INDIVIDUAL ASSIGNMENT 1

INTERNATIONAL BUSINESS STRATEGY

5 Forces Analysis of Oppo

Lecturer: BUI THUY DUONG

Full name: NGUYEN HOANG THUC

Student ID: HS163

Class: IB163096

Course: SSB301m

TABLE OF CONTENTS
INTRODUCTION.........................................................................................................................3
FIVE FORCES ANALYSIS.........................................................................................................5
1. Threat of entry: Low............................................................................................................5
2. Threat of Substitutes: High.................................................................................................6
3. Competitive Rivalry: Very High..........................................................................................6
4. Supplier Power: Normal......................................................................................................7
5. Buyer Power: High..............................................................................................................7
CONCLUSION..............................................................................................................................8
REFERENCES..............................................................................................................................9
 INTRODUCTION

OPPO is a global electronics and technology service provider. It delivers the latest and
the most delicate mobile electronic devices for their user. OPPO is here for those that expect
more from their smartphone than a run-of-the-mill experience.

OPPO is relentless in the pursuit of the latest technology and the highest standards of
hardware quality. OPPO is try to deliver the best experience to user as possible. The beautiful
products-inside and out, everything is considered just created for the user. From the tactile
qualities to the aesthetic aspects of each device – every angle, every color, every piece is
meticulously crafted product for their user.

(New oppo headquarters in Hang Chau, China )

From the start, OPPO’s products have pushed boundaries. Since its founding in 2004,
OPPO has consistently strived to deliver users this ideology across the globe. Having
successfully entered the mobile phone market in 2008. OPPO began looking at expansion into
international markets in 2010 and opened its first overseas business in April of 2010 in
Thailand. Today, OPPO is presenting in 21 markets worldwide (America, England, Japan,
France, Australia, Viet Nam ...)

Mission: To let our extraordinary users enjoy the beauty of technology.

Vision: To become a healthier and sustainable enterprise.