PART I: KNOWLEDGE PART

SECTION I: MATCHING

INSTRUCTION: This assessment contains 5 matching type questions, each worth 2points. Match
the item in column “A” with the item in column “B” and write letter of the best match on the
space
A B
1________ A Person who undertakes economic A. Entrepreneurship
activity B. Intrapreneur
2________ is a person who plans, organizes, directs C. Entrepreneur
and controls the activities of an established business D D. Manager
3________ A Person who creates new things E E. Innovator
4________ An employee entrepreneur B F. Real manager
5________ A process of identifying opportunity and
turn in to longtime benefit using resource A
provided. Use only capital letters
SECTION II: MULTIPLE CHOICES
INSTRUCTION: This assessment contains 10 multiple choice questions, each worth 2 points.
Choose the best answer from the given alternatives & write the choice of the correct letter on the
space provided. Make sure that your answer is clearly marked. Use only capital letter.
1. Elements (steps in the implementation) of Entrepreneurship includes

A. Observing the environment/identifying gaps,

B. Identifying opportunities,
C. Gathering the necessary resources
D. All.
2. Employment creation, Local resource utilization Decentralization and diversification of business
etc… refers to
A. elements of Entrepreneurship C. function of entrepreneur
B. benefits of entrepreneurship D. All

3. Self-actualization /personal fulfillment, Feeling of freedom and independence etc.. are

A. elements of Entrepreneurship C. Rewards for Being an Entrepreneur

B. function of entrepreneur D. All
4. Which of the following is considered as a classification of entrepreneurs
 A. Personal achiever C. Real manager
B. Super-salesperson D. All
5. All _______________ is a person who plans, organizes, directs and controls the activities of an
established business
A. Manager C. Super-salesperson
B. Entrepreneur D. All

6. _________________ is considered to be any entity engaged in an economic activity, irrespective of

its legal form.

A. Enterprising C. An enterprise
B. Personal achiever D. All
7. Which one or more of the following is not an activity of entrepreneurship?
A. Identifying Opportunity D. All
B. Investing resources E. None
C. Earning Long Term Earning
8. _______________is the sum of your knowledge, including beliefs and thoughts about the world and
yourself in it.
A. Characteristic C. Opinion
B. mindset D. All
9. Which one of the marketing mix refers having the right product, in the right location, at the right
time to be purchased by consumers
A. Promotion C. Place
B. Price D. product
10. Which one of the following is marketing characteristics
A. It focus on sellers need
B. Product enjoys supreme importance
C. Converting product into cash
D. Customer enjoys supreme importance

PART II
1. List and explain the difference between Marketing and sales?
2. Discuss the Importance of marketing?
3. Briefly describe marketing mix?
4. Product is generally regarded as being the most important of the ‘Four Ps’. Why