BUSINESS ECONOMICS

CLC – INTERNATIONAL ECONOMICS (3

Credits)
HELLO!
I am An H.K. Vo
I am here because I love to share Economics
knowledge.
You can find me at vohoangkiman.cs2@ftu.edu.vn
Or by appointment!

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 BUSINESS ECONOMICS

✘ Prerequisites:
✗ Microeconomics
✗ Macroeconomics
✘ Objectives: use of economic theories and
quantitative methods in order to
✗ Manage enterprises
✗ Facilitate decision-making process

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 REFERENCES
✘ Text books:
✗ Trefor Jones (2004). Business economics and
Managerial Decision Making
✘ Other books:
✗ Micheal Baye & Jeff Prince (2013). Managerial
economics & Business strategy. 8e. Mcgraw-Hill.
✗ Alan Griffiths & Stuart Wall (2011). Economics for
Business and Management. 3e. Pearson.

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 REFERENCES
Other sources:
✘ National Association For Business Economics
(e.g. NABE, CABE…)
https://nabe.com/nabe/NABE/Publications/Business_
Economics.aspx
✘ Journals of business economics (e.g.
http://www.joebm.com/ )

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 CLASSROOM ETIQUETTE
✘ Bring good questions. We are not mind
readers, please ask questions if you do not
understand.
✘ Please interact and concentrate

Hope that you will obtain valuable knowledge

from this course ^_^
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 RECAP
✘ Chapter 1: Overview of Business Economics
✘ Chapter 2: Customer analysis in business
✘ Chapter 3: Cost and production analysis in firms;
✘ Chapter 4: Industrial structure and business decision
✘ Chapter 5: Pricing, advertising and investment policies in
business
✘ Chapter 6: Strategic decision in business
✘ Chapter 7: Risk and Uncertainty in business decision
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 SCHEDULE
DAY CONTENT DAY CONTENT

1st day Chapter 1 9th day Chapter 5

2nd day Chapter 1 10th day Chapter 5

3rd day Chapter 2 11th day MID-TERM EXAM

(if applicable)
4th day Chapter 3 12th day Chapter 6

5th day Chapter 3 13th day Group

presentation
6th day Chapter 4 14th day Group
presentation
7th day Chapter 4 15th day Chapter 7 &
CONSODLATION

8 8th day Chapter 5

 TEACHING METHOD
✘ THE LECTURES (HANDOUTS) GIVEN TO STUDENTS

✘ SOCRATIC DIALOGUE

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 STUDYING METHOD
✘ DISCUSSION
✘ GROUP PRESENTATION
✘ SELF - STUDY

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 GRADING BREAKDOWN

MARK (%) FORM OF ASSESSMENT

ATTENDANCE ATTENDANCE CHECK

10%

MID – TERM TEST PAPER TEST + GROUP

30% PRESENTATION

FINAL EXAM WRITING TEST

60%

PLUS MARK

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 Figure 1.1. Characteristics of markets
J. Nellis and D. Parker, Principles of Business Economics. © Pearson Education Limited 2002.
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THANKS!
Any questions?

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