User Attributes Report

Q1. What percentage of the users spoke Chinese?( Note: Refer to the Language parameter here, NOT the Country
parameter)

Answer:Calculation: Chinese users / Total users x 100

: 12,113 / 195,230 x 100 = 6.20%.
The percentage of the users spoke Chinese is 6.20%.
User Attributes Report
Q2. Out of the total active users, what was the top interest among them? How much revenue was acquired from these
users?

Answer: Top most interest : Technology and mobile Enthusiasts

Revenue acquired by this user : $47,642.21
Engagement Report
Q3. On which day was the average engagement time the highest? How much was it?

Answer: On 9th March Thursday peak of user average engagement time was 2m 10 sec.
User Attributes Reports
Q4. ​Can we say that users with an average engagement time of 49 seconds are more likely to convert, irrespective of
the website’s language?

Answer: No, there are no users in the given timeline (March-May) with an average engagement time of 49 seconds who have
converted.
Acquisition Report
Q5. What are the top 5 acquisition channels in terms of users you can see from the report?

Answer: Here is top 5 acquisition channels in terms of users.

Acquisition Report
Q6. ‘Organic Social performed better than Organic Shopping’, true or false? Give suitable reasons to support your
answer.

Answer: The given statement was True. Based on the provided data, it can be concluded that Organic Social outperforms Organic
Shopping across various metrics, including new users, engaged sessions, engagement rate, engaged sessions per user, average engagement
time, conversions, and total revenue.
Free Form Report
Q7. Go to free-form explorations.

• In dimensions, select only ‘Page Title and Screen Class’.

• Drag this to the ‘Rows’ section.
• Add ‘Entrances’ in metrics and drag it to the ‘Values’ section.
• Set the date range from May 24th, 2023, to June 20th, 2023.
• On the report, ensure that you click on the arrow next to the title ‘Entrances’ on the right-hand side column. Ensure it is a
downward-facing arrow to see all the accurate data in the ‘Entrances’ column.
What do you understand from the data on this page?

Answer:
Here are some key takeaways:
Top Interests: This is indicated by the top row in the "Free form" table, where "Drink ware Lifestyle | Google Merchandise"
segment has the highest number of entrances (74,457) and represents 88% of the total entrances.

Device Usage: Desktops account for the majority of traffic (44,888 entrances), followed by mobiles (13,118 entrances) and tablets
(2,060 entrances). This is shown in the "Device category" section.

Popular Pages: The "Page title and screen class" section suggests that the "New Google Merchandise Store" and "Sale Google
Merchandise Store" pages were among the most visited, with 1,886 and 1,600 entrances respectively.

Overall, the data suggests that tech-savvy users who are interested in mobile devices are the most valuable customer segment for
the Google Merch Shop. Optimizing the website and marketing efforts for this group could be an effective strategy to drive further
revenue
Monetization Report
Q8. Set the date range from March 1st, 2023, to May 31st, 2023. Which product brings in the most revenue? Justify
your answer.
Answer: According to the Monetization report, “Google cloud desktop Neon sign” brings in the most
revenue.The total revenue from Google cloud desktop neon sign is $8,494.00.
Funnel Exploration
Q9. Set the date range from May 24th, 2023, to June 20th, 2023. From which country did the most number of users
visit the website? Justify your answer.
Hint: Use ‘Country’ in the breakdown.

Answer:

Top Row: The top row in the data table under "Country" shows "United States" with 51,864 users. This represents 100% of
the traffic for the specified date range.

Other Countries: Subsequent rows show data for other countries, such as Canada (17,042 users) and India (4,056 users).

However, these numbers are significantly lower than the figure for the United States. Therefore, based on the available data,
it's clear that users from the United States made up the majority of website traffic for the Google Merch Shop during the
given timeframe.
Funnel Exploration
Q10. People from which of the following countries purchased on the website - India, US, China and Japan? Justify
your answer.

Answer: According to the report, United state and India has purchased on the website.
Total purchase by US : 262
Purchase by India : 3
According to the report, China and japan did not purchased on the website.
Segment Overlap
Q11. Set the date range from May 24th, 2023, to June 20th, 2023. Move the ‘Active User’ metric to the ‘Values’
section. In which country did users aged 25 to 54 access the website from a tablet? How many users were this? Make
sure you break down by ‘Country’.

Answer: Total 0 active users are there between aged of 25 to 54 who access the website from tablet.
Segment Overlap
Q12. How many transactions did these users make ?
Hint: Further breakdown by ‘Country’ and ‘Transactions’ in the Value bar.

Answer: 0 transactions were made by the users, aged 25-54 who access the website from a tablet.
 Cohort Exploration
Q13. Set the date range from May 24th, 2023, to June 20th, 2023. For Cohort 1 (May 24th to May 27th, 2023) what
percentage of paid traffic returned in week 4? Be sure to include your calculations.
Hint: Ensure the segment paid traffic is dragged to the ‘Segment Comparison’ section. This should be the only
segment here. Remove all the breakdowns..
Answer: For Cohort 1 (May 24th to May 27th 2023) paid traffic returned in week 4 is 34.
Total users are 2,769.
Percentage of user who returned in week 4 :
= No. of user in week 4 / Total No. of user x 100
= 34 / 2769 x 100
= 1.22 %
Cohort Exploration
Q14. Using the same data for Cohort 2 (May 28th, 2023, to June 3rd, 2023), what percentage of learners returned in
Week 3? Include your calculation.

Answer: For Cohort 2 (May 28th to June 3rd 2023) paid traffic returned in week 3 is 142.
Total users are 4939.
Percentage of user who returned in week 3 :
= No. of user in 3 week / total No. of user * 100
= 142 / 4939 * 100
= 2.87 %
Cohort Exploration
Q15. Did Cohort 1 ( May 24-27) perform better than Cohort 2 (May 28 - June 3)? Use Week 3’s data to calculate
your answer.
Answer:
Between 24th may 2023 to June 20th 2023

To compare the performance of Cohort 1 and Cohort 2 based on the provided data, We calculate the percentage of paid
traffic returned for each cohort during Week 3.

Cohort 1:
Paid traffic returned: 14
Total users: 2,769
Percentage of paid traffic returned for Cohort 1: (14 / 2769) * 100 = 0.506%.

Cohort 2:
Paid traffic returned: 142
Total users: 4,939
Percentage of paid traffic returned for Cohort 2: (142 / 4939) * 100 = 2.876%.

NO Cohort 1 ( May 24-27) did not performed better than Cohort 2 (May 28 - June 3).

Based on these percentages, It appears that Cohort 2 had a higher percentage of paid traffic returned during Week 3
compared to Cohort 1. This suggests that, in terms of paid traffic return rate, Cohort 2 performed better than Cohort 1
during the specified time period.
User Lifetime Exploration
Q16. Move the ‘Mobile Traffic’ segment to the ‘Segment Comparisons’ section. Move the ‘First User Source’
dimension to rows. Start Date: May 24 , End Date: It would automatically be set to the previous day.

In the ‘Values’ section, ensure that you have ‘Active Users’, ‘Lifetime Transactions: Average’ and ‘Lifetime
Engagement Duration: Average’. Which was the most popular First User Source through mobile traffic? How many
users came through this medium? Support your answer with a screenshot

Answer:

• The most popular First User Source through mobile traffic was Google.

• 1,59,254 users came through this medium.

• With <o.o1 Average lifetime transaction.

• 1m 27s average lifetime engagement duration.