ODA BULTUM UNIVERSITY

DEPARTMENT OF MANAGEMENT
Post Graduate MBA Program
(Regular/Weekend) –Yr I/II – Sem-II/III

Course Code : MBA 509 Cr Hr /ECTS: 3/5

Course Title : Business Policy& Strategic Management (BPSM)
Course Information : Academic Year: I/II Semester: II/III
Instructor’s Name : Dr. A. SURESH KUMAR
___________________________________________________________________________
Course Objectives and Competencies to be acquired:
The objective of this course is to acquaint students with basic skill that help them to better
explain, understand, apply and implement the Business Policy and Strategic Management
Concepts and practices in the organizations.

Course Description:-
The major focus of the course is about “strategy” and how the applications of strategic
management, including analysis, formulation and execution are employed to lead an
organization to sustainable success. Central to the theme of this course is the ability for
students to recognize that an organization’s chances of survival and later, sustained growth
and success, lie in the ability to identify and understand those market forces that create
change and how each organization must adapt to survive.
As such, the course is structured around defining the characteristics of a sound strategic
management process. Through analysis of external market forces and internal organizational
challenges, students will begin to paint a picture of organizational effectiveness. Next, the
course will address the key elements in developing a strategy and how the opportunity of
“competitive advantages” becomes central to the firm’s existence. From there, the course will
delve into the issues, opportunity and challenges inherent when a firm attempts to implement
a strategy formulated.
Course Contents:

Unit – 1 INTRODUCTION TO BUSINESS POLICY & 6 Cr.

STRATEGIC MANAGEMENT(BPSM) Hrs.
1&2 Weeks
1.1 Introduction – Concepts in Business Policy & Strategic
Management
1.2 Strategic Management as a process
1.3 Developing a strategic vision, Mission, objectives, Policies
1.4 Factors that shape a company’s strategy
1.5 Concepts of core competence, crafting a strategy.

Unit- 2 ENVIRONMENTAL APPRAISAL

2.1 Introduction
2.2 External Environment (ETOP Analysis, Quest Analysis)
2.3 Internal Environment
2.4 Organizational Appraisal (SWOT Analysis)
2.5 Corporate Capability Factors(Porter’s Five Forces Model)

Unit- 3 9 Cr.
STRATEGY FORMULATION & ANALYSIS Hrs.
3,4&5 Weeks
3.1 Corporate Level Strategy alternatives(Strategy Formulation)
3.2 Michael Porter’s Value Chain
3.3 Competitive Advantage of firm
3.4 Types Of Strategies( Various Strategies)
3.5 Integrative Model of Strategic Alternatives

Unit – 4 6 Cr.
BUSINESS LEVEL STRATEGIC ALTERNATIVES Hrs.
4.1 Introduction 6&7 Weeks
4.2 Strategy and Competitive Advantage
4.3 Different Business level strategies
4.4 Entry/Exit Barriers
 4.5 Functional Strategies
 Production and Operations
 Research and development
 Marketing Management
 Human Resources
4.6 Matching Strategy Situation

Unit – 5 STRAGIC ANALYSIS AND CHOICE 3 Cr. Hrs.

5.1.Introduction 8th Week
5.2 Strategic analysis
5.3 SWOT Analysis, TOWS Matrix
5.4 BCG Matrix
5.5 Grand Strategy Matrix
5.5 Product Market Matrix
5.7 Formulating long term strategies

Unit – 6 STRATEGIC EVALUATION AND CONTROL 4 Cr. Hrs.

6.1 Introduction
6.2 Strategic Control
6.3 Operational Control
6.4 Control , Appraisal & Motivation System
6.5 Process of Strategic Control

Unit-7 STRATEGIC IMPLEMENTATION 3 Cr.Hrsc n

Topics Covered:

• STRATEGIC IMPLEMENTATION – Organizational Structure

• STRATEGIC IMPLEMENTATION – Behavioral Issues

• STRATEGIC IMPLEMENTATION – Functional Issues

CASE STUDY AND ANALYSIS

Course Expectation:

 Preparedness: You must come to class prepared by bringing with you the
appropriate materials like handouts, worksheets and exercises given, text
books and completed assignments. Complete the individual and group
assignments and other activities on time. You must plan your own learning
through reading various course related materials and chapters in books. You
are expected to work much individually to meet the requirement of the course.
You have to use your time for group work and home study effectively.
 Medium: Use only English, which is the medium of instruction, especially in
the class room.
 Participation: Make active participation during discussions (you must
participate in class). You are not participating if you are simply talking to a
friend, doing homework, daydreaming, or not doing what the rest of the class
is doing. If you are working in a group or with a partner, you must talk to your
group members or partner and be a part of the group. Always be ready and
willing to give constructive feedback to partners/group members and to listen
to their comments on your work.

Course Policy:

 Attendance: It is compulsory to come to class on time and every time. If you

are going to miss more than three classes during the term, you should not take
this course.
 Assignments: You must do your individual and group assignments and
submit on time. No late assignments will be accepted.
 Tests: You will have MID test almost every time. If you miss the class or are
late to class, you will miss the test. No makeup test will be given. You are
expected to observe the rules and the regulations of the university as well.
 Cheating: You must do your own work and do not copy and get answers from
someone else. When you are in class, please do not chew gum, eat something,
listen to recorders or CD players, or involve in acts that spoil the normal
teaching – learning process; switch off your cell phones before class and exam
sessions. Any attempt to use cell phones in exam sessions will be considered
an act of cheating and hence, dealt accordingly.

Continuous Assessment:

Activity Points

Individual Assignment 10
Presentation 10
Mid exam 20
Case Analysis/Gr Assignment 10
Final Examination 50
_____________
Total Marks 100
Reference:
− A A Thompson Jr., A J Strickland III, J E Gamble, Crafting & Executing Strategy – The
Quest for Competitive Advantage, Tata McGraw Hill, 4th ed., 2005.
− Ranjan Das, Crafting the Strategy: Concepts and Cases in Strategic Management, Tata
McGraw Hill, 2004.
− Henry, Mintzberg, Bruce, Ahlstrand and Joseph, Lampel (1998). Strategy Safari. 31Free
Press, New York.
− Gary, Hamel and Prahalad, C. K. (1999). Competing for the Future. HBS Press.
− Ed. C.A. Montgomery, M.E. Porter, Strategy – Seeking and Securing Competitive
Advantage, Harvard Business Review Publications, 1991.
Peter F. Drucker, managing in a Time of Great Change, Truman Talley B. Peter F.
Drucker, Managing in a Time of Great Change, Truman Talley Books / Plume
Penguin Group, 1998.