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GE11 - EntrepreneurialMind - FINAL
GE11 - EntrepreneurialMind - FINAL
Disclaimer: This self-instructional learning manual is a draft version only; not for quotation
and not for commercial reproduction. This module contains topics obtained from various
sources and is intended only for the use of enrolled students at the University of Mindanao.
Revisions of this manual is expected and is progressively done. Contents and expressions
herein are solely belonging to the course coordinators and do not necessarily reflect of the
university.
Table of Contents
Page Number
Preliminaries Table of Contents 2
Course Policy 3
Chapter I
Unit Learning Outcome 7
For 1st Exam
Big Picture 7
Metalanguage 8
Essential Knowledge 9
Evolution of Entrepreneurship 9
Importance of Entrepreneurship 10
Common myths about Entrepreneurship 11
What/who is an entrepreneur? 14
How to become an entrepreneur? 16
Entrepreneurial Mind Process 17
Let’s Check 21
Let’s Analyze 22
Chapter II
Unit Learning Outcomes (ULOs) 24
For 2nd Exam
Essential Knowledge 24
Entrepreneurial Ecosystem 24
Characteristics of Entrepreneurial Ecosystem 25
Entrepreneurs’ Personal Characteristics 30
Entrepreneurs’ Social Network 32
Tools Used by Entrepreneurs 37
Philosophies of Successful Entrepreneurs 38
Let’s Analyze 41
Self-Help 42
Chapter III
Unit Learning Outcomes 48
For 3rd Exam
Essential Knowledge 48
History of Opportunity: How humans created value
49
and wealth
URL Links of Documentary Videos of Successful
51
Entrepreneur
Self-Help 55
Let’s Check 55
Let’s Analyze 56
Chapter IV
Unit Learning Outcomes 62
For FINALS
Essential Knowledge 62
Product Ideation 62
Components of Product Ideation 63
Product Ideation Activity Sample Format 66
Let’s Analyze 73
Spread your wings and find your niche. All the BEST and ENJOY!
Students with Special Needs Students with special needs shall communicate with the
course coordinator about the nature of his or her special
needs. Depending on the nature of the need, the course
coordinator, with the approval of the program
coordinator, may provide alternative assessment tasks
or extension of the deadline for submission of
assessment tasks. However, the alternative assessment
tasks should still be in the service of achieving the
desired course learning outcomes.
Module for GE 11: Entrepreneurial Mind Page | 6
FOR INSTRUCTIONAL USE ONLY. NOT for QUOTATION. NOT for REPRODUCTION
Prepared by: Reil S. Romero
Reviewed by: CBAE College Monitoring Committee
College of Business Administration Education
2nd Floor, SS Building
Bolton Street, Davao City
Telefax: (082)227-5456 Local 131
Unit Learning Outcomes (ULO): At the end of the unit you are expected to:
1. Discuss how the entrepreneurship evolve, including the myths, those who are
involved, and its importance to the society, economy and development.
2. Learn and know the qualities, characteristics and behaviors of successful
entrepreneurs and utilize it for the pursuit of higher learning and knowledge.
3. Comprehend the entrepreneurial process to participate in every available
opportunity in the market or in selected professions.
4. Adopt the characteristics, behavior, attitudes and mindset of an entrepreneur for
successful journey as a prospective entrepreneur.
Big Picture!
Are you that leader? Will you take the challenge of becoming that leader?
Metalanguage
In this section, the most essential terms relevant to the study of entrepreneurial mind and to
demonstrate ULOa are operationally defined to establish a common frame of refence as to how the texts
work in this career. You will encounter these terms as we go through the study of entrepreneurial mind.
Please refer to these definitions in case you will encounter difficulty in the in understanding
entrepreneurial concepts.
Entrepreneurship is a scholarly term which refers to any activity undertaking the risk of
utilizing the available opportunity and resources to start a new or revive an existing venture.
Hebert and Link (1988) define it as any activity which involved in the specialization of taking
responsibility for and making judgmental decisions that contribute change to a certain location,
the form and use of goods, resources or institution
Intrapreneurship is a product of modernization. As companies threatened with new
ideas and competition, they tend to look for a person who possess a skill of wielding this
challenge into something that can brought success. The activity of doing so is called
“intrapreneurship” and the person who can do that is called “intrapreneur” (Daykin, 2019).
Entrepreneur is a concept which refers to a person who “undertakes” (from French word
“entreprendre”) risk by utilizing every available opportunity and resources to start a new or
revive an existing venture. Entrepreneur also refers to a person who take responsibility in
creating a sound decision that would provide transformation in a certain kind such as profession,
ideas and opportunity (Hebert and Link, 1988).
Entrepreneurial Behavior refers to a set of behaviors “willingly” performed in seeking
new knowledge and innovative ideas that can change the status quo. This behavior is one of
the contributors to the principle of “only change is constant” (Kappel, 2016)
Entrepreneurial Process is a familiar concept for every aspiring entrepreneur. This
refers to a process or steps available for every entrepreneurs’ consumption in their search for
available opportunity that eventually led them in pursuit of new venture creation (University of
Pretoria, n.d.).
Social Entrepreneurship it is a growing field of entrepreneurship, thanks to the growing
study of impact evaluation of every new venture in the society, environment or economy. This
concept refers to the activity of undertaking the responsibility of creating societal driven ventures
or any business that provides inclusivity to a certain location or individuals (Martin and Osberg,
2007).
People are the individuals who will have an important impact on a venture, whether or
not, they are actual employees. The category includes founders and employees and as well as
mentors/advisors, investors, and suppliers. In some instances, even customers can be
considered as part of the team/organization.
Opportunity is an intended product or service for which customers will pay more than
cost the venture it provided. In economic terms, an opportunity is a positive net present value
project where the value of customer inflows exceeds the value of outflows to all resource
providers. To create and capture value, a company must have a differentiated product or service
and/or sustainable cost advantage. They must have benefits of scale including scale economies
Module for GE 11: Entrepreneurial Mind Page | 8
FOR INSTRUCTIONAL USE ONLY. NOT for QUOTATION. NOT for REPRODUCTION
Prepared by: Reil S. Romero
Reviewed by: CBAE College Monitoring Committee
College of Business Administration Education
2nd Floor, SS Building
Bolton Street, Davao City
Telefax: (082)227-5456 Local 131
and/or network effects. Also, they must build mechanisms to which competition is managed.
Context refers to the factors that influence the possible outcome of the opportunity but
generally it is an exogeneous factors which means outside of management’s control. This
includes, interest rates, regulations, macroeconomic activity, technology, and some industry
variables like competition.
Deals are the direct and indirect contractual relationships between ventures and
resource providers. Deals allocate cash and risk and therefore affect the value of ventures.
Example of these deals range from contract of employment to investment contracts.
Are the people of capable, experienced, and trustworthy? Is the opportunity attractive? Is the
context favorable? Are the deals legal, comprehensive and coherent? These are the great
questions we must answer as we go through with this learning experience. The real insight is
to understand the relationships of people, opportunity, context and deals.
Overview of Entrepreneurship
Outline:
1. Evolution and definition of Entrepreneurship
2. Importance of Entrepreneurship
3. Common myths about entrepreneurship
4. What/who is an entrepreneur?
5. How do entrepreneurs think?
6. How to become an Entrepreneur?
7. Entrepreneurial Mind Process
8. Entrepreneurial Ecosystem
9. Characteristics of Entrepreneurial Ecosystem
10. Intrapreneurship
11. Intrapreneur
12. tools
1. Evolution of Entrepreneurship
In the beginning of the human history, entrepreneurship is not as complex as what it is
now. This type of concept is within the silhouette of economics since the character of the
concept and its contributions are also discuss within the scope of economics. It was believed
that Richard Cantillon, a French economist during the 17th century give this term.
Entrepreneurship basically refers to any activity of undertaking risk (from the French word
Module for GE 11: Entrepreneurial Mind Page | 9
FOR INSTRUCTIONAL USE ONLY. NOT for QUOTATION. NOT for REPRODUCTION
Prepared by: Reil S. Romero
Reviewed by: CBAE College Monitoring Committee
College of Business Administration Education
2nd Floor, SS Building
Bolton Street, Davao City
Telefax: (082)227-5456 Local 131
entreprendre which means to undertake) in scanning every available opportunity and transform
it into a sustainable business venture (Pahuja & Sanjeev, 2015). As history progresses, the
term entrepreneurship becomes more and more complex and finally goes out into the silhouette
of economics and form its own profession. This scenario gives birth to numerous perspectives
of entrepreneurship and this concept becomes a single room for numerous perspectives. Other
experts formulated their own definition of entrepreneurship. Accordingly, entrepreneurship is
any ‘undertaking’ of adding value through time and effort. Also, entrepreneurship refers to any
‘undertaking’ of doing things that are not generally done. Finally, entrepreneurship refers to any
‘undertaking’ of a person with independent mind and thought that aims to create change and
innovation by taking every available risk and resources (Hayes, 2020).
From the definitions presented, it can be implied that there is no perfect definition for
entrepreneurship. Regardless of your profession, as long as you are willing to ‘undertake’ risk
to pursue an opportunity, it is not impossible for you to define your own definition of
entrepreneurship.
It provides employment for the people which stimulate demand, thereby also addressing
poverty and food hunger. It also provides taxes to be used for the projects and programs
necessary for development of the country. The development of Micro Small Medium
Enterprises (MSMEs) also create opportunity to people and adds up to the national income of
the country.
Entrepreneurship creates social change. As new products and services come into
being, society tends to break away from traditions. New and sophisticated products and
services replace the obsolete ones. The curiosity of entrepreneurs created the principle of “only
the word change is constant”. For example, a community without a water supply tends to
experience minor development but due to curiosity of one entrepreneur, he or she undertakes
the task of taking risk and build a sophisticated water pump machine which enables the water
to reach far flung community and further increase the availability of water, lifting people out of
from scarce water scenario.
Entrepreneurship creates community development. Entrepreneurship does not refer
to money or profit alone, it also aims to contribute community development by supporting
charities and other non-government organization (NGO) in their quest of spurring further
development to a certain region.
Entrepreneurship gives rise to sound government policies. As new and more
sophisticated things rising in the horizon, policymakers tend to regulate this activity to avoid any
unwanted activities such as unfair market practices, pervasive corruption, financial crisis and
even criminal activity. This further enrich the ideas of creating proactive policies to prevent
anticipated irregularities.
As the relationship between entrepreneurship and economic development continues to
grow, it is believed that more and more importance will rise from the horizon. Thus, without
entrepreneurial activities, the growth of the economy is unstable and uncertain.
3. Common Myths About Entrepreneurship (Patel, 2014; Stibbe, 2019; Berry, n.d.)
Reality is hard to accept. As this happens, myths come into existence as people tend to
create their own belief of something. In the concept of entrepreneurship, the current situation
of majority of entrepreneurs (rich, with sports cars and the like) gives rise to some myths. People
are overshadowed by the success of entrepreneurs without knowing their struggles and
sacrifices. In order for you not to be fooled, here are some myths that me and you also believe.
businesses when financial and economic indicators signal. However, entrepreneurs don’t quit
from their dreams or aspirations. These dreams and aspirations give fuel to their life.
Entrepreneurs know everything!
As majority says, nobody’s perfect. Entrepreneurship is all about trying, failing
then try again. No one is ahead, entrepreneurs believe that learning is a two-way process.
Entrepreneurs accept mistakes and solicit ideas for improvement. Entrepreneurs listen to
criticisms as these can lead into a more productive decision.
Entrepreneurs are the boss.
In this kind of activity, no one is a boss. Entrepreneurs need to make reports out
of the business transactions. Thinking this way will safeguard entrepreneurs from major
catastrophes. Yes, you are the in charge of your successful business, but you need to make
reports to establish historical transactions, decisions which lead to either success or flunk. In
this sense, you are not the boss, it’s the market transaction/opportunity that compels you.
Entrepreneurship is unstructured and chaotic
It is true that entrepreneurship is a complex activity, but it is not unstructured or
chaotic. Entrepreneurship is a system that needs coordination among the players in the markets
(consumers and producers). This myth basically makes potential entrepreneurs to be afraid of
entering into the activity. This is because they failed to understand the process, cannot handle
the pressure, the risks and challenges ahead. But once you think otherwise, becoming a
successful entrepreneur is not an impossible thing to you.
Entrepreneurship is all about money
In starting a business, money is one of the essential things to consider among
others, but to become an entrepreneur money is not everything. You can capitalize on your
skills (e.g. communication skills such writing and speaking), abilities (literary, dancing or
speaking) and technical knowledge. Without these essential skills and knowledge, money will
just come into your way and then disappear. If you cannot handle yourself and you believe into
this myth. Go away, entrepreneurship is not for you.
Entrepreneurship is fun!
Yes, it is fun, especially when you love what you are doing. It gives you opportunity
to achieve the dream and aspirations you set. It is also fun to bring new ideas for the
development of people. However, in some instance entrepreneurship is not that as easy. Other
entrepreneurs have experienced ups and downs and because of these challenges, sometimes
you can say that you do not belong in this profession. Entrepreneurship is just like a cycle, there
are good times and there are bad times. Bad times makes the entrepreneur stronger and bolder.
Finally, entrepreneurship is full of challenges that can make you think, is this the end? However,
if you believe that you can do it, then entrepreneurship is for you.
Entrepreneurship is all about risk taking and gambling
The future is uncertain; yes, that is true. Despite uncertainties, entrepreneurs tend
to calculate the risks before entering into a new venture or opportunity. Entrepreneurs will not
enter into a fight if they know that the odds are against them. Setting up calculated risk is an
essential skill for every entrepreneur as it guides them to come up with decisions that can lead
giant responsibility to make it in the right path. The future of the company (including your
employees and consumers who depend on your product offerings and salaries) lies within your
hands. Accountability is another challenging factor in entrepreneurship. An entrepreneur should
be always accountable for every action he or she made. Blame-game is not found in
entrepreneurship. An entrepreneur considers every possible outcome of his or her actions. If
something went wrong from that action, it is your accountability as well as responsibility to face
employees or consumers.
Becoming an entrepreneur does not happen overnight, it is a learning process which
performs numerous tasks that no one except yourself knows what the ending is. It is not a
simple thing that automatically comes out of the blue. By defining or knowing who you are, you
can already answer the question that bother everyone’s mind.
7. LEARNING
1. THE IDEA
AND
GROWING
2. THE
OPPORTUNITY
6. LAUNCH
3. CONDUCTING
MARKET
5. BUILDING
RESEARCH
COMPETENT
HUMAN 4. ANALYZE &
RESOURCE VERIFY
MARKET
RESEARCH
RESULTS
The start of every entrepreneurial venture is to have an “idea”. An idea meant to address
a lacuna or gap between products supplied and demanded by the players of market. The idea
may be a revolutionary or subtle one. When we say entrepreneurial idea, there is no perfect or
false idea. Every idea is acceptable provided that it addresses/helps a specific issue to resolve.
However, contextually, the idea being referred here is the set of specific activities that an
entrepreneur has in mind and that he would like to explore it to address particular transactions.
This idea may be new/novel or something that is existing already but adopted with a twist/
innovation. This idea will serve as a fuel to propel an entrepreneurial mind to critically think,
research and find ways on how to pursue it. Without an idea of specific activity to address
something, then there is nothing to pursue or start with. Ideas remain ideas if it were not to be
realistic. Ideas, if coupled with “opportunities” give entrepreneurs high probability of pursuing
it. In this context, opportunity refers to an intended product or service for which customers will
pay more than cost the venture it provided. In economic terms, an opportunity is a positive net
present value project where the value of customer inflows exceeds the value of outflows to all
resource providers. Opportunity can also mean the circumstances or environmental factors
which allows the entrepreneurs to pursue start-ups or ideas they have in mind (e.g. support
system, capital, labor, land, technology). Corollary to this, if there is no opportunity or if the
environment is unfavorable then the idea in mind will not yet be pursued.
In the above framework, the third step is the conduct of market research. Conducting
market research is deemed important as it tests hypotheses and determines the possible size
of your target customers. It gives entrepreneur an empirical basis whether the idea is worth
pursuing. Also, through this market research, certain assumptions can be established to
approximately determine the financial soundness of your proposed idea/ entrepreneurial
venture. In less words, it measures the demand and prospective financial indicators of your
prospective product/service to be offered. Also, by conducting market research, it will allow
entrepreneurs to know the willingness to pay which will allow you to determine the price of
product/service. Presently, the conduct of market research is now done using multimedia
platforms such as google, facebook, and among others.
Once the conduct of market research is done, you as an entrepreneur need to carefully
analyze and verify the data collected and draw conclusion/ decision whether your idea is
worthy of pursuing. Is the data telling you to pursue your ideas given the opportunities you
have? If yes, then it is great! If not, then look for other opportunity or place where your venture
will flourish. Note, when looking at the data, as an entrepreneur you should be “objective”. Being
objective means you are guided by facts, reasons and viability of your ideas, not just purely by
emotions and impulsive behavior.
The fifth part of the process is to build or have competent human resource which will
help you in successfully running the business. Competent human resource means the
resources are fit, able to produce the expected outputs, knowledgeable and experienced in
terms of what they are doing. To ensure the success of your venture, entrepreneurs need to
position and collaborate with people with industry experience helping them in each step of the
business way. In an ever-changing environment, flexible and competent human resource will
help you improvise, strategize in your ventures and as well as advise in your decisions.
Ensuring these critical elements are in position, you as an entrepreneur can now proceed
with launching of your business and expecting your model to work. It must be remembered that
in a business or any entrepreneurial venture, there are always risks involve and that you cannot
expect a 100% correct or flawless operation. There will always be room for error or
improvement. From these faulty decisions and mismanagement committed, learning and
growing will take place. You as an entrepreneur must set corrective mechanisms to ensure
regressing previous errors. Through learning and growing, an entrepreneur will be able correct
and achieve the goals set for his/her venture.
.
Let’s Check. Congratulations! You have just completed the first part of this module. By now
you realize the importance of becoming an entrepreneur especially during this pandemic crisis.
You will realize that the study and application of entrepreneurship no knows boundary but
transcends and cuts across areas of discipline! Let’s check what you have learned!
Let’s Analyze!
1. What are your current Strengths and Weaknesses? (at least five (5) each
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Are you a risk averse or risk lover? State Points that will prove your claim.
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