Marketing mix of car

companies
by: rahil khan
ashish kumar
syed nasrur rahim
aishwary awasthi
chitrangda soodan
 Hello!
We are team GLIDERS
We are here because we love to give presentations.

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 INTRODUCTION
We have chosen the TOYOTA MOTOR
Hello, we are here to present
CORPORATION for our topic .
our topic which is marketing In next slides we will able to understand
mix of car companies . what type of decisions and product
TOYOTA MOTORS produce and take .

So, lets get started

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 1.
Toyota motor corporation
 “Toyota Motor Corporation is a
Japanese multinational automotive manufacturer
headquartered in Toyota City, Aichi, Japan. It was
founded by Kiichiro Toyoda and incorporated on
August 28, 1937. Toyota is one of the largest
automobile manufacturers in the world, producing about
10 million vehicles per yearThe company was originally
founded as a spinoff of Toyota Industries, a machine
maker started by Sakichi Toyoda, Kiichiro's father. Both
companies are now part of the Toyota Group, one of
the largest conglomerates in the world. While still a
department of Toyota Industries, the company
developed its first product, the Type A engine in 1934
and its first passenger car in 1936, the Toyota AA.. ”
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 OBJECTIVES
✘ Toyota will lead the future mobility society, enriching lives
around the world with the safest and most responsible ways of
moving people.
✘ Through our commitment to quality, ceaseless innovation, and
respect for the planet, we strive to exceed expectations and be
rewarded with a smile.
✘ We will meet challenging goals by engaging the talent and
passion of people who believe there is always a better way

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 Matter in hand
According to the world automobile sales
report TOYOTA COROLLA is the most sold
car.
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 Toyota philosophy
Founding Spirit
Toyoda Principles: Five Main Principles of Founder Sakichi Toyoda
• Always be faithful to your duties, thereby contributing to
the company and to the overall good.
• Always be studious and creative, striving to stay ahead
of the times.
• Always be practical and avoid frivolousness.
• Always strive to build a homelike atmosphere at work
that is warm and friendly.
• Always have respect for spiritual matters, and remember
to be grateful at all times.

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 FINDINGS
AS A PRODUCER
manufacturer of high-quality, high-value
cars, vans and trucks that set the standard
for long-term resale value and durability.
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CSR
Toyota provides support for natural disasters
such as torrential rains and earthquakes by
dispatching employee volunteers and providing
vehicles.
In recent years, in addition to evacuation
centers, many people in disaster-stricken areas
have been using their cars as shelters.
 LEARNINGS
Drive to Always Cut Waste Across All Functions Strive for Market Domination
Improve ✘
✘ These wastes include: TPS teaches automakers and other
The market and the industries on how to dominate the
• Overproduction (this market. Toyota remains one of the
competition is
includes exceeding the world’s most popular and successful
changing and keeping car brands thanks to several factors.
quality)
up with others calls for ✘ It garners high marks from consumers
improvement of one’s • Waiting (wasting time) and auto industry insiders for its cars’:

work processes. • Transporting (wasting • Durability

• Defects • Reliability
• Safety
• High resale value

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THANKS!
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