2017

Thinco
Design
Guidelines
Prepared by Digi_Vest for Thinco
Contents
Brand Overview 3
Logo 4
Logo Variations 5
Logo Misuse 6
Colour Palette 7
Typography 8-10
Graphic Elements 11
Social Aesthetic 12
Content Categories 13
Facebook Presence 14
Example Emails 15
 Brand Overview
Thinco's brand guidelines explain how to use the company's visual identity and help keep the brand
consistent in all forms.  Thinco is a weight loss program for people who want to lose weight without
exercising. Premium quality, hormone free diet capsules and drops combined with a scientifically proven fat
burning meal plan, help to suppress the appetite and burn stubborn adipose fat. 

3
 The Logo
The official Thinco Logo consists of the word Thinco with a
small Eagle Supreme logo in the upper right corner. This eagle
wing must always be visible as Thinco was formally registered
as Eagle Supreme and is recognised by the TGA registry.

4
 Logo Variations

Thinco by Eagle White Thinco Logo on White Eagle Wing

Supreme Health Coloured Background in Gradient Circle
This is to be used on product This can be placed on any This is to be used as a favicon
packaging where TGA coloured background where or where the Thinco word is
approval is required. the gradient is hard to see. too small to be legible. 

5
 Logo Misuse

When resizing, the logo The colours of the logo are The logo must remain
must remain at its not to be changed to horizontal. It is not to be
original ratio. It is not to anything other than what's displayed vertical or
be skewed in any way. stated in this guide. tilted in ay way.

It is important that the appearance of the logo remains consistent. The logo must never be added to, edited or adjusted in any way. 

6
 Colour Palette

Predominant Colours
Powdered slate should be used for
all dark text. White text can be used
over colour. Headers can be one of
the predominant colours
or overlayed with the gradient.
Powdered Peach Bubblegum
Slate Kisses Blue Gradient must use lavender blooms
between duck egg blue and dusty
#555555 #f8afa5 #9ed4e4 apricot or peach kisses and
bubblegum blue. 
Gradient Colours

+ + = OR

Duck Egg Lavender Dusty

Blue Blooms Apricot
#adc6ce #a9a1c8 #f8afa5 #adc6ce #f8afa5
#a9a1c8 #a9a1c8
7 #f8afa5 #f8afa5
 Typography

The font combination says a lot about

the brand. It is important that in all
forms of communication and visual
identity, the fonts remain consistent. 

8
 Header should be capitalised can be any spot
colour or gradient using spot colours.
Subheader can be capitalised or lower case. A
charcoal or white separator should remain
between subheader and body text.

9
 Janesville can be used to accentuate words or for
headings. The last letter of the word should have an
alternate glyph to accentuate the length of the
letter. Certain words can be highlighted and/or
bolded to accentuate particular words. 

10
 Graphic
Elements
Circles should predominantly be used with a
thin gradient boarder. If placed over a
coloured object, a transparent white centre
can be used to allow text visibility. 

11
 Social
Aesthetic

Thinco's social is to reflect the look of

thinco.me website. All imagery should
reference the colour palette and feature
product imagery as well as educational and
inspirational content.

The Instagram feed must alternate between

a coloured image and a white or light image. 

12
 Content Categories

13
 Facebook Presence

To ensure the continuation of a

positive community, all Facebook
presence must positive, informative
and encouraging. Negative comments
are to be removed and if necessary,
responded to privately.

Regular inspirational quotes and

recipes are great ways to keep the
Thinco (Th)inspiration Club active and
link  back to Thinco website. 

14
 Example Emails
Email aesthetics must remain contemporary
pastel. Collage can be used provided it retains
the Thinco look and feel. A brick wall can be
used to add texture to otherwise plain areas to
create interest and depth.

15