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Active words from Consumer topics

1. Self-determination
2. Ease and convenience
3. Replenished
4. Feedback
5. Supply chain
6. Under capacity
7. Vendor
8. Assessment
9. Agenda
10. Electronic procurement
11. Order fulfillment
12. To incur
13. To facilitate
14. Tailored
15. Recognition
16. Consumer segment
17. Demographic data
18. Database marketing
19. Tremendous value
20. To fine-tune (value of offering)
21. Profoundly change
22. Far-reaching ways
23. To acknowledge
24. Descriptive
25. To employ (a method)
26. To transmit
27. Influential
28. A steep price
29. Leisure
30. Competitive
31. Discrepancy

Task 1. Fill in the gaps from the list of words above.

1. The project clearly requires .................. computer system.


2. Technology such as iPads and smartphones offer a shopper a feeling of freedom and ............
3. We ..................... heavy expenses to repair the poor work done by the builder.
4. The company has to ................... some pieces, but the majority of the work on the marketing
concept has been done.
5. Marketers ................ the „Guerrilla Marketing“ strategy in which a company uses surprise
and/or unconventional interactions in order to promote a product or service.
6. We need to ..................... our cookie supply.
7. There is some ................ between the two accounts.
8. The membership fees at the golf club are at a pretty........................
9. Most people only have a limited amount of ............................. time.
10. He tries to cut ................. costs 10% as digitalization requires less manual work.

Task 2. Match words from the list above with definitions.

1. Wanting very much to win or be more successful than other people.


2. Describing something, especially in a detailed, interesting way.
3. To accept, admit, or recognize something, or the truth or existence of something.
4. Very great in amount or level, or extremely good.
5. The ability or power to make decisions for yourself, especially the power of a nation to
decide how it will be governed.
6. To alter\change deeply or extremely.
7. Way\method of having a great influence on many people or things.
8. The system of people and things that are involved in getting a product from the place where
it is made to the person who buys it.
9. A kind\type of a person who buys goods or services for their own use.
10. Someone who is selling something.

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