CDIT 434

Internet Technology

Tutorial Chapter 6 – Social Media

Social media has taken the Internet by storm. There are 31.25 million Facebook
messages, 347,222 tweets, 17,361 LinkedIn profile views, 48,611 Instagram
pictures, and 300 hours of YouTube videos uploaded each minute.

The Internet is full of content that’s constantly being created or shared.

A. Discuss why do people love sharing on social media.

B. Sharing content on social media is fine, but do people really need to share
it on other platforms also?
Discuss whether sharing on multiple content platforms helps to make sure
they are reaching a wider audience and broadening their chances of
getting more likes, customers and revenue or not.
Is sharing on multiple platform is one of the technique in Search Engine
Optimisation (SEO)? (Previous Chapter)
 A) One Of the reason why people like to share something on social media is
too bring valuable and entertaining content to others. When something
are funny or interesting happen in real life they would like to capture ,
record or write it on social media to share their experience with the
others, so that they can change opinion with the others. Next, social
media is also a great platform to let users keep in touch with their friends
and families. Sharing helps us stay connected with our friends and
families but the content that we share has to be healthy. Also, some of the
users think that sharing their thought on social media would help them
release their stress . Nowadays not only adults that are working can be
related with stress, teenagers also can be a victim from stress . Every
one’s capacity to accept challenges are different, there are also some of
the teenagers could not afford it and be infected with disease that cause
by stess. Hence, social media is one of the good way to let people release
their emotion and the other will cheer them up. Lastly , attention seeking
will also be one of the reason that why people like to sharing on social
media. Some of the people like to seek attention for their business, their
life and so on. This may then results them resorting posting hight shock
value stuff such as gory pictures.

B) sharing on multiple content platforms can helps to make sure they are
reaching a wider audience and broadening their chances of getting more
likes, customers and revenue. This is because different platforms appel to
different demographich groups. Acoording to a research from the Pew
Reasearch Center and Hootsuite:

 Instagram: 18-24 year olds, 25-29 year olds

 Snapchat: 18-24 year olds

 Facebook: All ages
 YouTube: All ages
 LinkedIn: 30-61 year olds
 Women use more social platforms than men, with the exception of
YouTube, which has more male users.

So that we are allowed to make decision which platform we should focus on

based on who are our target audience. But sharing the same content on
every platform seems hard, because every platform have different features.
For example you are posting something with a long paragraph on Instagram
but when you post it on twitter, it does not allow you to write more than 280
characters and you end up sharing a content that has only a part of its
caption.The best way to stay engaged with your followers on social media is
to post regularly and consistently. But instead of repeating messages word-
for-word, you should be crafting new and unique messages for every
platform, every single time. So that your followers will be allowed to
understand every post you have posted on different platform and not get
confused.

Sharing on multiple platform is one of the technique in Search Engine

Optimisation. When Search Engine’s crawler crawl a web page, it picks up
on those commonly used words and uses them as keywords / content clues
to accurately rank the web page. So when user are searching something with
its keyword SEO will show all the link that related to the keyword that the
user type in from every platform.