Attributes Report

What percentage of the users spoke Chinese?( Note:

Note Refer to the Language parameter here, NOT th
try parameter)

swer: As per
hlighted around 82.6%
re chinese speaking
dience
 Attributes Report

Out of the total active users, what was the top interest among them? How much revenue was acquire
hese users?
:

Out of the total Active users there

are maximum users intrested in
Technology/ Mobile Enthusiasts –
who generated a revenue of
$47,642.21
 gement Report

On which day was the average engagement time the highest? How much was it?

The Engagement was highest

on Thursday, 9th March for
about 2m10s.
 Attributes Reports

Can we say that users with an average engagement time of 49 seconds are more likely to conver
ective of the website’s language?

s can be said as true and

e because – the conversion
revenue of users above
ec is higher then those of
engagement time. Shown
he screenshot here (marked
Green. Although it is not
ays true because it cannot
ays rely on average time
nt as for Japan and
tralia (marked in red)they
e spent 1m 40s and 1.36s
given revenue of $0.
parameter of time cannot
used to study conversion.
 isition Report

What are the top 5 acquisition channels in terms of users you can see from the report?

ooking at the data top 5

cquisition channels are

Direct
Organic Search
Cross-network
Paid Search
Referral
 isition Report

Organic Social performed better than Organic Shopping’, true or false? Give suitable reasons t
ort your answer.
:

Organic Social
ormed better then
nic Shopping as per
wn in the data here
ked in Red).
on: users coming to
website from social
a platforms are more
organic shopping
hence the
gement is higher and
the conversion and
nue. The average
spent on the website
o higher of organic
l users.
Form Report

to free-form explorations.

imensions, select only ‘Page Title and Screen Class’.

g this to the ‘Rows’ section.
d ‘Entrances’ in metrics and drag it to the ‘Values’ section.
the date range from May 24th, 2023, to June 20th, 2023.

the report, ensure that you click on the arrow next to the title ‘Entrances’ on the right-hand side column. Ensure it is a downward
ng arrow to see all the accurate data in the ‘Entrances’ column.

o you understand from the data on this page?

g at the data it can be inferred that users enter

ebsite from Pages Drinkware|Lifestyle|Google
andise Store the highest followed by Home page
pparels Page etc. with in the given date range.
can also mean that those pages marketing
gy is working better then the rest of the pages.
can also be an ongoing offer in Lifestyle Products
kware products on the website which is
ing the user to land on that page and enter from
s channels.
etization Report

et the date range from March 1st, 2023, to May 31st, 2023. Which product brings in the most
ue? Justify your answer.
:
Perk Thermal Tumbler
he most traffic between
en date range.

e inferred from the data

at that products is been
188 times the revenue
ted from it is higher than
t of the products as we
t the price point of the
r is higher so the
e generated is also
As oppose to sticker
s purchased 528 times
esn’t generate much
e.
el Exploration
et the date range from May 24th, 2023, to June 20th, 2023. From which country did the most numbe
ers visit the website? Justify your answer.
Use ‘Country’ in the breakdown.
:

een the given

United States
he maximum
visits on the
te. As per the
hown here
visiting the
as 20,675.
h means the
eting efforts
in this
graphic region
king well then
regions.
el Exploration

People from which of the following countries purchased on the website - India, US, China an
n? Justify your answer.
:

ple from United States,

ada, and India made a
chase. Looking at the data
ch says that purchase made
hese countries are 262,12,3
pectively while people from
an dint make any purchase.
ment Overlap

Set the date range from May 24th, 2023, to June 20th, 2023.
2023 Move the ‘Active User’ metric to the
es’ section. In which country did users aged 25 to 54 access the website from a tablet? How many
were this? Make sure you break down by ‘Country’.

r:

As per the data,

here are no
sers in any
ountry that
sed tablet
etween the
Age 25-54 in the
iven time
rame.
ment Overlap

How many transactions did these users make ?

Further breakdown by ‘Country’ and ‘Transactions’ in the Value bar.
:

As per the data, there are

o users did not make any
ransaction between the
ge 25-54 year using tablet
 rt Exploration

Set the date range from May 24th, 2023, to June 20th, 2023. For Cohort 1 (May 24th to May 27th,
what percentage of paid traffic returned in week 4? Be sure to include your calculations.
calculations
Ensure the segment paid traffic
raffic is dragged to the ‘Segment Comparison’ section. This should be the
segment here. Remove all the breakdowns..
:

As per the data, for cohort

(May 24th to May 27 the
ercentage of traffic
enerated through paid
hannel is 0.7%
 rt Exploration

Using the same data for Cohort 2 (May 28th, 2023,

2023 to June 3rd, 2023), what percentage of learner
ned in Week 3? Include your calculation.

As per the data, for cohort 2 (May 28th to Jun 3rd ) the percentage of traffic generated
through paid channel is 1.6%
rt Exploration

Did Cohort 1 ( May 24-27)

27) perform better than Cohort 2 (May 28 - June 3)? Use Week 3’s data to
ate your answer.
:

As per the data, for cohort 1 and 2 both performed equal as par but when bifercated
weekly cohort 2 performs better. Weekly performance of Cohort 2 is better in Week 1, 2,
3 and week 4 is performing less.
Lifetime Exploration

ve the ‘Mobile Traffic’ segment to the ‘Segment Comparisons’ section. Move the ‘First User Source’ dimension to rows. Start Date: May 24 , End Date:
utomatically be set to the previous day.

alues’ section, ensure that you have ‘Active Users’, ‘Lifetime Transactions: Average’ and ‘Lifetime Engagement Duration: Average’. Which was the mo
First User Source through mobile traffic? How many users came through this medium? Support your answer with a screenshot

s per the data, the most

opular First User Source
hrough mobile traffic is
irect. Total 132711 user
sing this source.
Thank You
Jeenal Barai
Cohort 67