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Question 1
A.
2000-2004 27%
2004-2010 90%
2010-2015 50%
B. The three factors of the growth of two-wheeler market in India mentioned in the case
are as follows:
1. Younger demographic market
2. Capital and financial market doing well in India.
3. Growth in demand from rural India.
Question 2
Public Players – IOCL (Indian Oil Corporation Limited), Bharat Petroleum, Hindustan
Petroleum Corporation Limited.
B. Direct Distribution Channel – Forecourt (Petrol Pumps and Gasoline Stations) and
Franchise workshops.
Question 3
Based on the needs and consumer segments, Castrol was able to identify three consumer
segments in the market – Minimalists, Appreciators and Enthusiasts.
B. The advancements in the technology have led the changes in engine designs. The
design has made the oil pumps size smaller and has increased the time between oil
changes and routine maintenance.
Shift from 2 stroke to 4 stroke engines has impacted the consumer buying
behaviour and choice of the distribution channels.
4 stroke engine design with separate lubrication system for the engine cooling
impacted the change in the demand of the motorcycle oil from forecourts to
workshops (FW or NFWs).
Question 4
A.
C.
E. It is Higher for Franchised Workshops, Spare Part Outlets and Oil Shops.
Question 5
Question 6