URBAN MEDIASCAPE

IS THE MESSAGE IN CITY

TAN JIT MING

AB060264
 THESIS STATEMENT
Mass media denotes a section of the media
specifically designed to reach large audiences.
It plays a crucial role in forming and reflecting
public opinion, connecting the world to
individuals and reproducing the self-image of
society.
So... what do Architecture and Media have
to do with one another?
Experiment the alternative way of advertisement

It is a fun architecture

Construct new spaces’ identities

Making city more meaningful and pleasurable

WHY MEDIA?
 WHY MEDIA?
Concentrations of huge signs and bright lights have come
to symbolize downtown

Public services, activities, and facilities of all kinds are able

to have visual identity

Direct views of the activity itself are usually more

expressive than any abstraction or symbol.
PROBLEM STATEMENT

Overload
PROBLEM STATEMENT

Dominance
PROBLEM STATEMENT

Obscure public services

PROBLEM STATEMENT

Activity Poorly Expressed

PROBLEM STATEMENT

Limited on self-expression
PROBLEM STATEMENT

Conflicts at intersection
 THE BUILDING

The proposed building is a media center.

BUILT ENVIRONMENT

Outdoor media with environment

BUILT ENVIRONMENT

Aspect of design
BUILT ENVIRONMENT

Publicity sustainable architecture

BUILT ENVIRONMENT

Mapping urban image

 BUILT ENVIRONMENT

Outdoor publicity as urban element

BUILT ENVIRONMENT

New Landmark in Town

BUILDING BRIEF

Event Lounge
BUILDING BRIEF

Recording Studios
BUILDING BRIEF

Media Offices
BUILDING BRIEF

Dining & Bistro

 BUILDING BRIEF

Convention & Exhibition Hall

BUILDING BRIEF

Urban Media Park

BUILDING BRIEF

Car Parking
 THE SITE

The proposed site will be around the urban area to

tackle the target group of city dwellers.

Located in the bustling city, the site will become a

centre for community and as a medium for the media.

The site will be a centre for the urban community to

enjoy interaction and having a good time in the middle
of the city.
 THE SITE

KL Golden Triangle
 THE SITE

Tourism Precinct
THE SITE

Transit linkages
 THE SITE

Higher Pedestrian Volume

 THESIS CHART

PROBLEM
STATEMENT

interaction cheap people becomes medium

HYPOTHESIS create new models that invert old definition of brand
economics

LITERATURE
ISSUE STUDY REVIEW
&
DEVELOPMENT CASE STUDY
 THESIS CHART

practice

ANALYSIS
spa
tia
l
cha
rac
ter

SYNTHESIS
maintain, OVERALL
programe
modify, SYNTHESIS
addition
 THESIS CHART

building

site
PROJECT BRIEF SPACE BUILDING
TABULATION FORM

user/client
 CASE STUDY

Xicui Entertainment Complex

(GreenPix – Zero Energy Media Wall)
 CASE STUDY

project applying sustainable and digital media technology

to the curtain wall and transform the building envelope
into a self-sufficient organic system
 CASE STUDY

full integration of media/information technology with

architecture in an urban context represent a new kind of
communication surface
 CASE STUDY
Includes:
• immense scale of display and light allow artists to
create site specific and socially relevant projects
• platform to display the work of emerging artists.
• represents a new kind of communication surface
devoted to unprecedented form of art
• use of technology and experimental approach to
communication and social interaction
CASE STUDY

a large-scale display comprising of

2,292 color (RGB) LED’s light points
comparable to a 24,000 sq. ft.
(2.200 m2) monitor screen for
dynamic content display.

enhances the abstract visual

qualities of the medium, providing
an art-specific communication
form
 CASE STUDY

2012 Olympic Media Center

 CASE STUDY

International Broadcast Center (IBC) and Main Press Center (MPC)

which will support broadcasters, photographers and journalists
communicating the Games to the worldwide audience
 CASE STUDY

combines an innovative mixture of permanent and temporary

elements and has been designed to be as flexible as possible
to accommodate a range of legacy tenants and uses
 CASE STUDY
Includes:
• around 50,000 sqm of studio space of two 8-10m high floors
during the Games with a temporary gantry running along the
building for technical equipment
• 8000 sqm of offices over five floors at the front of the building
• a 12,000 sqm catering village serving 50,000 meals a day 24 hours
• a 200 m long High Street between the MPC and IBC featuring
outlets such as banks, newsagents, travel agents and a post office
• a temporary Main Press Conference room between the IBC and
MPC for up to 800 journalists
 CASE STUDY

“The design is based upon each theme of the reflection. Olympics is a

global event, and we as designers had to identify such problems as
multilingual and multicultural differences. Colour zoning has been used
to indicate areas of different funcitions. This design connects the
excitement of the outside with the inner space.”
 OU
a n kY
Th