CHAPTER 1 – INTRODUCTION AND BACKGROUND OF THE STUDY

A. Introduction
B. Name of the firm
C. Company Mission and Vision
D. Company Logo and Tagline
E. Location Map
F. Type of Business Organization
G. Definition of Terms
H. GANTT Chart

CHAPTER 2 – MARKET STUDY

I. Product Description – a full description of the product

II. Market description – a brief description of the market to include the following:
a. Population growth rate
b. Population per Barangay
c. Household Population
d. Population by gender
e. Population by age
III. Demand
Market Share
IV. Supply
a. Supply for past five years or any appropriate period broken down as to source, whether
imported or locally produced;

For imports, specify form in which goods are imported, price and brand for locally
produced goods, the companies producing them, their production capacities, brands and
market shares

b. Factors affecting trends in past and future supply

V. Price Study
VI. Comparative Table
VII. Marketing program

a. SWOT Analysis
b. Positioning Statement
c. Marketing Mix
CHAPTER 3 – TECHNICAL FEASIBILITY

A. Project (s)
1. Description of the product(s) including specification relating to their physical, mechanical and
chemical properties
2. Uses of the product(s)

B. Manufacturing process
1. Description of the process showing detailed flow charts indicating material and energy
requirements at each step and the normal duration of the process
2. Alternative processes considered and justification for adopting said process
3. Technological assistance used and contracts, if any

C. Part Size and Production Schedule

1. Rated annual and daily capacity per shift, operating days per year indicating factors used in
determining capacity
2. Expected production volume for the next five years considering start up and technical factors

D. Machinery and equipment

1. Machinery and equipment layout, indicating floor plan
2. Specification of the machinery and equipment required indicating rated capacities
3. List of machinery and equipment to be purchased and origin, whether local or imported
4. Quotations from suppliers, machinery guarantees, delivery rates, terms of payment, and other
arrangements
5. Comparative analysis of alternatives machinery and equipment in terms of cost, reliability,
performance and spare parts availability

E. Plant Location
1. Location map showing plan location
2. Desirability of location in terms of distance from the source of raw materials, markets and other
factors; comparative study of different locations indicating advantages and disadvantages

F. Plant Layout
1. Description of the plant layout, drawn to scale
2. Effect of layout on materials flow and treatment of materials handling and storage
3. Any provision for expansion

G. Building and Facilities

1. Types of buildings and costs of erection
2. Floor area involved
3. Other structures and their respective costs
4. Land improvement such as roads, drainage, etc., and their respective costs

H. Raw Materials
1. Description and specifications relating to their physical, mechanical and chemical properties
2. Alternative raw materials considered and factors used in selecting the raw materials
3. Material combinations if applicable
4. Current and prospective sources if raw materials
5. Current and prospective costs of raw materials; terms of payment and long-term contracts, if any
6. Availability, continuity of supply, and current prospective sources