Mile High Chocolate

Truck
By: Rylan Gerjets and Tyler Fritzsche
 Menu:
Milk Chocolate Dark Chocolate White CHocolate
Milk Chocolate Bar: $4.95 Dark Chocolate Bar: $4.95 White Chocolate Bar: $4.95

Covered Banana: $5.95 Dark Covered Banana: $5.95 White Covered Banana: $5.95

5 Covered Strawberries: $6.99 5 Dark Strawberries: $6.99 5 White Strawberries: $6.99

Covered Apple: $3.95 Dark Covered Apple: $3.95 White Covered Apple: $3.95

Covered Nuts: $9.99 Dark Covered Nuts: $9.99 White Covered Nuts: $9.99

Dipped Marshmallow: $2.95 Dark Dipped Marshmallow: $2.95 White Dipped Marshmallow: $2.95
Food Truck Description:
- We (Tyler and Rylan) formed the Rocky Mountain Chocolate Truck to sell
chocolate, chocolate covered fruit, and chocolate covered nut packs
throughout Colorado (Hence the name)
- We are located in Denver, Colorado primarily, but we travel to
neighboring towns and cities as well
- Valentine’s Day is huge for our company, so we offer up to 25% off if you
buy 4 or more products
- The truck has all of the necessary equipment to dip, back, and sell our
goods, including vats of different types of chocolate, and refrigerators
for our fruits and nuts
- Our French themed truck attracts customers from all over the state
- We inform our customers of our promotional sales and next travel spots
on our social media (Instagram, Snapchat, Tik Tok, Facebook)
S.W.O.T. Analysis:
Strengths: Opportunities:
- Convenient - Opening up multiple trucks
- Local - Making prices cheaper
- Supports local businesses - Faster Services
- Organic ingredients - Expand products
- Open most days of the year - Seasonal items
Weaknesses: Threats:
- Temperature fluctuations - Running out of supply
(freezing) - Not making enough money
- Limited stock - Cold weather
- Overcrowding - Going bankrupt
- Gas/Power limitations - Big brands replacing our
products
Situational Analysis:
Demographic: Psychographic: Geographic:
Ultimately, our target We have a huge customer We are located in Denver,
market is people spike around February Colorado and
between the ages of 14th. We make constant surrounding cities. These
8-99+ who aren’t allergic sales and are constantly
to fruit, nuts, include Breckenridge,
busy, but our busiest times
marshmallows, or Vail, Colorado Springs,
of year are around this
chocolate, and can Fort Collins, Castle Rock
time. Couples buying gifts
afford to spare a few and countless more. We
dollars. Typically, for each other, as well as
work, class, and family gifts
aren’t an ice cream truck,
customers are expected
are our main market. driving through
to be couples, married or
dating, or couples Anyone who enjoys neighborhoods, we
buying gifts for their chocolate are a primary typically go into more
partner. Whether it target market as well. populated areas.
Marketing Plans Objective:
● We will put out flyers around the areas we will be in to help attract and
let people know that there is a new food truck in the area.
● We will move throughout areas of colorado and each time we will have
flyers posted around that lets people know we are there.
● Our target market are people from 8-99+ due to the fact that a lot of
people like chocolate or fruit and having those two mixed is something
most can’t deny.
● Find which places in the area we will be in are the busiest so we have
higher chances of more sales.
 Evaluating and Control:
● Identify what we want to achieve with our food truck.
(sales, amount of people, ect.)
● Have a start date and a deadline for our sales
● Track how much we sell and how many people we get in
that amount of time.
● Set a milestone that we want to reach in a certain time
span.
● Having clear objectives for the food truck help out with
going through and working hard to reach the goals
● See what we need to change/improve if we don’t reach the
goals
The 4 P’s:
Product:
- Chocolate Bars
- Chocolate Covered Fruit
- Chocolate Covered Nuts
- Chocolate Dipped
Marshmallows
Price:
- Chocolate Bars: $4.95
- Chocolate Covered Fruit
- Banana: $5.95
- Apple: $3.95
- Nuts: $9.99
- Dipped Marshmallow: $2.95
Place:
- We drive all around Colorado.
Based on the time of year, we
might plant near Denver
(typically around Valentine’s Day
and Christmas).
Promotion:
- Festivals, events, social media,
advertising on the outside of the
truck, deliveries, discounts, and
promotions.
Works Cited:
https://www.gloriafood.com/food-truck-marketing-ideas

https://answersforeveryone.com/how-food-trucks-get-electricity/#:~:text=Food%20trucks%20can%20get%
20electricity,food%20truck%20and%20serving%20customers.

https://www.unionparkbyhillwood.com/6-reasons-people-love-food-trucks/#:~:text=1.,the%20spot%20whe
n%20you%20order.

https://www.nationwideautogroup.com/why-food-trucks-are-popular

https://linchpinseo.com/trends-food-truck-industry/

https://prestigefoodtrucks.com/2019/11/8-clever-winter-food-truck-strategies-to-bring-in-new-customers/