OLEH: AYIP BUDIMAN @ayip.

budiman
MOVEMENT
GERAKAN
MIL ITANSI
IDEOL OGIS
The impetus for the modernist perspective which
merged technology, design and art in a formal way
with specific cultural values
“Less is More” absence
of ornamentation
“Art into Industry.” public good rather than private luxury
L OCAL
BRAND
MOVEMENT
 PENGEL OLAAN
SUMBER DAYA

INOVASI VAL UE
SOSIAL SYSTEM

PENGEMBANGAN
PRODUK
 ...............................................................................................
PENGEL OLAAN INOVASI
SUMBER DAYA SOSIAL
SUMBER DAYA INSANI MEMBUKA LAPANGAN KERJA
MATERI LOKAL MENGURANGI LIMBAH
SENI & BUDAYA MENJAGA LINGKUNGAN
Craftmanship MEMAJUKAN DESTINASI
..................................................................................................................................
VAL UE PENGEMBANGAN
SYSTEM PRODUK
BERKELANJUTAN TEKNOLOGI
PROSUMERISM DESAIN
FAIR TRADE BISNIS MODEL
Membangun ekosistem
 RESPONSIBLE
L IFESTYL E
.................................................................................................................

L OCAL VALUE -
CONTEMPORARY
SPIRIT
.................................................................................................................

DESIGN FOR IMPACT

.................................................................................................................

CULTURAL BRAND
RESPONSIBLE LIFESTYLE | DESIGN FOR IMPACT

Independence in sustainable era means to give freedom to the

nature from the human ‘colonization’ and to remind human on
their duty as nature preserver. to collaborate on the way of
preserving nature for the next generation.
REMPAH
RUMAH
KARYA
CULTURAL BRAND | LOCAL VALUE CONTEMPORARY SPIRIT

Renaissance of Chinese fine Living

 The SHANG XIA name is simple yet
profound. It embodies the concept of
“up” and “down” in the continuous
flow of energy from past, present
and future, transmitting the essence
of Chinese culture and its sublime
aesthetics.

BRAND VALUE

Timeless Sophisticated Traditional Contemporary

Aesthetics Lifestyle Craftsmanship Design

PRODUCT PORTFOLIO

APPAREL JEWELRY FURNITURE HOMEWARE

SHANG XIA mission is to create a 21st century lifestyle
founded on the finest of Chinese design traditions.
HAND SCULPTURE CLOTHING
SHIFTING
FROM
PRODUCT
TO BRAND
 3 Basic Principles in Shifting product to Brand
The Basis for Creating The Basis for Creating The Basis for Creating
Social Value Business Value Product Value

Building understanding Showing trend and de- Developing reputable

and equal partnership sign quality. and quality products
based on value chain Encouraging value that carry FUNCTIONAL,
model at the community added and value creation SYMBOLIC and
level to create benefit to penetrate market EXPERIENTIAL value
and sustainable impact. segments.
LABEL DAN KEMASAN -> DARI STORY TELLING SAMPAI KHASIAT
YANG TERBAIK DARI TANAH INDONESIA
OLEH, DARI, DAN UNTUK KITA BERSAMA
Channel (Saluran
Penjualan)
to-ko Concept Store

1. Outlet
to-ko Concept Store

2. to-ko Concept Store

mengikuti trade show
di Thailand
 3. Custom Made order

Aneka produk yang dibuat atas permintaan

khusus (custom order) dengan tema spesifik
baik untuk private maupun corporate