In collaboration with

Bakatku.id

Group 4
Bootcamp Digital Marketing
1% x POSTMETRYC
A. Rizqy Anzala - Sharleen L. - Octaviana -
Visakha Vidyadevi W. - Asri Ariati

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TABLE OF CONTENTS

SERVICE AND
02 PRODUCTS
01 COMPANY PROFILE
BUSINESS
04 DEVELOPMENTS
03 USER PERSONA TARGET

05 DETAIL ACTIVITY
06 MARKETING STRATEGY

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01
COMPANY
PROFILE

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COMPANY PROFILE

Our Mission
A wonderful serenity has taken
possession of my entire soul,
like these sweet mornings

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COMPANY PROFILE
Branding
Professional, innovation, Creativity,
Modern, Affordable
Activity
Providing psychology service for an
individual or organization
Area Kegiatan
Malang city and districts

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Why do We Need to do This?

Increasing the access Discovering new potentials
Increasing the access for mid-low Find children's interests and
schools to get a good quality talents earlier so they can focus
psychological tests more on developing themselves.

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02
PRODUCT
SERVICE
BAKATKU.ID

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Lembaga

1 IQ Test Individual
2 Aptitude Test 1. IQ test
3 Major consultation 2. Personality Test

4 Personality Test 3. Aptitude Test

4. Professional Review
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Unique Selling Proposition

WEB- COMPLETE PSYCHOTEST

BASED PACKAGE RESULT

Easy to access Affordable price for Free 1 consultation

everyone

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03
USER PERSONA
BAKATKU.ID

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Demografi
High School Frustation
• Difficult to determine the right major for students.
Lokasi : Malang region
• Lack of tools or professional staff to carry out
SES : Public and Private School psychological assessments.
• Students’ motivation is decreasing.

Favorite Channel & Socmed

Email, Whatsapp

Goals Where the Product Come From?

- Want to help students to develop their skills Door to Door Selling
according to their interests and talents Proposals
Email
-Want to give the training and motivation to the Offline Presentation
students so they can learn well
Team Project - Digital Marketing Bootcamp Series 2
User Persona 2
Demografi Frustation
● Feeling unsure whether the current
Age ：20 – 28 tahun major or job suits him.
Location : Big Cities ● Feeling that students didn’t know about
SES : Mid-Low their strengths and weaknesses.
● Confuse in choosing their career path.
● Confuse in how to develop their skills
for personal and career path.
Goals
- Want to know his interests and talents Favorite Channel & Socmed
- Want to get a job that matches with talents and interests Instagram, Facebook, Twitter
- Want to be able to achieve a good career
- Develop Skills according to the strength and weaknesses
From Where?
Social Media
Mouth-to-mouth marketing
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USER JOURNEY

Instagram
No

No Yes
Situs
Start Email Question? Deal? Isi Form Finish
bakatku.id

Yes
Offline
Presentation

Watsapp

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BUSINESS
DEVELOPMENT
TARGET Expanding Partner
Expanding the target of schools that use the
services of Talentku.id.
BAKATKU.ID

Malang Region
Reach market: SMA in Malang and its surroundings.

Long Term Project

New product development such as psychological test
results dashboard that is easily accessible by clients.

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Key Result Indicator:

K Number of traffic website is
increasing xx % from 2021.
R Number of deals increased

I xx % from 2021.

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01
HISTORY OF COMPANY
Website account
bakatku.id.

SOURCES
OF THE 02 Official Instagram
account 04
Current
Client.
SERVICE
03
Psycholog team

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05

DETAIL ACTIVITY
BAKATKU.ID

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Activity 1:

Increasing User Engagement in website account of bakatku.id

• Actively send emails to PIC Schools Increasing SEO traffic in website bakatku.id

(especially private ones) in Malang and ○ Complete a description that doesn't exist yet.
surrounding areas by including site
links. ○ Complete the pictures needed

• Make a schedule of xx school ○ Create daily articles on the site.

presentations in a month.
○ Activate an Instagram account (directed to visit the
talentku.id site).
• Provide online seminars and training
to schools.

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Activity 2:

Increasing User Engagement in Official Instagram Account

• Actively post pictures that engage the desire Topics:
to find out your interests and talents.
• The importance of recognizing talent interests early
• Always direct readers to visit the talentku.id on.
site. • The danger is if you don't know your interests and
talents.
• Requires the Psychologist Team to re-share • How to recognize a job is suitable or not.
posts on their accounts regularly. • Testimonials

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06

KPI
BAKATKU.ID

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KPI Points
● Number of emails sent xx in a month. ● Number of Posts on Instagram xx in a week.
● Number of schools visited by xx in a month. ● Number of followers.
● Number of Seminars held xx in 3 months. ● Number of likes and comments.
● Be on number 1 in google search site in xx
months.

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Metrics
● The number of emails answered and deals Tools:
compared to those sent. ● Instagram Insight
● The number of schools that contacted again was ● Google Analytics
compared with the number of schools visited.
● The increased amount of site traffic from
Instagram compared to the number of
Instagram followers.
● The amount of increase in site traffic or increase
in Instagram followers after each seminar.

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Gallery

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Gallery

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THANK
YOU!

Team Project - Digital Marketing Bootcamp Series 2