Lottie Archer

Target Audience bibliography

Target Audience Bibliography

I am creating a short film. It will be a horror film for an 18+ Niche audience.
It will be based around the children’s song a teddy bears picnic.
I will need to research into the logistics of my target audience 18+ and sub-
target which is 18-25. Such as the typical length of films watched by this age
group, the genres, the storylines enjoyed. I want to do my research using a few
different sources which I will list below:

Subject of source Why I’m researching it Who

research
Classifications Greenwich, R.B. of (n.d.). Film
of films classification. [online]
www.royalgreenwich.gov.uk. Available
at:
https://www.royalgreenwich.gov.uk/info
/200299/alcohol_and_entertainment_lice
nces/793/film_classification [Accessed
21 Oct. 2022].
made/
wrote
it
When working with an 18+ audience it
is important to find why a film is
classified as 18+, and how to classify a
film so it is only received by the right
audience.

““ www.screenonline.org.uk. This source helped me to understand the

(n.d.). BFI Screenonline:
different classifications, what they mean
BBFC Classifications. [online]
Available at: and when the classification came into
http://www.screenonline.org.uk/film/i effect
d/592611/index.html.
““ Company Bumpers Wiki.
(n.d.). British Board of Film
To Understand who is in charge of
classifying films and why to see how
Classification (UK). [online]
Available at: https://company- they would classify my film
bumpers.fandom.com/wiki/British_Bo
ard_of_Film_Classification_(UK)
[Accessed 30 Oct. 2022].
Niche   prezi.com. (n.d.). The factors of To find out what considers a film niche,
Productions Mainstream,Niche and Independent film.
[online] Available at:
how do you make a film niche and what
https://prezi.com/gbm53dokecqw/the- appeals to a niche audience,
factors-of-mainstreamniche-and-
independent-film/ [Accessed 21 Oct. Who produces niche films and how are
2022]. they extended to the public

The Henley College