DAVID, KAREN B.

1. Define the following;

a. Vision
It is a detail where the organization aspires to go. It is what you hope to achieve in the
future, its answer the question “where your company going?”

b. Mission
A general statement of how will company achieve their vision.
It defines the organization’s business, objectives, and how it will be reaching these
objectives. This is what your company is doing right now, it answers the question “where
you are in this moment?”

c. Goal
This is the company’s need to accomplished to implement the strategy.
2. Explain the swot analysis
SWOT analysis is a framework for identifying and analyzing an organization's strengths,
weaknesses, opportunities and threats. These words make up the SWOT acronym.

The primary goal of SWOT analysis is to increase awareness of the factors that go into making a
business decision or establishing a business strategy. To do this, SWOT analyzes the internal and
external environment and the factors that can impact the viability of a decision.

Businesses commonly use SWOT analysis, but it is also used by nonprofit organizations and, to a
lesser degree, individuals for personal assessment. SWOT is also used to assess initiatives,
products or projects. As an example, CIOs could use SWOT to help create a strategic business
planning template or perform a competitive analysis.