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3. Assume that Aarong sells both online and offline. If Aarong considers selling only online,
what kind of benefits Aarong will obtain in terms of Reach & Richness? [6]
Ans:
Aarong is a Bangladeshi department store brand that specializes on ethnic apparel and
handicrafts from Bangladesh. BRAC, a non-profit development organization, owns it and
employs thousands of rural craftsmen around the country. It presently has twenty-one outlets
spread over Bangladesh. In the online shopping format, the relationship between reach and
richness is positive, whereas in the traditional format, the relationship between reach and
richness is opposite. The term "global reach" refers to technology that extends beyond national
borders and around the globe. And the knowledge about the thing that the seller sells is called
richness. It is crucial to expand both global reach and richness.
If Aarong solely sells online, the following are the types of benefits Aarong will receive in terms
of Reach & Richness:
1. With the use of E-commerce, Aarong can reach out to people all over the world. Anyone
interested can visit Aarong's website and purchase the items that they desire.
2. If Aarong just sells online, they will be able to provide more variety. They can share
the video, audio, and text to provide further information about the product.
3. They can also go camping to increase their business.
4. While it is difficult to achieve both reach and richness at the same time being offline
store, Aarong can accomplish it online. By providing accurate information about the
product, they may also promote their Facebook page or engage in sponsorship to allow
customers to learn more about the product.
5. They can include some customer reviews to offer more richness, which is not quite
possible offline.
People prefer to shop online rather than offline in the current covid situation. So Aarong can
take care of that by selling online.
4. a) According to the case study on "Smart Grids" what was mentioned regarding "smart
displays"? [3]
b) According to the case study on eBay, identify one major problem which the CEO faced.
[3]
Ans:
a) Smart grid information would show utilities when to raise prices when demand is high
and when to cut prices when demand is low. Smart grids might also assist users in
setting high-use electrical appliances such as heating and air conditioning systems to cut
consumption during peak usage periods. Home thermostats and appliances might
regulate themselves based on the cost of energy, and they could even get that energy
from unconventional sources like a neighbor's rooftop solar panel. Instead of power
coming from a few large power plants, the smart grid would allow for a distributed
energy system to be implemented. Electricity will flow into the grid from homes and
companies, and they will use power from both local and distant sources. People are
more inclined to reduce their usage to save money if smart displays reveal how much
energy they are consuming at any given time and the price of that energy.
b) eBay Inc., based in San Jose, California, is an American global e-commerce organization
that enables consumer-to-consumer and business-to-consumer sales through its
website. The company was the first and, by far, the most successful Internet auction
company, growing into a massive electronic marketplace with 25 million vendors from
around the world. Now I'll explain one of the problems that the CEO was dealing with.
Donahoe, eBay's CEO, is attempting to shift the company away from auctions more
toward fixed-price listings. This move drew the attention of investors, but it enraged
many of the smaller sellers of unique items who have come to represent the company's
success. Some long-term sellers choose to relocate their operations somewhere else.