WEB ANALYTICS LIVE PROJECT

Name: Soham Das

Batch: DM63
User Attributes Report

Q1. What percentage of the users spoke Chinese?( Note: Refer to the Language parameter here, NOT the
Country parameter)

Answer:

% of Chinese Users:

6.32%
User Attributes Report

Q2. Out of the total active users, what was the top interest among them? How much revenue was acquired
from these users?

Answer:

Out of the total active users,

Technology/Technophiles was
the top interest among them
with a revenue of $479,880.07.
Engagement Report

Q3. On which day was the average engagement time the highest? How much was it?

Answer:

The 9th of March is

when we had the
highest average
engagement time with 2
minutes & 9 seconds.
User Attributes Reports
Q4. Can we say that users with an average engagement time of 49 seconds are more likely to convert,
irrespective of the website’s language?

Answer:

Yes, irrespective of the website’s language, the average engagement time of 49 seconds is more likely to
convert.
Acquisition Report

Q5. What are the top 5 acquisition channels in terms of users you can see from the report?

Answer:

The top 5 acquisition channels in terms of

users:

➔ DIrect
➔ Organic Search
➔ Cross Network
➔ Paid Search
➔ Referral
Acquisition Report

Q6. ‘Organic Social performed better than Organic Shopping’, true or false? Give suitable reasons to support
your answer.

Answer:

Yes, Organic Social has performed better compared to Organic Shopping since it has generated better
number of new user base & revenue.
Free Form Report
Q7. Go to free-form explorations.

• In dimensions, select only ‘Page Title and Screen Class’.

• Drag this to the ‘Rows’ section.
• Add ‘Entrances’ in metrics and drag it to the ‘Values’ section.
• Set the date range from May 24th, 2023, to June 20th, 2023.

• On the report, ensure that you click on the arrow next to the title ‘Entrances’ on the right-hand side column. Ensure it is a
downward-facing arrow to see all the accurate data in the ‘Entrances’ column.

What do you understand from the data on this page?

Answer:

From this data insight, we can

come to a conclusion that
Drinkware has the highest
users & Toronto is the
busiest city with the highest
number of users.
Monetization Report

Q8. Set the date range from March 1st, 2023, to May 31st, 2023. Which product brings in the
most revenue? Justify your answer.
Answer:

Though Google Pen White has the

highest number in terms of items
purchased with 1202 items
purchased, but Google Recycled
Gray Notebook has brought the
highest revenue with $4801.60
Funnel Exploration
Q9. Set the date range from May 24th, 2023, to June 20th, 2023. From which country did the most number of
users visit the website? Justify your answer.
Hint: Use ‘Country’ in the breakdown.
Answer:

United States of America is the country where they have the most number of users visiting the website.
Funnel Exploration
Q10. People from which of the following countries purchased on the website - India, US, China and Japan?
Justify your answer.

Answer:

The United States is the only country

who purchased on the website.

In the screenshot, it is pretty clear that

apart from the US, countries like India,
China & Japan had 0 purchases.
Segment Overlap

Q11. Set the date range from May 24th, 2023, to June 20th, 2023. Move the ‘Active User’ metric to the
‘Values’ section. In which country did users aged 25 to 54 access the website from a tablet? How many users
were this? Make sure you break down by ‘Country’.

Answer:

There were 0 users between

25-54 to access the website
from a tablet.
Segment Overlap

Q12. How many transactions did these users make ?

Hint: Further breakdown by ‘Country’ and ‘Transactions’ in the Value bar.
Answer:

Since the number of users in

that segment were 0, hence,
there were 0 transactions.
 Cohort Exploration

Q13. Set the date range from May 24th, 2023, to June 20th, 2023. For Cohort 1 (May 24th to May 27th,
2023) what percentage of paid traffic returned in week 4? Be sure to include your calculations.
Hint: Ensure the segment paid traffic is dragged to the ‘Segment Comparison’ section. This should be the only
segment here. Remove all the breakdowns..
Answer:

(Users in Week 4(/(Users in Week 0) x 100 =

34/2730 x 100 = 1.25% of Paid Traffic

returned in Week 4 in Cohort 1
Cohort Exploration

Q14. Using the same data for Cohort 2 (May 28th, 2023, to June 3rd, 2023), what percentage of learners
returned in Week 3? Include your calculation.

Answer:

(Users in Week 3)/(Users in Week 0) x 100 =

132/4876 x 100 = 2.71% of Paid Traffic

returned in Week 3 in Cohort 2
Cohort Exploration

Q15. Did Cohort 1 ( May 24-27) perform better than Cohort 2 (May 28 - June 3)? Use Week 3’s data to
calculate your answer.
Answer:

Cohort 2 was comparatively better than Cohort 1 since it had significant growth in terms of user over
the duration of the cohort which is pretty noticeable in Cohort 3 where it can be seen it has a better
number of users compared to Cohort 1.
User Lifetime Exploration
Q16. Move the ‘Mobile Traffic’ segment to the ‘Segment Comparisons’ section. Move the ‘First User Source’
dimension to rows. Start Date: May 24 , End Date: It would automatically be set to the previous day.

In the ‘Values’ section, ensure that you have ‘Active Users’, ‘Lifetime Transactions: Average’ and ‘Lifetime
Engagement Duration: Average’. Which was the most popular First User Source through mobile traffic? How
many users came through this medium? Support your answer with a screenshot

Answer:

Direct Traffic is the most

popular first user source
through mobile traffic with
48,025 users.