SEO ASSIGNMENT

DM-MICA_P3_SANGEETA XESS
SEO AUDIT REPORT
AUDIT REPORT
SNIPPET

SUGGESTIONS FOR CONTENT OPTIMISATION

After analyzing the SEO audit report for upgrad.com from seositecheckup.com, it is seen that H1 tags or
webpage headings are missing. Webpage headings or H1 tags are important for optimizing content for
SEO. A great content should be organized in smaller paragraphs with headlines which is easy to read for
the readers and keep them engaged.

• An H1 tag is used to signify the most important text, such as the main theme or title of a content which
help to clarify the purpose of the page to the search engines. H2 tag represents the second most
important heading on the webpage, e.g., the sub-headings and so on
• One must always include an H1 tag per page or post
• One must include the primary keyword for the content in the tag and avoid too many keywords
• Ideally the tag should have 70 characters and should be easily read by the target audience
• This tag is not visible to the users.
• Headline tags are given from H1 to H6 and are important to maintain a well-structured webpage
AUDIT REPORT
SNIPPET

SUGGESTIONS FOR CONTENT OPTIMISATION FOR SEO

In the SEO audit report of upgrad.com from seositecheckup.com, it is seen that the Image Alt. Attribute is
missing on a webpage. Having image alt. attribute also known as Alt. tag or Alt. text for images on a
webpage is another way of performing content SEO.

• Image alt. tag helps both users and search engines in explaining the subject of an image
• If an image cannot be displayed on a webpage due to broken links or slow internet connection, image
alt. text provides substitute information for that image
• Alt. tag helps screen-reading tools to describe images to visually impaired users
• Using relevant keywords and text in the alt. text is necessary because search engines now deliver
almost as many image-based results as they do text-based results
• Image alt. text should be descriptive and specific to the image which should be contextually relevant to
the content page
• Image alt. text should be shorter than 125 characters
• Check for any spelling errors
AUDIT REPORT
SNIPPET

SUGGESTIONS FOR CONTENT OPTIMISATION FOR SEO

After analyzing the SEO audit report of upgrad.com from seositecheckup.com, it is seen that the webpage
has failed the Responsive Image Test and Image Aspect Ratio Test.
Both these aspects are vital for content optimization as images increase the quality of content and the
appearance of the webpage. It is advisable to avoid large image files as they hamper the page loading
speed hence image compression and optimization is crucial. This can include changing their file formats to
reduce their weight, enabling lazy loading, and compressing images through lossy or lossless
compression.
 SUGGESTIONS FOR CONTENT OPTIMISATION FOR SEO
To pass the Responsive Image test
• Responsive images (images whose size respond to changes in screen resolution) should be used
• These images are vital to ensure that the users can see them on any type of device
• Vector-based image formats like SVG(scalable vector graphics) file can also be used, which are easily
scalable to any size, without losing resolution and without wasting unnecessary bandwidth
• SVG format is popular for displaying 2-D graphics, logos, icons like buttons, charts and illustrations on
websites/webpages

To pass the Image Aspect Ratio test

• All images on a webpage should have correct aspect ratio
• If a rendered image has an aspect ratio that is notably different from the aspect ratio in its source file, it
may look distorted, creating bad user experience
• Using an image CDN(Content Delivery Network) can help automate the process of creating different
size versions of the image
• Specifying each image's width and height attributes in HTML helps the browser to allocate space for
the image. This ensures that content below the image does not shift once the image is loaded
AUDIT REPORT
SNIPPET

SUGGESTIONS FOR TECHNICAL SEO OPTIMISATION

After analyzing the SEO audit report from seositecheckup.com, it is seen that the webpage has failed
the HTML Page Size Test and JavaScript Minification Test, and both these aspects affect the page loading
speed.

Along with quality content, page speed is a crucial factor which has a significant impact on SEO,
hence speed optimization is a must in technical SEO efforts. Pages which take longer than 5 seconds to
load lose 50% of their users.
 SUGGESTIONS FOR TECHNICAL SEO OPTIMISATION

The process of minification of your HTML and JavaScript files can significantly help in decreasing the page
size. Minification of these files get rid of unwanted and unnecessary spacing in the code, and shrink the
page’s file size.

Note: Minification does not change the actual code

Enabling Gzip compression further reduces the file size and enhances page loading speed.
AUDIT REPORT
SNIPPET

SUGGESTIONS FOR TECHNICAL SEO OPTIMISATION

After analysing the SEO audit report for upgrad.com from seositecheckup.com, it is seen that the webpage
has failed Page Objects Test because of too many http requests.
HTTP requests get triggered when users type in a web address in a search engine. When this happens
web browser sends a "request" to the website's server for information on a webpage. The server takes
notice of this request and returns the files contained on that page to the user's browser. Thus, fewer HTTP
requests means faster page loading speed.
To minimize the number of HTTP requests one should
• Minify and merge all JavaScript files into one file
• Minify and merge all CSS files into one file
• Enable Gzip compression to reduce file size
• Reduce the number of plugins
• Use sprites for frequently used images
• Consider a CDN (Content Delivery Network)
 THANK YOU
DM-MICA_P3_SANGEETA XESS