PAKISTAN FLOODS 2022:

PERCEPTIONS AND
RESPONSE
An Ipsos Nationwide Survey

Ipsos in Pakistan
22 September, 2022
 Methodology Sample Profile

21%
Gender
SAMPLE SIZE % 100

3%
1086
80

60
31
40

Kashmir 20

Male Female

CATI RANDOM 42%

Age
INTERVIEWS
35%

19%
2% 18% 18%
8%

18 – 25 years 26 – 30 years 31 - 40 years 41 – 50 years 51 - 65 yearas

7th – 12th Sept 2022 33%

Socio Economic Class

This study had no external
sponsors or partners. It was
initiated and run by Ipsos with
Geography
the intention to share our
understanding about the world 20% 18% 19% 21% 23%
we live in and how citizens SEC A SEC B SEC C SEC D SEC E
around
© Ipsos the
| COVID-19 globe
snap poll think & feel
2‒ about their world.
24% 76% Post-stratification survey weights for provinces, gender and SECs were used to align survey
Rural Urban data with population distributions
1 in 10 Pakistanis consider the natural disaster a personal threat. Threat perception
rises sharply as we move across the levels with 1 in 2 considering it a threat to the
country. Similar trend was observed for during the pandemic.

Threat Perception of the Floods

(%High+ Very High)

51

32

24

11

Yourself Community Your province Pakistan

3 ‒ © Ipsos
Q: What level of threat do you think the floods poses to each of the following?
Base: All respondents
About 2/3rd of Pakistan thinks that the country would be facing this
disaster again next year. Fear persists on a higher side among
Females, elderly and rural populace
Overall 65

Male 65
Female 75

18 – 25 years 61
26 – 30 years 63
No 31 - 40 years 72
35% 41 – 50 years 70
51 - 65 yearas 81

SEC A 67
SEC B 70
SEC C 76
SEC D 63
SEC E 71
Yes
Sindh 73
65%
Punjab 72
KP 55
Balochistan* 80

Urban 66
Rural 72

4 ‒ © Ipsos
Q: Do you think there can be more floods in Pakistan next year?
Base: All respondents *Low Base
3 in 5 are unaware of ‘climate change’, of those who are aware, only 1
in 3 believe that it’s a serious problem for Pakistan

Are you aware of the term: Climate Change? In your opinion, how big of a problem is climate
change for Pakistan?

Serious problem
29% Not at all a problem
29%

Yes
43%

No
57%
Moderate problem
Minor problem
21%
21%

Base: All respondents Base: Aware of Climate Change

5 ‒ © Ipsos
Only 7% believe that the floods were caused by climate change, 2.5x
of them believe it is their sins that caused it. Absence of dams cited
as the biggest reason, followed by government’s lack of planning.

Reasons

Absence of dams and reservoirs that could store water 28

Government's lack of planning 25

Unprecedented rains and prolonged monsoon 20

Our sins 19

Climate change due to global warming 7

Others 1

Q: As you know, about one-third of Pakistan is facing worse form of floods, what do you think is
6 ‒ © Ipsos the cause of these floods? Please tell me which is the biggest reason in your view?
Base: All respondents
Most Pakistanis (50%) opine that armed forces have played the best
role in dealing with this disaster, followed by federal government

Best Role Amid the Floods

Armed Forces 50

Federal Government 34

NGOs 13

Provincial Governments 2

Political Parties 1

Q: Which of the following do you think are playing the best role in managing the floods
7 ‒ © Ipsos
and related damages?
Base: All respondents
1 in 2 are willing to donate and contribute to relief and rehabilitation
activities for the flood affected population. There’s a Tie between
government and Non-government institutions with respect to
preferred recipient of this donation.
Willingness to Contribute
Preffered Recipient
Neither willing nor
Not at all
unwilling
17% Willing/Somewhat
Unwilling
29%

Government
Institutions
48%

NGOs
52%

Somewhat/Completely
Willing
54%

8 ‒ © Ipsos
Q: How willing are you to donate and contribute to the relief and rehabilitation activities for the flood
affected population? Q: Would you consider donating to the government institutions or to the NGOs?
Base: All respondents
Among the non-governmental organizations, Edhi Foundation
followed by Al-Khidmat Foundation are the most trusted ones.

Most Trusted NGOs

24
21
16
10 8
6 5 5
2 1 1 1

Others

9 ‒ © Ipsos Q: Which of these organizations do you trust the most when it comes relief activities in the country?
Base: All respondents
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