Real-time Report

 Q1. What was the number of active users at that point in time?

Your Answer:

16
Real-time Report

Q2. How many users were active on the “Google Online Store” page?

Your Answer:

6- 40%
Real-time Report
Q3. Summarise the Real-Time report with respect to active users, locations, devices, and the page titles.
Your Answer:

active users

Active Users Page title

Location Devices
Audience Report

Q4. How will you calculate the number of users who did not bounce? What is the approximate count of
users who did not bounce?
Your Answer:

The given bounce rate is 47.91%

People who did not bounce will be

100-47.91= 52.09
Approimately- 52.09%
Audience Report

Q5. Which was the most preferred language amongst the users acquired?

Your Answer:

English-US
Audience Report

Q6. You know that new users are users who have never been to your website and returning users are
users who have visited your site before. Based on the audience overview report, calculate the percentage
of news users for the given data.
Your Answer:

new user/ users x 100

155566/161165 x 100 = 96.53%
Audience Report

Q7. Which age group has the highest percentage of users?

Your Answer:

25-34 years
Audience Report

Q8. Can we say that users who had an average session duration of 3:20 are more likely to convert
irrespective of the language of the website?
Your Answer:

Yes
Average session duration is – 03.07
Audience Report

Q9. You can allocate more budgets to acquire users from Canada and UK rather than India?

Your Answer:

Yes, as India is already giving good results . Budget can be allocated to improve users in Canada and U.K
Audience Report

Q10. Which device did most of the users come from?

Your Answer:

Desktop
Acquisition Report

Q11. What are various acquisition channels you can see from the report?

Your Answer:

Direct
Paid search
Display
Affiliates
Referrals
Organic search
other
Acquisition Report

Q12. Affiliate Channel performed well than Display, True or False? Give suitable reasons to support your
answer.
Your Answer:

The statement above is true

As we can see in the given table though display ads has better users
But affiliates has better conversion rate
So affiliate channel performed well
Acquisition Report
Q13.Which Google Ads campaigns performed well during the mentioned period? Give suitable reasons to
support your answer.
Your Answer:

Given ad campaign did the best

As cost of running the campaign is low but has maximum transaction generating the
maximum revenue.
Behaviour Report

Q14. What percentage of users moved from the Cart to the Payment stage?

Your Answer:

76.52% users moved from cart to payment stage

Behaviour Report

Q15.Name the four goals mentioned in the report?

Your Answer:

Four goals are-

1. Purchase Completed Goal
2. Engaged User Goal
3. Registrations Goal
4. Entered Checkout Goal
Behaviour Report

Q16. Which product has the majority of the sales?

Your Answer:

Google Black Cloud zip Hoodie has maximum sale

Conversion Report

Q17. With 109, 328 /home page has the highest number of entrances. What does entrance mean to here?

Your Answer:

Entrance is from where the user entered the site.

User can enter from links or display ad on different pages
But here the maximum users have entered through home page.