NURUL FATIYAH IBRAHIM (7604122)CLB452-MEDIA LITERACY AND THE SCHOOL

May 31, 2011

To the administration board of Penang state Primary

Re: report on the implementation of media literacy into the current curriculum

Media education can be considered a revolutionary tool in the hands of health educators
who can help to navigate safely and consciously into this media-saturated world. Being in
control instead of being controlled: this is one of the basic goals of media education
processes in the third millennium, linking media education with health education goals
(Pellai, 2010 p1)

RATIONALE
Future students are born into the Information Age and they are exposed to various
types of media text even before they step into the school hoodenvironment. With this
trend, it is not wrong to assume that there is a demand on Media Literacy Education,
especially in primary schools. In relation to this issue, this rationale report aims at
convincing the administration board to introduce Media Literacy subject in school.

Media Literacy introduction lies not only onmeets the demands of current social
trends, but also the Malaysian Smart School Policy. This policy is drawn on in 1997
with an aim to prepare learners for the Information Age. This is made clear through
its definition: “The Malaysian Smart School is a learning institution that has been
systemically reinvented in terms of teaching-learning practices and school
management in order to prepare children for the Information Age” (The Malaysian
Smart School, 1997, p. 20). In fact, this policy outlines six characteristics of a smart
school which holistically reflect on every member of the community namely
administration, teacher, students and society. In addition, the Malaysian Smart
School is developed based on six key components which three of them: Teaching
and Learning, Technologies and Processes, are most suitable to be the foundation
Media Literacy subject.

The Malaysian Smart School Policy has a well-designed curriculum which shaped
the teaching and learning environment. In fact, this curriculum is related to Media
Literacy. In this curriculum, the integration of knowledge, skill, value and correct use
of language across curriculum is emphasised. As a point of contact, language is one
 NURUL FATIYAH IBRAHIM (7604122)CLB452-MEDIA LITERACY AND THE SCHOOL
May 31, 2011

of the media key concepts. It is manipulatively used to convey messages to different

targeted audiences. This suggests that both, the policy and subject share a similar
taught in term of correct language use. This will therefore benefit the students as
they are exposed to critical and creative thinking skills, values and most importantly,
the opportunity to improve language proficiency.

In addition, the curriculum also utilises technology in teaching and learning activities
to deliver input, examine its influence and teach related skills to the students.
Maximising the utilisation of technology is possible through Media Literacy teaching.
This is because; this subject is heavily dependent on technology. In media
education, technology refers to tools or materials used in producing meaning
(Stewart, 2011). Apart from the curriculum, technology is also one of the policy’s key
concepts. This adds the weigh to the relevance of media education in school. It is
evident in the policy’s teaching and learning materials feature. In this feature, media
is used to conduct lessons and it is divided into three categories namely printed, 3D
objects and audio/visual. The similarity in the aspect of technology clearly shows that
Media Literacy is relevant to The Malaysian Smart School Policy.

I think you need a bit more ref and theory and I would also put in a paragraph here
that states that the two learning episodes are to demonstrate the importance of
implementing media lessons within the curriculum

In conclusion, Media Literacy should be introduced in the school because this

subject prepares students with relevant and beneficial skills for the Information Age.
In fact, the subject is firmly grounded on The Malaysian Smart School Policy. This
shows that media literacy subject is relevant to the school community, especially
students.
 NURUL FATIYAH IBRAHIM (7604122)CLB452-MEDIA LITERACY AND THE SCHOOL
May 31, 2011

LESSON PLAN 1
Subject : Media Literacy
Duration : 50 minutes
Topic : Analysis of video clip.
Learning outcomes : By the end of this lesson, students should be able to:
1. Revise the concepts of media through the analysis of video clip.
2. Have sound understanding on the related key concepts.
3. Identify rooms for improvements of the video clip.
Essential Learning : “Media involves constructing meaning, considering intended audiences and intended purposes, by
modifying media languages and technologies to create representations.
1. Media techniques and practices, including editing and publishing, are used to create media texts.
2. Representations in media texts have specific purposes and are modified to maximise audience
impact.”
(Year 7 Essential Learning, 2007, p. 3)
STAGES CONTENTS TEACHING AND LEARNING ACTIVITIES REMARKS
Teacher Students
Orientating Teaching material:
(10 minutes) A video clip entitled
5 minutes Views a music video clip on a Asks students to watch Watch the video clip “Membaca Gaya
Rreading campaign’. the video carefully and attentively. Wawasan”
take note on the concept downloaded from
of language, http://www.youtube
representation and .com/watch?
audience. v=3lmBIIdzTVE.
5 minutes Discuss briefly on the concepts of Monitors the discussion. Actively involved in the
language, representation and audience discussion by giving
and how does they affect the message personal opinions on the
of the media text. video clip.
Enhancing Revision of the key concept and video Briefly revise the key Listen attentively and Teaching material:
(10 minutes) filming and editing topics. concepts and filming and take notes during the PowerPoint
editing techniques. lesson. presentation.
(See Appendix 1)
 NURUL FATIYAH IBRAHIM (7604122)CLB452-MEDIA LITERACY AND THE SCHOOL
May 31, 2011

Synthesising Group work activity. Divide the students into 4 Sit in group and discuss Teaching material:
(30 minutes) groups. the task. Teaching material:
15 minutes In groups, students are to identify Replay the video clip A video clip entitled
weaknesses and ways to improve in during the discussion. “Membaca Gaya
the media text according to the key Wawasan”
concepts and filming and editing downloaded from
techniques. http://www.youtube
 Group 1 – Language concept. .com/watch?
 Group 2 – Representation concept. v=3lmBIIdzTVE.
 Group 3 – Audience concept.
 Group 4 – Filming and editing
15 minutes techniques. Monitor the discussion. Give feedbacks on the
Presentation of ideas and whole class issues presented.
discussion.
 A representative of each group will
present on the issues.
 NURUL FATIYAH IBRAHIM (7604122)CLB452-MEDIA LITERACY AND THE SCHOOL
May 31, 2011

LESSON PLAN 2
Subject : Media Literacy
Duration : 50 minutes
Topic : Production of video clip.
Learning outcomes : By the end of this lesson, students should be able to:
1. Create storyboard for the video clip project.
2. Apply the concepts of media: language, representation and audience, in the video clip.
3. Apply the techniques of filming and editing in the video clip production.
Essential learning : “Media involves constructing meaning, considering intended audiences and intended purposes, by
modifying media languages and technologies to create representations.
1. Media techniques and practices, including editing and publishing, are used to create media texts.
2. Representations in media texts have specific purposes and are modified to maximise audience
impact.”
(Year 7 Essential Learning, 2007, p. 3)
STAGES CONTENTS TEACHING AND LEARNING ACTIVITIES REMARKS
Teacher Students
Initiating Teaching material:
(10 minutes) Empty storyboard
5 minutes Storyboard drawing. Distribute an empty Individually draw the grid.
storyboard grid to the storyboard on the grid (See Appendix 2)
students and ask them to provided.
create a storyboard of
their daily life or activities
they did before the media
class.
5 minutes Share the storyboard to the class. Volunteer themselves to
Ask for 3 volunteers to
share their storyboard to share their storyboard
the class. while the others listen
attentively to the
presentation.
Enhancing Introduction to storyboard technique. Explicitly explain on the Listen attentively and Teaching material:
(10 minutes) storyboard technique. take notes during the PowerPoint
 NURUL FATIYAH IBRAHIM (7604122)CLB452-MEDIA LITERACY AND THE SCHOOL
May 31, 2011

lesson. presentation.
(See Appendix 3)
Synthesising Group work activity. Divide the students into 4 Sit in group and discuss Teaching material:
(30 minutes) In groups, students are to produce a groups. the task. Empty storyboard
short video clip. Distribute empty grids and flip
 The short video clip must incorporate storyboard grids and flip cameras.
the media concepts and filming and cameras to each group.
editing techniques.

Presentation of the video clip will be

conducted on the following media
class.

Looking more manageable now…

 NURUL FATIYAH IBRAHIM (7604122)CLB452-MEDIA LITERACY AND THE SCHOOL
May 31, 2011

APPENDIX 1 (LESSON 1 POWERPOINT PRESENTATION SLIDES)

APPENDIX 2 (STORYBOARD GRIDS)
 NURUL FATIYAH IBRAHIM (7604122)CLB452-MEDIA LITERACY AND THE SCHOOL
May 31, 2011

APPENDIX 3 (LESSON 2 POWERPOINT PRESENTATION SLIDES)