Google Analytics Assignment

Name - Shanta Atluru

Batch - DM 66
User Attributes Report
Q1. What percentage of the users spoke Chinese?( Note: Refer to the Language parameter here, NOT the Country
parameter).

Percentage of Chinese - (12113/195230)*100 = 6.20%

User Attributes Report
Q2. Out of the total active users, what was the top interest among them? How much revenue was acquired from these
users?
Top interest - Technology and Mobile Enthusiasits and the Revenue acquired is $47,642.21
Engagement Report
Q3. On which day was the average engagement time the highest? How much was it?

The Average Engagement Time was highest on 09 March 2023 ie. 2m 10s
User Attributes Reports
Q4. ​Can we say that users with an average engagement time of 49 seconds are more likely to convert, irrespective of
the website’s language?

The Average engagement time for the given period is 1 m 54 s.So users with an average engagement time of 49
seconds are not likely to convert, irrespective of the website’s language. when no conversion, no purchase or revenue
happens.
Acquisition Report
Q5. What are the top 5 acquisition channels in terms of users you can see from the report?
The top 5 Acquisiton channels are - Direct, Organic Search, Cross Network, Paid Search, & Referral.
Acquisition Report
Q6. ‘Organic Social performed better than Organic Shopping’, true or false? Give suitable reasons to support your
answer.
Organic Social performed better than Organic Shopping – True as Total revenue generated by Organic Social is
$4,458.04 whilst Organic shopping has only $263.90.
Free Form Report
Q7. Go to free-form explorations.

• In dimensions, select only ‘Page Title and Screen Class’.

• Drag this to the ‘Rows’ section.
• Add ‘Entrances’ in metrics and drag it to the ‘Values’ section.
• Set the date range from May 24th, 2023, to June 20th, 2023.
• On the report, ensure that you click on the arrow next to the title ‘Entrances’ on the right-hand side column.
Ensure it is a downward-facing arrow to see all the accurate data in the ‘Entrances’ column.
What do you understand from the data on this page?

The data on this Screenshot/Page(in next slide) shows - a Total Entrances of - 74,457
Top 5 viewed pages titles of Google Merchandise Store are Drinkware Lifestyle, Home, Apparel, Stationery,
YouTube etc
1. Drinkware, Lifestyle GMS shows high entrances rate ie. 13,118.
2. followed by Home with second high entrance rate ie. 9,274.
3. Apparel - 8451 etc
Monetization Report
Q8. Set the date range from March 1st, 2023, to May 31st, 2023. Which product brings in the most revenue? Justify
your answer.

As per this report Google Cloud Desktop Neon Sign gives the high revenue of $8494.00, from the Screenshot.
Funnel Exploration
Q9. Set the date range from May 24th, 2023, to June 20th, 2023. From which country did the most number of users
visit the website? Justify your answer. Hint: Use ‘Country’ in the breakdown.
USA has the most number of users. Of the total 51, 864 users, 20,675 users are from USA with a completion rate
of 54.48%, adandonments being 45.52%
Funnel Exploration

Q10. People from which of the following countries purchased on the website - India, US, China and Japan? Justify
your answer.
From this it is evident Purchase data is with USA, Canada & India made the purchases. Japan & China made no
purchases.(USA - 262 Canada 12 India is 3)
Segment Overlap

Q11. Set the date range from May 24th, 2023, to June 20th, 2023. Move the ‘Active User’ metric to the ‘Values’
section. In which country did users aged 25 to 54 access the website from a tablet? How many users were this? Make
sure you break down by ‘Country’.
Users between the age 25 to 54 access the website from a tablet = 0
Segment Overlap
Q12. How many transactions did these users make ?Hint: Further breakdown by ‘Country’ and ‘Transactions’ in the
Value bar.
For tablet traffic users aged 25 to 54 = 0 and transactions = 0
Cohort Exploration
Q13. Set the date range from May 24th, 2023, to June 20th, 2023. For Cohort 1 (May 24th to May 27th, 2023) what
percentage of paid traffic returned in week 4? Be sure to include your calculations. Hint: Ensure the segment paid
traffic is dragged to the ‘Segment Comparison’ section. This should be the only segment here. Remove all the
breakdowns..
Percentage of Returning Users = 35 / 2772 * 100 =1.26%
 Cohort Exploration
Q14. Using the same data for Cohort 2 (May 28th, 2023, to June 3rd, 2023), what percentage of learners returned in
Week 3? Include your calculation.

Percentage of Returning Users = 142/ 4886 * 100 =2.9%

Cohort Exploration

Q15. Did Cohort 1 ( May 24-27) perform better than Cohort 2 (May 28 - June 3)? Use Week 3’s data to calculate
your answer.

Cohort 1
Percentage of Returning Users = 35 / 2772 * 100 =1.26%
Cohort2
Percentage of Returning Users = 142/ 4886 * 100 =2.90%

Cohort 2 performed better.

 User Lifetime Exploration
Q16. Move the ‘Mobile Traffic’ segment to the ‘Segment Comparisons’ section. Move the ‘First User Source’
dimension to rows. Start Date: May 24 , End Date: It would automatically be set to the previous day.In the ‘Values’
section, ensure that you have ‘Active Users’, ‘Lifetime Transactions: Average’ and ‘Lifetime Engagement Duration:
Average’. Which was the most popular First User Source through mobile traffic? How many users came through this
medium? Support your answer with a screenshot

The most popular First User Source through mobile traffic is Google.
How many users came through this medium – 132,684 out of total users - 259,586