This paper was prepared to fulfill the assignment for the English For Business course

OPINION

Lecturer :

Dr.Umi Rachmawati,M.Pd

Arranged by :

Haris Wirawan Cahyadi (20.0101.0021)

MANAGEMENT STUDY PROGRAM

FAKULTAS EKONOMI DAN BISNIS – S1

UNIVERSITAS MUHAMMADIYAH MAGELANG

The Impact of Covid-19 on Entrepreneurship

Entrepreneurship is an activity characterized by being clever or talented at recognizing new
products, determining new production methods, compiling operations management for
procuring new products, marketing them, and managing operating capital. In relation to the
impact of the current covid-19 pandemic for an entrepreneur, in my opinion, The pandemic
changed everything that was previously free to carry out activities to become limited because
everyone was faced with the risk of being exposed to the virus. This led to a drastic decline in
entrepreneurial activities, this is evidenced by the fact that PPKM is currently being
implemented by the government. This has resulted in a decline in terms of the sale of goods,
both products and services, as a result many entrepreneurs suffer huge losses. But behind it all
there are still ways that can be used, and this pandemic is forcing entrepreneurs to think
creatively and innovatively in order to maintain their business. In terms of sales (marketing),
namely by utilizing social media, this increases consumers who incidentally are millennials who
are accustomed to gadgets, on the other hand, sales also take advantage of service provider-
based applications such as GOJEK and GRAB, by taking advantage of the application, an
entrepreneur can easily market their products. In this case, all parties benefit, both
entrepreneurs and ojol parties. As for the negative value, sometimes the number of sales is
uncertain because of the pandemic mass and the community is asked for PPKM, it will reduce
the public's euphoria in buying a product.

The conclusion is that during a pandemic, entrepreneurs are being tested for their capabilities,
they are required to think creatively and innovatively. With the industrial revolution 4.0, the
progress of the times is very influential on the running of a business. Wise use of social media
will bring an entrepreneur to success, so basically an entrepreneur must be able to adapt to the
situation. An attached hope is that the covid-19 pandemic will end soon because everyone from
all people find it very difficult, especially for activities but it's time for us to be patient, health
protocols must always be applied because taking care of ourselves is the same as taking care of
others. That's my opinion, if there are words that are not pleasing, I apologize.