Business Goals/
Stakeholder /Business Audience
Objectives
How is furniture category
doing ? What are the sky stats/
top line?
Where is it doing good
Where is it not doing good
KPIs/ Metrics/ Views/ Insights/ Evaluation and actions
Priority
Measures Dimensions Findings (use the dashboard) (performance benchmarking )
Total Sales for period $34k, profit, $5.8k, 130 orders, & 7k corporate sales, $267 basket size
Costs for period : $30.7k, shipping cost $10% $3.3k
Shipping time - 4.2 more than target of 4
No large changes compared to last week
For furniture category
Revenue, costs, sales,
Products Category total sales : $17k (50%) of total but ~30% orders and $1.9k ~29% of profit; larger almost 2x basket size ($519) and 25% of corporate sales 1
orders, shipment times
Category costs : ~$17k (56% of total) and shipping cost of $1.8k is around 56% of total
Shipping is just slightly smaller than overall business
Very large increases for sales , costs from last week (200+%)
Overall
Low shipping time for tables, low shipping cost for furnishings
Central
$2.4k of $17k sales , huge increase in profits, increase in basket size and shipping time lower than target; decrease in costs;
Regions, CMO, Supply chain and
Revenue, costs, sales, Products East - huge increase in sales ~45% of total category, increase in profits, corporate sales and basket size assortment leads (business To be covered in next module
2
shipping times Distribution audience not very technical)
centers South -Huge 250+% increase in Sales and Basket size increased by 110%
West – 100% + increase in sales, basket size, and profit as well as days to ship lower than target
Overall
High shipping cost for tables and shipping time for bookcases
Central
Regions, Decrease in corporate sales and total orders
Revenue, costs, sales, Products
East 2
shipping times Distribution
centers increase in costs and shipping costs but proportional to sales
South - 5 days shipping (more than business), 390% increase in costs
West -100%+ increase in costs, very low corporate sales