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Models of Communication

Encodes Decodes

Source Message Channel Receiver

Communication Content Hearing Communication


Skills Skills
Elements Seeing
Attitudes Attitudes
Treatment Touching
Knowledge Knowledge
Structure Smelling
Social System Social System
Code Touching
Culture Culture

Source - A source or sender is one of the basic concepts of communication and information processing. Sources are objects
which encode message data and transmit the information, via a channel, to one or more observers (or receivers).

Message - A message is a discrete unit of communication intended by the source for consumption by some recipient or group
of recipients. ... A message can be the content of a broadcast. An interactive exchange of messages forms a conversation.

Channel - The channel or medium used to communicate a message affects how the audience will receive the message. 
Receiver - The receiver is the individual or individuals to whom the message is directed.

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