PURPOSIVE COMMUNICATION (Midterms)

Prof. Joan Kashmir Fajardo

MIDTERMS LESSON : 1 ● Acronyms

Varieties and Registers of Spoken and ● Incomplete Sentences
● Personal Opinions
Written Language
● Extra Punctuations (ex. Hi James!!!!!!!!)

REGISTER LANGUAGE REGISTERS

● The level of formality in language as 1) NEUTRAL
determined by the context. ● Informative statement
● Register is defined as the way a speaker ● Non-emotional topics and information
uses language differently in different ● Non-emotional topic
circumstances. ● e.g. reviews, articles, some letters/essays,
● Speaker changes the formality of his technical writing
communication based on audience,
topic, situation. 2) FROZEN
● Static Register
FORMAL LANGUAGE REGISTER ● Refers to historic language that remains
● Business Letters unchanged
● Some Essays ● e.g. The Bible, The Philippine
● Reports Constitution, Romeo and Juliet, Pledge,
● Official Speeches National Anthem
● Announcement
3) INTIMATE
Formal Register In WRITING ● Reserved for special occasions, usually
● Do not use contractions (use ‘does not’ between only two people and often in
instead of ‘doesn’t’) private
● Use third person ● Not for public information
● Avoid using slang, idioms, exaggerations ● e.g. (1) A joke between two college
● Avoid abbreviations and acronyms friends. (2) A word whispered in a lover’s
● Do not start sentences with words like ear.
and, so, but, also.
● Write in complete sentences. 4) CASUAL
● Register use when they are with friends,
INFORMAL LANGUAGE REGISTER acquaintances, co-worker, and family
● Personal Emails ● Uses of slang, contractions, and
● Phone Texts vernacular grammar
● Short Notes ● Group language
● Friendly Letters
● Diaries and Journals 5) CONSULTATIVE
● Used when speaking with someone who
Informal Register in WRITING has specialized knowledge
● Slang ● Tone is respectful (use of courtesy titles)
● Figurative Language ● Used when consulting an expert
● Symbols and Abbreviations
PURPOSIVE COMMUNICATION (Midterms)
Prof. Joan Kashmir Fajardo
● e.g. Local TV news broadcast, annual
physical examination
VARIETIES OF LANGUAGE
1) PIDGIN
● A new language which develops in
situations where speakers of different
languages need to communicate but do
not share a common language.
● Developed for business and trading.
● e.g. Suki ikaw bili akin ako bigay
diskawnt. (Suki, bumili ka na ng paninda
ko. Bibigyan kita ng diskawnt)
2) CREOLE
● When children start learning a pidgin as
their language and it becomes the mother
language of a community, it is called
creole.
● e.g. Chavacano Language
3) REGIONAL DIALECT
● A regional dialect is not a distinct
language but a variety of a language
spoken in a particular region/area of a
country. Some regional dialects have
been given traditional names which mark
them out as being significantly different
from standard varieties spoken in the
same place.
4) MINORITY DIALECT
● Sometimes members of a particular
minority ethnic group have their own
variety which they use as a marker of
identity, usually alongside a standard
variety. This is called a minority dialect.
MIDTERMS LESSON : 2
Evaluation of Texts in Multicultural
Contexts
LINGUISTIC
● The things that you can actually see that
do not necessarily need words to express
a thought.
Linguistic Landscape
● Is the displayed language in a particular
space (Carr, 2019)
● “Visibility and salience of language on
public and commercial signs in a given
territory or region”.
Some Examples of Linguistic Landscape:
● Billboards
● Regulations
● Street Names
● Graffiti
● Advertisements, flyers & written notice
● Signages
Top-Down Discourse/Approach
● It is an official sign
● It is made by authority
Examples: Regulatory Signs & Infrastructural
Signs,
Bottom-Up Discourse/Approach
● A personal request
● Produced by an individual
● It is not officially made
Examples: Commercial Signs & Transgressive
Signs
GEOSEMIOTICS
● The study of the social meaning of the
material placement of signs in the material
world.
Principles of Geosemiotics:
Indexicality
● Meaning was given to a sign by a place
the sign was put in.
Dialogicality
PURPOSIVE COMMUNICATION (Midterms)
Prof. Joan Kashmir Fajardo
● Signs have double meaning, and they
correspond with each other.

Selection
● One does not see all the signs.

Kinds of Signs:
● Regulatory Signs
● Infrastructural Signs
● Commercial Signs
● Transgressive Signs

ONLINE LANDSCAPES
Facebook, Twitter, Instagram, Youtube, etc..
Memes
● A term given to any posts, language or
photo that has an uptake to social, moral
or political ideas that most of the time
seems funny.