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Terra was founded in 1999 as Terra Networks, S.A. by Juan Villalonga, Telefónica's
president between 1996 and 2000, and grew in size through the acquisitions of several
local startups in Spain and the main Latin American markets: Olé (Spain), ZAZ
(Brazil), Mexico, Gauchonet, Donde (Argentina) and Chevere (Venezuela).
Terra has created several digital portals, like Invertia,[2] a successful finance portal, and
Educaterra[3] (e-learning). It also has had or has stakes in other Internet ventures: Uno-
e[4] (online banking), Rumbo[5] (travel, in partnership with Amadeus), Atrea[6] (real
estate, in partnership with Spanish bank BBVA), and more.
In November 1999, still during the period known as the "Internet bubble", Terra had a
high-profile IPO both in the U.S. and Spain, and its shares skyrocketed. [7] After that, the
price fell sharply until it reached 2.75 euros in October 2004.[citation needed] This process
sparked a lot of public controversy in Spain, where thousands of small investors
acquired shares of Terra during the boom.
During 2003 and 2004 Terra expanded aggressively into the paid content business,
mainly in Spain, Brazil, and Chile, launching ventures with Disney and Spanish football
clubs Real Madrid and FC Barcelona. It also started several entertainment services,
including an online multiplayer gaming platform (Terra Games) and a digital music
service (Terra Música Premium) similar to Apple Computer's iTunes.
Part of the deal was also German media giant Bertelsmann, owner of a stake in Lycos
Europe. In exchange for keeping the control over Lycos Europe, Bertelsmann agreed to
spend US$1 billion worth in advertising at Terra Lycos through a five-year period.[10]
That spending was crucial for Terra to survive the times of the Internet crash, when
several Latin American-based Internet companies like Quepasa,[11] Starmedia[citation
needed]
or El Sitio[citation needed] lost cash up to the point of filing for bankruptcy or being
taken over by bigger companies.
In 2003 Bertelsmann executed an option to get itself out of the agreement, transferring
to Terra's parent company Telefónica the obligation to keep the ad spending. Soon after
that, Telefónica decided to get more control over Terra and launched an offer for shares
of Terra still floating on the stock market. Although it granted Telefónica control over
more than 70% of Terra's stock, the move was not successful enough to let Telefónica
take Terra out of the public, as was allegedly its objective.
In October 2004, following Telefónica's decision to re-focus their businesses, Terra sold
Lycos to South Korean Internet portal company Daum Communications for US$105
million. Kim Faura was Terra's last chairman. Joaquim Agut was the previous one, and
now he is chairman of Endemol.
Telefonica take-over
In February 2005, Telefónica announced its intention of taking full control of Terra by
giving Telefónica' shares in exchange for Terra's remaining shares in the stock market.
After this plan was approved by both Telefónica and Terra shareholders meetings,
Terra's shares were finally excluded from the market on July 15, 2005.
Terra Networks S.A. was then merged into Telefónica, S.A. and, therefore, disappeared
from a legal point of view.[12] A small portion of the former corporate headquarters
became "Terra Networks Asociadas, S.L.U." (a new company) and local Terra
operations (and assets) were transferred to local fixed-line Telefónica companies.
Terra.com
Terra was the largest Latin American online media company, ranked as the 31st most
popular Internet destination in the world. [citation needed] The website primarily provided
entertainment, news and sports to approximately 100 million monthly visitors, Terra
was named as one of the most innovative company in the music area by Fast Company
in 2011.[13]
It has offices in cities such as São Paulo and Porto Alegre (BRA). [citation needed]
References
1.
Terra Headquarter
"Invertia - El Diario Económico de EL ESPAÑOL". El Español.
Educaterra.com
"BBVA ESPAÑA". www.bbva.es. April 23, 2021.
"Flights, Hotels, Breaks and Holidays". Rumbo.
"ATREA s.r.o. - Air-handling equipment, heat recovery". www.atrea.com.
"Spanish Net IPO price raised - Nov. 12, 1999". money.cnn.com. Retrieved 2022-
09-03.
"Lycos in $12.5B deal - May 16, 2000". money.cnn.com. Retrieved 2022-09-03.
"Bob Davis steps down as Terra Lycos CEO". ZDNET. Retrieved 2022-09-03.
Hansell, Saul (2000-05-17). "Phone Giant Buys Lycos for $12.5 Billion". The New
York Times. ISSN 0362-4331. Retrieved 2022-09-03.
Roundup, A. WSJ com News (2000-12-28). "Quepasa.com Board Approves Plan to
Liquidate Web Company". Wall Street Journal. ISSN 0099-9660. Retrieved 2022-09-03.
"MERGER PLAN OF TELEFÓNICA, S.A. and TERRA" (PDF). Telefónica.
Retrieved 2022-09-03.
External links
Media related to Terra (company) at Wikimedia Commons
Terra Brazil
terra Mexico
Terra Chile
Terra Colombia
Terra USA
v
t
e
Dot-com bubble
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Terra was founded in 1999 as Terra Networks, S.A. by Juan Villalonga, Telefónica's
president between 1996 and 2000, and grew in size through the acquisitions of several
local startups in Spain and the main Latin American markets: Olé (Spain), ZAZ
(Brazil), Mexico, Gauchonet, Donde (Argentina) and Chevere (Venezuela).
Terra has created several digital portals, like Invertia,[2] a successful finance portal, and
Educaterra[3] (e-learning). It also has had or has stakes in other Internet ventures: Uno-
e[4] (online banking), Rumbo[5] (travel, in partnership with Amadeus), Atrea[6] (real
estate, in partnership with Spanish bank BBVA), and more.
In November 1999, still during the period known as the "Internet bubble", Terra had a
high-profile IPO both in the U.S. and Spain, and its shares skyrocketed. [7] After that, the
price fell sharply until it reached 2.75 euros in October 2004. [citation needed] This process
sparked a lot of public controversy in Spain, where thousands of small investors
acquired shares of Terra during the boom.
During 2003 and 2004 Terra expanded aggressively into the paid content business,
mainly in Spain, Brazil, and Chile, launching ventures with Disney and Spanish football
clubs Real Madrid and FC Barcelona. It also started several entertainment services,
including an online multiplayer gaming platform (Terra Games) and a digital music
service (Terra Música Premium) similar to Apple Computer's iTunes.
Part of the deal was also German media giant Bertelsmann, owner of a stake in Lycos
Europe. In exchange for keeping the control over Lycos Europe, Bertelsmann agreed to
spend US$1 billion worth in advertising at Terra Lycos through a five-year period.[10]
That spending was crucial for Terra to survive the times of the Internet crash, when
several Latin American-based Internet companies like Quepasa,[11] Starmedia[citation
needed]
or El Sitio[citation needed] lost cash up to the point of filing for bankruptcy or being
taken over by bigger companies.
In 2003 Bertelsmann executed an option to get itself out of the agreement, transferring
to Terra's parent company Telefónica the obligation to keep the ad spending. Soon after
that, Telefónica decided to get more control over Terra and launched an offer for shares
of Terra still floating on the stock market. Although it granted Telefónica control over
more than 70% of Terra's stock, the move was not successful enough to let Telefónica
take Terra out of the public, as was allegedly its objective.
In October 2004, following Telefónica's decision to re-focus their businesses, Terra sold
Lycos to South Korean Internet portal company Daum Communications for US$105
million. Kim Faura was Terra's last chairman. Joaquim Agut was the previous one, and
now he is chairman of Endemol.
Telefonica take-over
In February 2005, Telefónica announced its intention of taking full control of Terra by
giving Telefónica' shares in exchange for Terra's remaining shares in the stock market.
After this plan was approved by both Telefónica and Terra shareholders meetings,
Terra's shares were finally excluded from the market on July 15, 2005.
Terra Networks S.A. was then merged into Telefónica, S.A. and, therefore, disappeared
from a legal point of view.[12] A small portion of the former corporate headquarters
became "Terra Networks Asociadas, S.L.U." (a new company) and local Terra
operations (and assets) were transferred to local fixed-line Telefónica companies.
Terra.com
Terra was the largest Latin American online media company, ranked as the 31st most
popular Internet destination in the world. [citation needed] The website primarily provided
entertainment, news and sports to approximately 100 million monthly visitors, Terra
was named as one of the most innovative company in the music area by Fast Company
in 2011.[13]
It has offices in cities such as São Paulo and Porto Alegre (BRA). [citation needed]
References
1.
Terra Headquarter
"Invertia - El Diario Económico de EL ESPAÑOL". El Español.
Educaterra.com
"BBVA ESPAÑA". www.bbva.es. April 23, 2021.
"Flights, Hotels, Breaks and Holidays". Rumbo.
"ATREA s.r.o. - Air-handling equipment, heat recovery". www.atrea.com.
"Spanish Net IPO price raised - Nov. 12, 1999". money.cnn.com. Retrieved 2022-
09-03.
"Lycos in $12.5B deal - May 16, 2000". money.cnn.com. Retrieved 2022-09-03.
"Bob Davis steps down as Terra Lycos CEO". ZDNET. Retrieved 2022-09-03.
Hansell, Saul (2000-05-17). "Phone Giant Buys Lycos for $12.5 Billion". The New
York Times. ISSN 0362-4331. Retrieved 2022-09-03.
Roundup, A. WSJ com News (2000-12-28). "Quepasa.com Board Approves Plan to
Liquidate Web Company". Wall Street Journal. ISSN 0099-9660. Retrieved 2022-09-03.
"MERGER PLAN OF TELEFÓNICA, S.A. and TERRA" (PDF). Telefónica.
Retrieved 2022-09-03.
13. "Terra.com: Most Innovative Company". Fast Company. Retrieved 2022-09-
03.
"Terra shuts down U.S., Spain and Latin America Spanish-language portals".
July 4, 2017.
External links
Media related to Terra (company) at Wikimedia Commons
Terra Brazil
terra Mexico
Terra Chile
Terra Colombia
Terra USA
v
t
e
Dot-com bubble
Categories:
Navigation menu
Not logged in
Talk
Contributions
Create account
Log in
Article
Talk
Read
Edit
View history
Search
Main page
Contents
Current events
Random article
About Wikipedia
Contact us
Donate
Contribute
Help
Learn to edit
Community portal
Recent changes
Upload file
Tools
Print/export
Download as PDF
Printable version
In other projects
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Languages
ت ۆرک جه
Español
Euskara
ف ار سی
Français
한국어
Italiano
Português
Edit links
History
Terra was founded in 1999 as Terra Networks, S.A. by Juan Villalonga, Telefónica's
president between 1996 and 2000, and grew in size through the acquisitions of several
local startups in Spain and the main Latin American markets: Olé (Spain), ZAZ
(Brazil), Mexico, Gauchonet, Donde (Argentina) and Chevere (Venezuela).
Terra has created several digital portals, like Invertia,[2] a successful finance portal, and
Educaterra[3] (e-learning). It also has had or has stakes in other Internet ventures: Uno-
e[4] (online banking), Rumbo[5] (travel, in partnership with Amadeus), Atrea[6] (real
estate, in partnership with Spanish bank BBVA), and more.
In November 1999, still during the period known as the "Internet bubble", Terra had a
high-profile IPO both in the U.S. and Spain, and its shares skyrocketed. [7] After that, the
price fell sharply until it reached 2.75 euros in October 2004. [citation needed] This process
sparked a lot of public controversy in Spain, where thousands of small investors
acquired shares of Terra during the boom.
During 2003 and 2004 Terra expanded aggressively into the paid content business,
mainly in Spain, Brazil, and Chile, launching ventures with Disney and Spanish football
clubs Real Madrid and FC Barcelona. It also started several entertainment services,
including an online multiplayer gaming platform (Terra Games) and a digital music
service (Terra Música Premium) similar to Apple Computer's iTunes.
Part of the deal was also German media giant Bertelsmann, owner of a stake in Lycos
Europe. In exchange for keeping the control over Lycos Europe, Bertelsmann agreed to
spend US$1 billion worth in advertising at Terra Lycos through a five-year period.[10]
That spending was crucial for Terra to survive the times of the Internet crash, when
several Latin American-based Internet companies like Quepasa,[11] Starmedia[citation
needed]
or El Sitio[citation needed] lost cash up to the point of filing for bankruptcy or being
taken over by bigger companies.
In 2003 Bertelsmann executed an option to get itself out of the agreement, transferring
to Terra's parent company Telefónica the obligation to keep the ad spending. Soon after
that, Telefónica decided to get more control over Terra and launched an offer for shares
of Terra still floating on the stock market. Although it granted Telefónica control over
more than 70% of Terra's stock, the move was not successful enough to let Telefónica
take Terra out of the public, as was allegedly its objective.
In October 2004, following Telefónica's decision to re-focus their businesses, Terra sold
Lycos to South Korean Internet portal company Daum Communications for US$105
million. Kim Faura was Terra's last chairman. Joaquim Agut was the previous one, and
now he is chairman of Endemol.
Telefonica take-over
In February 2005, Telefónica announced its intention of taking full control of Terra by
giving Telefónica' shares in exchange for Terra's remaining shares in the stock market.
After this plan was approved by both Telefónica and Terra shareholders meetings,
Terra's shares were finally excluded from the market on July 15, 2005.
Terra Networks S.A. was then merged into Telefónica, S.A. and, therefore, disappeared
from a legal point of view.[12] A small portion of the former corporate headquarters
became "Terra Networks Asociadas, S.L.U." (a new company) and local Terra
operations (and assets) were transferred to local fixed-line Telefónica companies.
Terra.com
Terra was the largest Latin American online media company, ranked as the 31st most
popular Internet destination in the world. [citation needed] The website primarily provided
entertainment, news and sports to approximately 100 million monthly visitors, Terra
was named as one of the most innovative company in the music area by Fast Company
in 2011.[13]
It has offices in cities such as São Paulo and Porto Alegre (BRA). [citation needed]
References
1.
Terra Headquarter
"Invertia - El Diario Económico de EL ESPAÑOL". El Español.
Educaterra.com
"BBVA ESPAÑA". www.bbva.es. April 23, 2021.
"Flights, Hotels, Breaks and Holidays". Rumbo.
"ATREA s.r.o. - Air-handling equipment, heat recovery". www.atrea.com.
"Spanish Net IPO price raised - Nov. 12, 1999". money.cnn.com. Retrieved 2022-
09-03.
"Lycos in $12.5B deal - May 16, 2000". money.cnn.com. Retrieved 2022-09-03.
"Bob Davis steps down as Terra Lycos CEO". ZDNET. Retrieved 2022-09-03.
Hansell, Saul (2000-05-17). "Phone Giant Buys Lycos for $12.5 Billion". The New
York Times. ISSN 0362-4331. Retrieved 2022-09-03.
Roundup, A. WSJ com News (2000-12-28). "Quepasa.com Board Approves Plan to
Liquidate Web Company". Wall Street Journal. ISSN 0099-9660. Retrieved 2022-09-03.
"MERGER PLAN OF TELEFÓNICA, S.A. and TERRA" (PDF). Telefónica.
Retrieved 2022-09-03.
"Terra shuts down U.S., Spain and Latin America Spanish-language portals".
July 4, 2017.
External links
Media related to Terra (company) at Wikimedia Commons
Terra Brazil
terra Mexico
Terra Chile
Terra Colombia
Terra USA
v
t
e
Dot-com bubble
Categories:
Navigation menu
Not logged in
Talk
Contributions
Create account
Log in
Article
Talk
Read
Edit
View history
Search
Main page
Contents
Current events
Random article
About Wikipedia
Contact us
Donate
Contribute
Help
Learn to edit
Community portal
Recent changes
Upload file
Tools
Print/export
Download as PDF
Printable version
In other projects
Wikimedia Commons
Languages
ۆرک جهت
Español
Euskara
ف ار سی
Français
한국어
Italiano
Português
Edit links