1.

1 OBJECTIVES OF STUDY

There have been some objectives set forward in doing this report so that it can be determined

what tasks have to be done. The objectives of the report are:

i) To familiarize with the Dure Technologies, its operation & activities, management

style & endeavor to realized the gap between the theoretical knowledge with the real

business world.

ii) Analyze the current performance appraisal format & compensation.

iii) Identifying inherent problems associated with the format.

iv) Propose changes mainly in the guidelines, format & management philosophy by

keeping relevance with other processes.

v) Employee Personnel practice.

vi) To learn to work in a professional environment & coping with the work pressure.

vii) Developing Employees practices.

1.2 SOURCES OF DATA

All the information incorporated in this report has been collected from primary sources as

well as secondary sources.

1.2.1 PRIMARY SOURCES

i) This type of data is collected hand to hand or face to face.

ii) Operational manager & other employees of the firm.

iii) Discussion sessions with senior officers as well.

1.2.2 SECONDARY SOURCES

i) Human Resource manual of Dure technologies.

ii) Website of Dure technologies.

iii) Job description for each employee of Dure Technologies, HR Division.

iv) Performance appraisal format.

v) Performance appraisal guideline provided by the Human Resources division.

1.3 Services

1.3.1 Democratization of Data

User in the age of true Digital Democracy - Promote equitable access to data & converge

global, intersectional knowledge.15+ public global portals & dashboards providing analysis

on more than 10’000 Open Datasets.15+ public global portals & dashboards providing

analysis on more than 10’000 Open Datasets. Collaborating with 50 high-burden cities

towards elimination of HIV.Working closely with 22 mayors, their administrations &

hundreds of communities in the cities

1.3.2 Responsive Social Sector

Improve service delivery of social sector through evidence-based program monitoring &

evaluation across all levels

i) Real-time Monitoring for programs

ii) Crisis Management / Emergency Response

1.3.3 Citizens-Centric Sector

Facilitate bottom-up data economy by empowering the citizens & program managers for

effective duplex communication’ Citizen Alerts/Crisis Response E.g.: Gender-based

violence, Stock outs, Treatment monitoring, Stigma & discrimination, Legal assistance

CHAPTER-2

ENVIRONMENT ANALYSIS
Environmental analysis is s strategic tool which identifies all the external and internal

elements which can affect the organisation’s performance. The analysis entails assessing the

level of threat or opportunity the factors might present. These evaluations are later translated

into the decisions- making process. The analysis helps align strategies with the firm’s

environment.

Environment analysis can be divided into two parts:-

i. Internal Environment

ii. External Environment

2.1SWOT ANALYSIS

The SWOT analysis consists of analyzing organizational strengths & weaknesses, & its

environmental opportunities & threat. It helps to identify a strategic niche that the

organization might exploit. SWOT analysis is needed for every organization to identify their

strength, weakness, opportunities & threats as well as every individual for their success. Here

the strength & weakness are generally related with internal environment of the organization

on the other hand opportunities & threats are generally related with external environment of

the organization. SWOT analysis of Dure Technologies Private Limited is as follows.

2.1.1 Strengths of Dure Technologies – Internal Strategic Factors

As one of the leading firms in its industry, Dure Technology has numerous strengths that help

it to thrive in the market place. These strengths not only help it to protect the market share in

existing markets but also help in penetrating new markets. Based on Fern Fort University

extensive research – some of the strengths of Dure Technologies are 

i) Successful track record of developing new products – product innovation.

ii) Highly skilled workforce through successful training & learning programs. Dure

Technologies is investing huge resources in training & development of its employees

resulting in a workforce that is not only highly skilled but also motivated to achieve

more.

iii) Automation of activities brought consistency of quality to Dure Technologies

products & has enabled the company to scale up & scale down based on the demand

conditions in the market.

iv) High level of customer satisfaction – the company with its dedicated customer

relationship management department has able to achieve a high level of customer

satisfaction among present customers & good brand equity among the potential

customers.

v) Strong distribution network – Over the years Dure Technologies has built a reliable

distribution network that can reach majority of its potential market.

vi) Superb Performance in New Markets – Dure Technologies has built expertise at

entering new markets & making success of them. The expansion has helped the

organization to build new revenue stream and diversify the economic cycle risk in the

markets it operates in.

2.1.2 Weakness of Dure Technologies – Internal Strategic Factors

Weaknesses is the areas where Dure Technologies can improve upon. Strategy is about

making choices & weaknesses are the areas where a company can improve using SWOT

analysis & build on its competitive advantage & strategic positioning.

i) Human Resource department was hesitant to provide information, because of

difficulty in accessing sensitive data and information.

ii) The secondary sources of data were not enough to complete the report.
iii) The term of the internship period is brief time whereas HR Division is a vast area,

after doing the regular office works from 9:00AM to 6:30 PM. It is difficult to go

through in depth within the short duration of time.

iv) Entrusted with private or restricted information.

v) Limited success outside core business – Even though Dure Technologies is one of the

leading organizations in its industry it has faced challenges in moving to other product

segments with its present culture.

vi) There are gaps in the product range provided by the company. This lack of choice can

give a new competitor a foothold in the market.

Days inventory is high compare to the competitors – making the company raise more capital
to invest in the channel. This can impact