GROUP NO.

Course and Section: BSBM-1C

Leader: Antolin, Jastine James
Members:
1. Antolin, Jastine James
2. Arciaga, Mary Ann Antoinette S.
3. Batuto, Nichole
4. Gamayon, Justin
5. Ortega, Iverson Ian
6.

THE MATERIAL/ECONOMIC SELF

The Most Essential Things in My Daily Life
Directions: Discover what the most essential things are in your daily life.
1. Look at yourself in a mirror and see how many accessories you have.
2. Get your bag/knapsack and look at all the things found in it.
3. List down at least three accessories on your body or things in your bag that you
feel you cannot live without and briefly explain its importance to you. Share it to
your groupmates. (INDIVIDUAL SHARING).

Objects/Things Reason for its importance

 Before you answer the activity have a brief discussion on semiotic analysis
included in the ppt.
Semiotic Analysis
Directions: Write your signified to the following signifiers. Provide brief details about
your given signified. (GROUP WORK).
Signifier Signified
A symbol of Wealth and elegance. Most
of the time when I see people who wear a
watch, especially like the one in the
picture they automatically look elegant
and well off.

watch
Knowledge and intellectuality- even when
I was young whenever an adult sees me
holding a book, I would immediately look
smart. The logos of the schools I’ve been
to also have books usually in them that
book signify knowledge, maybe because of
what is written inside of books that make
us learn something new, increasing our
knowledge in things.
Accessibility and connection - this
signifies accessibility because of its
functions, even if we are away from the
people who are important to us we can
still be connected with one another.
phone Communication is not only the main
function of mobile phones, but also easy
access to websites and applications, it
can also be a form of entertainment and
more.
Social Status - This luxurious object for
people who owns a sports car, this is the
proof of their social status.

car
 Organization and Collectedness - being
organized sets and achieve goals to a
certain task just like the function of a
stapler. Being collective is also a symbol
of a stapler to represent a calm and
humble personality.
stapler
Comfort And Home - The lamp represents
comfort because of it’s tranquility it gives
to the darkness of the room. It also gives
the feeling of being home as it provides
serenity in the darkness of daily life.

lamp
Channel of creativity, for example when
drawing and writing with the help of a
ballpen we’re able to channel our
creativity to create art in different forms.

ballpen
Beauty and neatness- comb signified
beauty and neatness because when
someone carries a comb they usually look
clean and neat which honestly also
equals to beauty.

comb
Television is a symbol of modern
information. Unlike books, there is a
variety of illustrations and a film to watch.

television

Before you answer the activity have a brief discussion on theory of the meaning of
material possession included in the ppt.

Instrumental, Symbolic or Affective?

Directions: Write I if the statement refers to instrumental, S for symbolic, and A if it

connotes affective function. (GROUP ACTIVITY).

A 1. Buying a condo unit will be cheaper than using the car to go to school.
S 2. Buying a laptop to make your classmates think that you are as well-off as they
are.

I 3. Taking the car on a road trip will make the journey to Laoag more enjoyable than
taking the plane.

S 4. Buying a car show other people that you can afford to have one.

A 5. Buying the expensive bag because it is an original Prada.

A 6. Buying a mobile phone to communicate with family anytime.

S 7. Getting a diploma for recognition and sense of accomplishment.
I 8. Getting a diploma because it can be a way to earn big.
I 9. Walking the dog to the park because it allows you to meet other people.
S 10. Buying the latest model of mobile phone to show others how cool you are.

Before you answer the activity have a brief discussion on economic presentation and
identity included in the ppt.

Share your insights with your groupmates (INDVIDUAL SHARING):

1. Why is it important to distinguish between needs and wants?
Answer:
Summative Quiz (Group Work):
Matching Type: Match the items in Column A with the item in column B. Write the letter
of the correct answer in the blanks.
Column A Column B
B 1. Consumerism a. It is a psychological phenomenon that
results from social categorization.
E 2. Instrumental Functions b. It is the preoccupation with and an
inclination towards the buying of
consumer goods.
J 3. Social Symbolic c. It is the pattern of consumption that
describes the consumer.
F 4. Signified d. It is when a person is expecting to
feel good
A 5. Economic Identity e. It relates to the functional properties
of a product.
D 6. Anticipated affect f. These are mental concepts an object
refers to
G 7. Signifier g. it is the object’s physical form.
K 8. Semiotic h. it is the importance ascribed to the
ownership and acquisition of material
goods in achieving major life goals.
C 9. Consumer Identity i. It is anything that conveys meaning
I 10. Sign j. it signifies personal qualities, social
standing, group affiliation and gender
role.
k. It is the study of signs.