INNOVACIÓN Y PROCESOS CREATIVOS

FRASE CLAVE Secondary research

Secondary research, also known as

desk research, is a research method
that involves compiling existing data
sourced from a variety of channels.
This includes internal sources (e.g.in-
house research) or, more commonly,
external sources (such as government
statistics, organizational bodies, and
the internet).

CASO ESTUDIO CUANDO USAR RECOMENDACIONES

Finding out the views of your target audience on a
In situations where you’re
particular topic
not involved in the data
When using secondary research,
If you’re interested in seeing the historical views on a researchers collect, verify,
gathering process (primary
particular topic, for example, attitudes to women’s rights in analyze and incorporate it to
research), you have to rely
the US, you can turn to secondary sources. help them confirm research
on existing information and
Textbooks, news articles, reviews, and journal entries can goals for the research period.
data to arrive at specific
all provide qualitative reports and interviews covering how
research conclusions or
people discussed women’s rights. There may be
outcomes. This approach is
multimedia elements like video or documented posters of
known as secondary
propaganda showing biased language usage.
research.

FASES

1. Identify and define the research topic

2. Find research and existing data sources EJEMPLO DEL USO DE LA TÉCNICA
3. Begin searching and collecting the existing data
4. Combine the data and compare the results
5. Analyze your data and explore further

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REFERENCIAS / LINKS
Internal data
https://www.qualtrics.com/experience-
management/research/secondary-research/

Edwin Zepeda Leon A01771254 Negocios Fecha: 02/09/2022