TD632 Assignment 2

1.Compare the BRR for ITC for 2018, 2019.

ITC Limited is an indian company that has a diversified presence across industries such as
FMCG, hotels, software, packaging, paperboards, speciality papers and agribusiness.
Total spending on Corporate Social Responsibility of ITC limited has increased from 290.98
crores in 2018 to 306.95 crores in 2019. Whereas the percentage of profit after taxes for the
company has decreased from 2.59% to 2.46% from 2018 to 2019.
In 2018, about 43% of the energy requirements of the company were met from carbon neutral
fuels such as biomass, wind and solar whereas in 2019 it decreased to 41%.For reviewing the
sustainability performance of the company four meetings of SCRC were held in 2018 whereas
only two in 2019.
ITC has also crafted extensive strategies to ensure sustainable consumption of water , energy
and other resources. In 2017, the specific water intake i.e. the water withdrawn per unit of paper
at Bhadrachalam (the largest Unit of our Paperboard and Specialty Paper Business) was 33%
below the standard proposed by the National Productivity Council for large-scale integrated pulp
and paper mills but in 2019, it was 38% better. This implies that there was an increase in the
consumption of water with time . In terms of being a gender friendly workplace, ITC has not
improved since 2018. Infact, in 2018, 4 complaints of sexual harassment were recieved where 3
where resolved whilst in 2019, the number of complaints have grown to 5 (of which 3 were
resolved). ITC has been known for good labour practice across the company. The Company had
no cases of child or forced labour from 2018. In 2017-18, approximately 22,500 employees from
1,451 service providers were engaged across ITC and in 2018-19, this number rose to
approximately 22,700 employees from 1542 service providers. All service providers have signed
ITC’s Code of Conduct for Vendors and Service Providers, which details labour practices
expected of them.
Freedom of Association is a strong belief of the company and in its policy outlines the intent to
respect the dignity of individuals and the freedom of employees to lawfully organize themselves
into interest groups, independent of supervision by the management. The number of employees
who are members of the union rose from 10439 to 10467 from 2018 to 2019. This is not a sharp
increase but still, it shows that employees are showing trust towards the company.There were
no cases of violation of norms related to Freedom of Association in this year.
ITC organizes a company wide program every year for employees to sharpen their skills. The
engagement of employees in the program has increased significantly since 2018. In 2018, there
were 83,600 person-days of formal training whereas in 2019, there were 91,640 person-days of
formal training for employees across the Company. During the year 2018 under report, ITC won
two international awards in the area of Learning and Development. But in 2019, the institute won
the Project Evaluation and Recognition Program (PERP) 2018, organized by Frost & Sullivan, for
‘Enhancing Learning Effectiveness Leveraging Technology’, using Augmented, Virtual and Mixed
Reality.
Solid waste management is one of the company’s best initiative taken T to ensure waste
minimisation, segregation at source and recycling.In 2018, over 1,12,000 MT of externally
sourced post-consumer waste paper, was used as raw material, enabling the Company to
achieve a positive solid waste recycling footprint whereas in 2019, about 89,000 MT of
externally sourced post-consumer waste paper was used as raw material during the year.
2. Comment on the CSR project undertaken by ITC and analysis
CSR programmes of ITC focuses on the following areas(based on comprehensive need
assessment surveys of its stakeholders):
1.Sustainable livelihoods and alleviate poverty
The main objective of this programme was building resilience, reducing costs and risks, and
improving returns from the current portfolio of economic activities. Also, create non-farm
livelihood opportunities, especially for women.Integrating diverse elements of the rural portfolio
of initiatives into a Climate Smart Village approach
2.Capabilities for tomorrow
This programme concerns improving habitats to reduce morbidity and ensure a healthy
community . After all , health is the true wealth. Or so they say. The sub objectives are ensuring
that every child is in school and learning well through improvement in pedagogy and the learning
environment ,aligning skills training to market demand to maximize employment of youth from
ITC’s core areas, reducing morbidity, especially amongst women and children, by promoting a
clean and healthy environment.
3.Promoting healthcare
To directly and indirectly improve the health of fellow citizens, especially the socially and
economically marginalized groups: This will be enabled through improvement of public health
programs (e.g. on malnutrition, maternal and child health, health and pollution, mental health
and disability), change in health policies (e.g. promoting gender equality, tobacco control,
healthy lifestyles) and strengthening public health systems access and delivery (e.g. utilizing
technology and skilled human resources to better delivery of and access to services especially
primary health). Several of these areas are covered under national and state health
programmes.
4.Preserving National heritage, art & culture
The objective of this programme is to preserve national heritage, art and culture including
music forms and sports as well. To ensure this, ITC established the prestigious ITC Sangeet
Research Academy (ITC-SRA) at Kolkata in 1978 with the objective of preserving and promoting
Hindustani Classical Music. This initiative aimed at creating an institutional substitute for India's
ancient tradition of royal patronage of the arts. It was also a path breaking experiment in
reviving India's age-old tradition of 'guru-shishya parampara', a knowledge management process
in which teachers and students live together to facilitate continuous learning.
5.Provide relief and assistance to victims of disasters and calamities.
As it is clear from the name, this concerns with providing relief and assistance to victims of
disaster and calamities. A great many employees and other people have been benefited by this.

Thus the CSR projects taken by ITC had a national impact and it bodes well that the key idea
behind CSR is for corporations to pursue other pro-social objectives, in addition to maximizing
profits.In conclusion ITC has done it all nicely.