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  • List of Persuasive Techniques

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    The document provides 24 techniques for effective persuasion: 1) using rhetorical questions, 2) hyperbole, 3) alliteration, 4) logical arguments, 5) logical connectives, 6) establishing authority or ethos, 7) appealing to emotions or pathos. It also recommends the use of 8) repetition at the end of sentences, 9) repetition at the beginning of sentences, 10) the second person, 11) repetition and patterns to build climax, 12) imperative verbs, 13) taking the audience into your confidence, 14) using the first person, 15) direct appeals to the audience, 16) flattery, 17) references to the past, 18) emphatic statements, 19) impressive sentence structure

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    The document provides 24 techniques for effective persuasion: 1) using rhetorical questions, 2) hyperbole, 3) alliteration, 4) logical arguments, 5) logical connectives, 6) establishing authority or ethos, 7) appealing to emotions or pathos. It also recommends the use of 8) repetition at the end of sentences, 9) repetition at the beginning of sentences, 10) the second person, 11) repetition and patterns to build climax, 12) imperative verbs, 13) taking the audience into your confidence, 14) using the first person, 15) direct appeals to the audience, 16) flattery, 17) references to the past, 18) emphatic statements, 19) impressive sentence structure

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    22 views1 page

    List of Persuasive Techniques

    Uploaded by

    joan
    The document provides 24 techniques for effective persuasion: 1) using rhetorical questions, 2) hyperbole, 3) alliteration, 4) logical arguments, 5) logical connectives, 6) establishing authority or ethos, 7) appealing to emotions or pathos. It also recommends the use of 8) repetition at the end of sentences, 9) repetition at the beginning of sentences, 10) the second person, 11) repetition and patterns to build climax, 12) imperative verbs, 13) taking the audience into your confidence, 14) using the first person, 15) direct appeals to the audience, 16) flattery, 17) references to the past, 18) emphatic statements, 19) impressive sentence structure

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    of 1

    How to Persuade

    1) Rhetorical questions (asking a question that doesn’t need an answer to


    make the reader / audience think)
    2) Hyperbole (Pronounced hy-per-boh-lee; being ridiculously over-the-top
    for effect)
    3) Alliteration
    4) Logos = Logical argument (e.g. “do this because X will happen if you do
    not.” Remember, logic is truth = 2+2=4)
    5) Logical connectives (therefore… because… thus…)
    6) Ethos = Authority e.g. “do this because I am King / The man / woman in
    charge”
    7) Pathos = Emotions e.g. “do this because the puppies and kitties will die
    if you don’t and the kiddies will cry…”
    8) Antistrophe = (repeated words at the end of sentence structures /
    clauses)
    9) Anaphora = (repeated words at the start of a sentence / clause)
    10) Use of second person to put people at ease (“You” “Your”)
    11) Repetition and patterning used to build a climax (see
    anaphora/antistrophe)
    12) Imperative verbs (Commands like “Never…” or “Believe…” or
    “Remember…”)
    13) Taking the audience into your confidence by making them feel equal to
    you.
    14) Use of first person “I” (assuming familiarity and making it personal)
    15) Direct appeal to the audience (often personal / use of pathos, no. 7)
    16) Flattery
    17) Reference to the past or other events to reinforce your point (often
    used with no. 24)
    18) Emphatic / forceful statements (often used with no.6 and potentially
    no. 7)
    19) Impressive sentence structure
    20) Short dramatic sentences
    21) Tripartite List (‘Rule of three’) = three points put together to RAM
    home an overall point
    22) Imagery (simile and metaphor, personification, word choice, the five
    senses, etc.)
    23) Humour to put people at ease.
    24) Anecdotes (little stories to reinforce a point)

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