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MOTIVATION

MSA
- Internal state or condition
- need, desire or want that
serves to activate
or energize
behavior
IMPORTANCE?
- Influences behavior
- help
attain
goals
 Everybody is motivated
- but we are not
motivated by the
SAME THINGS
 People could be
hiding their intentions
and may project
motivation onto others
 Motivation can
be CONSCIOUS &
UNCONSCIOUS
 Motivation can
be INTERNAL &
EXTERNAL
 Drives
 Arousal
 Incentive
Maslow’s
Hierarchy
of Needs
Biological
Food
Needs Water
Oxygen
Sleep / Rest
Sexual
Expression
Safety Needs
Security
Comfort
Tranquility
Freedom
(from Fear)
Belongingness
& Love Attachment
To Belong
Affection
Relationship
(family, friends)
Esteem Needs
Achievement
Status
Reputation
Confidence
Self- Worth
Respect
Cognitive Needs
Knowledge
Meaning
Understanding
Self- Awareness
Aesthetic Needs
Beauty
Fitness
Order
Balance
Self- Actualization

Fulfill One’s
Potential
Personal
Growth
Self- Fulfilment
Transcendence
Helping others
to Self Actualize
Spirituality
McClelland’s
Needs
Most Important
• Achievement
• Affiliation
• Power
Classification
of Motives
(1) Physiological
Thirst
Hunger
Sex Urges
Elimination
Sleep & Rest
Proper Body Temperature
(2) Psychological
Status
Affection
Affiliation
Dependency
Social Approval
Security & Safety
(3) Ego- Integrative
Recognition
Power Drive
Achievement
 Incentives motivate
learning
Affiliation and approval
are strong motivators
Many behaviors result
from a combination of
motives

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