patel, the customer, claims that counter sales has assured him of the
good quality of the jeans. However, after one wash itself, the color blend and worse
still, some other clothes that were in the washing machine with the jeans also got
ruined. A huge claim to cover the expenses of all the damaged clothes is being
demanded How you will reply to Mr. Patel. Write an appropriate letter.
Q.3 (a) You have to tell your colleague and friend that you have been promoted while he has (4)
not been. The friend is working from a different location and you can only write to
him.
1. What buffers you will use when you start the letter
2. How will you end the letter?
Q.3 (b) Differentiate between Letter of appreciation & congratulations with an example. (3)
OR
Q.3 (a) What are the various guidelines that need to be followed for effective cell phone (4)
communication
Q.3 (b) Differentiate between Letter of Recommendation & Reference letter with an example. (3)
Q.4 The Business world has become a global village after the invention of modern (9)
information and communication technologies. In this scenario, bring out the impact
and influence of the following technologies in modern Business world.
1. Internet
2. Intranet
3. E-mail