FY23Q1 Zscaler catch-up meeting 26-10-2022

Meeting started: 10/26/2022, 12:01:02 PM

Duration: 59 minutes
Participants: Christopher Achilles, Elina Budiarti, Mari Yoshikawa,
Muhammad Hanif, Nisa Vinasia, Patricia Tobin, Rui
Miyagawa

View original transcript to edit highlights, get access to screenshots and attached
recordings.

Highlights

00:28 Muhammad Hanif: Yeah, thank you for your updates on that much. Yeah.
Important to.
04:14 Muhammad Hanif: Yeah, if I mean that's how the issue we you know, to do it
but if it's required from, you know, from your global team to have the like manager and
the GDM container, then we can also maybe support on it.
09:22 Patricia Tobin: So yeah, maybe we can think about how we can position
display Mars, like awareness, who was a very targeted audience that I'll competitor the
competitive activity that's happening in our key accounts.
14:55 Patricia Tobin: Like next week early next week.
17:58 Elina Budiarti: And Yeah, we for the timeline, we are still currently creating it
and we will share to you as soon as possible or probably early next week. And yeah, I
think there is from the local media content syndication.
25:58 Christopher Achilles: Okay then. Okay and then for the link in Sponsor
campaign, after we conjrm this deck, we will be book and launch this campaign by
tomorrow. Is this jne, but she's here.
28:55 Rui Miyagawa: oh, I think it looks jne from my browser so I guess my it's ?ust
a, you know, due to the browser difference or the language set up.
29:24 Patricia Tobin: So Chris and next week's report you go through like the pacing
and the lean volume etc, rightQ
31:54 Rui Miyagawa: Mmm, if I got it. Yeah. But, you know, um, team, rightQ So now
we are at the very last week of October and then we are studying W2 next week, rightQ
43:04 Rui Miyagawa: 3ell, hopefully maybe we can be group sometimes next week.

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 57:41 Rui Miyagawa: No I think ultimately again people will be like more like a
keyword targeted and then we can do like competitor thing I believe.

Transcript

00:00 Christopher A.: oh,

00:01 Patricia T.: our Demand generation meet. So there's been some movement, I
mean as you know like Evenness left so really kind of stepping in for the time being And
Bianca is also moving into a new role. So yeah, really will be leaving like the regional
marketing for the time being
00:26 Christopher A.: Okay.
00:28 Muhammad H.: Yeah, thank you for your updates on that much. Yeah.
Important to.
00:32 Patricia T.: Okay, no worries.
00:34 Muhammad H.: Yeah.
00:34 Patricia T.: Km, Mario will be jve minutes late.
00:38 Muhammad H.: Okay. Yeah, I think the agenda for admitting today's, we are
going to discuss about, you know, the ongoing campaign that we have. And also, you
know, the latest report and also what's the outstanding items that we have. And after
that, you know, we will discuss about the W2 hours on campaign and also the data
protection. Okay. You know, for the planning, is there anything else, maybe Patricia that
you want to Also, discussing this.
01:04 Patricia T.: No, I think. Yeah, you covered it.
01:06 Muhammad H.: Yeah. Okay. Yeah, I think we can start with our updates. Maybe
?ust before we start by the shadow that, you know, we have a lot of people in 8pbc. So
?ust to avoid any confusion, maybe I will like introduce the theme for you. So basically
me, I'm the lead on the cell security team so we are. I'm in terms of the planning, you
know, for any new pro?ect for these killer I will be your May %0 and then once we have,
you know, the contract then my customer success team will, you know, execute the
campaign and communicate with you on the reporting and on the progress.
01:41 Muhammad H.: So right now we have people from these killer Christopher Elena
and Lisa at the Inferno according to us of any digital marketing campaign for each
other and eliminates for the local media. And he says, also part of the team, as well
as covering them.
01:57 Patricia T.: Okay, great.

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01:59 Muhammad H.: Yeah, that's right. Especially Okay. I think Grace, maybe you can
start with the updates on the our recreated. But for you, one always one.
02:07 Christopher A.: Okay.
02:09 Muhammad H.: Yeah.
02:19 Christopher A.: Okay. Okay, so the current status for the always on campaign.
The spending, even though we see here is %0J, but we are on track to jnish the spend
the budget by the end of this month. And then for the coin conversion, we've achieved
216 conversions so far. and regarding this, 3e the tagging for Yahoo and Google. 3e
have not. It's not fully implemented yet. Do you have any update from your siteQ But
you see regarding thatQ Because I see in the email thread.
03:01 Patricia T.: Mmm.
03:01 Christopher A.: Your team is currently working on it.
03:04 Patricia T.: Yeah, so I don't understand their latest email where I think it's from
Ragga, rightQ But you said, like, Oh, we don't have Like a gtm container and thank you
pages. Like there's new to me so I don't know. Do we need a gtm container for these
like School. And yeah.
03:30 Christopher A.: Hmm, regarding that. Do you know, honeyQ
03:34 Muhammad H.: Yes. So I think about the container, essentially there is option
is possible to use, you know, the gtm container but it's also to do it directly for us. If
maybe from you know from your global setting already use like gtm container and you
want to use that as well for the Fapan then that's we can do. But if you want to do that
like you know I want to ?ust directly that's also possible.
03:57 Muhammad H.: So like I think that's maybe our preference because you know
we don't need to like set Gtm container and Perfect.
04:05 Patricia T.: Also, your preference is to not have the tag manager. You ?ust want
the pixel on the pages itself.
04:14 Muhammad H.: Yeah, if I mean that's how the issue we you know, to do it but
if it's required from, you know, from your global team to have the like manager and the
GDM container, then we can also maybe support on it.
04:33 Patricia T.: Yeah. No, it's new to me. Mmm. Okay, I'll ?ust reply them and to let
them know.
04:41 Muhammad H.: Okay. Yeah.
04:43 Christopher A.: Okay. And also for the A/b testing name that was requested by
Mari last week, we've already added it to the Yahoo and Google Search campaigns and
we will show the report with you at the end of this campaign. And lastly, is for the secure

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hybrid, additional asset. I already send the efjcient to you through email for the search
and 4acebook campaigns. Maybe after this. Meeting, please, kindly check, your email
and then we are planning to launch this new asset. I latest more 4riday morning.
05:20 Patricia T.: Mmm. Okay, this was from the previous batch, rightQ
05:24 Christopher A.: Yeah.
05:26 Patricia T.: So it's like the Okay.
05:31 Christopher A.: Okay. Yeah. I think that's all the latest update for the always on
campaign. Do you have any question which is hereQ
05:39 Patricia T.: Yeah, I guess next for W2.
05:44 Muhammad H.: Yeah.
05:44 Patricia T.: Yeah. Are we gonna chat about thatQ Because I don't want this
campaign to
05:48 Muhammad H.: Yeah.
05:48 Patricia T.: like, I mean it's always on I don't want it to end on U1st. So how can
we assure that it will continue to run on jrst NovemberQ
05:57 Muhammad H.: Okay, so but I think maybe we can discuss that quickly. Let me
set my screen may be good.
06:04 Christopher A.: Okay, I'll stop sharing.
06:05 Muhammad H.: So, here is our plan for the W2. campaign, let me So as we
discussed on last week, you know we are planning to continue using Google Search for
the always fun with duration and also for the top tech keywords. And for Yahoo search
Actually we are allocate the budget for the Legion to Google but and you think the Yahoo
only for the top 10Q So for Google and Yahoo, we are going to use, you know, the same
setting and we are able to, you know, ?ust resume the campaign directly by the jrst of
November and regarding the other campaign that we have is on 4acebook on the social
media campaign.
06:49 Muhammad H.: So, we also, I need to continue using the 4acebook campaign
and we actually want to expand the placement, so instead of them as well, because
we know this, that we have some audience volume on Instagram. So this is something
that we also want to expand, but if we extend that, it will, thanks a lot of time to set up
Instagram, but if ?ust in case, you know, it takes time, we will start with 4acebook jrst.
You know, so continue.
07:10 Muhammad H.: The Instagram later. And the additionally, we also noticed that
from our, you know, current campaign, like with the Bianca and ambulance budget. The
limiting campaign is a performing well, because even if we set the ob?ective to trafjc,

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we actually received confession based on the report that you said it has. So, we are
also planning to add link in as well for you too. as you know, as one of the additional
like platform,
07:43 Patricia T.: Okay.
07:45 Muhammad H.: In terms of the assets we have. Yeah, I think we will maybe
provide it with you separately. So we identify, you know, assets, that is performing well
and which one that we need to replace in W2. So, the green one, specijcally, the one
that is performing well. So if you can see the CPA is quite good, like 2z tpl, you know,
after the see if you are.
08:06 Muhammad H.: So I think this one is half of a very high if you are 9J. So, we
want to continue using this this asset in W2. And the red one here is the one that we
identify is not performing well. So even if we receive a lot of trafjc but actually it's no
one is converting. So things like, You know, they're survey is kind of asset. So we want
to replace this asset in YouTube.
08:30 Muhammad H.: The one
08:30 Patricia T.: Oh, great. Okay.
08:31 Muhammad H.: then you send this to you and then you can, you know, that's you
know which I said that you want to replace this with
08:37 Patricia T.: Sure. Yeah, I'll take a look.
08:38 Muhammad H.: Yeah.
08:39 Patricia T.: I see. Also, one thing I was hoping to jnd your plans for display
because I think as we mentioned we have a lot of new display assets next quarter
08:49 Muhammad H.: Right.
08:50 Patricia T.: with 120. So maybe Data protection, launch rents. And then from
there, we can include display in our always on
09:02 Muhammad H.: I see.
09:03 Patricia T.: Yeah. 3hat do you thinkQ
09:04 Muhammad H.: But yeah, for the display campaign like a khichuan from the
ob?ective, are they still going to focus on lateQ Or is it going to be more like, like
awareness for the display always onQ
09:16 Patricia T.: Yes, too. I would say the primary still leads but I know it's been very
difjcult
09:20 Muhammad H.: Yeah.

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09:20 Patricia T.: to drive leads from display.
09:22 Muhammad H.: I see.
09:22 Patricia T.: So yeah, maybe we can think about how we can position display
Mars, like awareness, who was a very targeted audience that I'll competitor the
competitive activity that's happening in our key accounts.
09:37 Muhammad H.: Yep.
09:38 Patricia T.: or as you know, maybe as a wider air cover where we can kind of lead
them down into social and search
09:45 Muhammad H.: I see, I think.
09:45 Patricia T.: Yeah. Yeah.
09:46 Muhammad H.: Ksually, we also will check the remarketing volume. If, you know,
we have a lot of enough like, you know, volume I think we will consider using like
remarketing on the play, you knowQ 4or the region. That's another option.
09:59 Patricia T.: Yes.
10:02 Mari Y.: Km, at the moment in this play.
10:02 Muhammad H.: Yeah and regarding the new asset in W2, but to say, do you want
to replace all Hey, I'm sorry.
10:10 Mari Y.: Km, do you hear meQ
10:11 Muhammad H.: Yes, thank you.
10:13 Mari Y.: Oh, sorry for being late for display at the moment on, do they use target
account listQ Or ?ust demographic and interest segmentation.
10:24 Muhammad H.: Yeah. So Married for Display with Gdn. It is not possible to
use target account list. So right now we are only using the demographic and attribute
targeting with interest and also with placement.
10:37 Mari Y.: Okay, okay.
10:37 Muhammad H.: Yeah, only thing we can do with this place with local local DSP,
and that's something that the data
10:43 Patricia T.: Mmm.
10:46 Muhammad H.: protection campaign jrst. Maybe if, you know, if the
performance is good from the data protection, we can consider adding that into our
3estern game and as well for this way.
10:53 Patricia T.: Yeah, let's do that.

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10:55 Mari Y.: Is it possible to know the performance only for target account listQ I
mean, only for accounts in target account list not only for all of them.
11:10 Muhammad H.: Kh, yes.
11:10 Mari Y.: because I want to see that difference between how different The
performance with target account list and other than that.
11:23 Muhammad H.: Right. Yeah, I think we can split currently, you know, we have
keywords and target account list. So I think if, you know, if you want to maybe See the
difference, we can split the idea to different campaign, Maybe one campaign is for the
target accounting only. And then the second using the keywords targeting that you guys
are. Yeah.
11:43 Mari Y.: Yeah, it's great. Thank you.
11:43 Muhammad H.: Okay, yeah, we'll do that. Okay, so I think that's for display. Yeah,
I think we, we can like, potentially, maybe I have some budget for display on. And then,
you know, once we maybe see the performance from the protection, we can add that
as well. And I think in the meantime, we also will focus on the GD and remarketing for
display last update on the media plan. Okay.
12:11 Mari Y.: The marking remarketing is like food.
12:15 Muhammad H.: Yeah.
12:15 Mari Y.: the visited our site, or
12:18 Muhammad H.: Particularly everyone who visited your website from our W1
campaign. So, I think we expect that most of them are not confronting it. So we will
remark at them using this way into
12:31 Mari Y.: Okay, thank you.
12:32 Muhammad H.: Yeah.
12:33 Mari Y.: Got it.
12:35 Muhammad H.: And regarding the new asset for W2 I think you have some you
like really branding right with one true -ero campaign. Is this going to be applicable for
all campaignQ
12:48 Patricia T.: No, I mean, not all of our assets.
12:51 Muhammad H.: Like,
12:52 Patricia T.: I'll send you the landing page as well, to correspond to the new.
12:54 Muhammad H.: I, Mmm.

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12:57 Patricia T.: Creatives. But I think I'm not sure I'm assuming eventually all of our
assets will get rebranded to 1U0 but right now I
13:07 Muhammad H.: I say.
13:07 Patricia T.: think it's a gradual rollout of like certain landing pages. Yeah.
13:13 Muhammad H.: Okay. Yeah, I think if we will set this list with you, you know,
for example, if we need to replace one of the asset that we are going to continue in
YouTube. Yeah, please. 8indly maybe make a notes on that so that we can update. Okay,
yeah, I think that's for the W2 campaign and additionally, I want to check also about the
PO about Russia for the future campaign.
13:40 Muhammad H.: I think we have not received the PO yet.
13:44 Patricia T.: Yeah, cu- I needed the media plan
13:45 Muhammad H.: Like could you conjrm, you know,
13:46 Patricia T.: jrst to raise the PO.
13:47 Muhammad H.: Okay.
13:48 Patricia T.: Yeah, I need the plan and also the
13:48 Muhammad H.: Yeah.
13:48 Patricia T.: SO3.
13:51 Muhammad H.: Okay, let us see today like yeah so 3
13:53 Patricia T.: Yeah.
13:54 Muhammad H.: and the plan and hopefully we can get that. I see, but it's not.
13:59 Patricia T.: Yeah. Okay. Thank you. Through -ero copy.
14:07 Muhammad H.: Sorry, can you repeat that againQ I think
14:10 Patricia T.: You have any update on the translation for the one true -eroQ Copy.
14:16 Muhammad H.: Yeah, so I ?ust checked with the theme on that. Yeah, I think
initially I think there was a like Miss Communication I think seems like my team was
waiting for like, you know, the the PO before they start working on the 1U0. Translation
and already ask them that, You know, I think less let's do
14:32 Patricia T.: Mmm.
14:34 Muhammad H.: that in in parallel, while waiting for the while waiting for the view.
And then for this one, I think we expect to jnish that by I think I need to check with
them again, but yeah, we are playing for that in parallel by waiting for the jeld.

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14:51 Patricia T.: Okay, no worries. Then can we get maybe like a jrst cutQ
14:55 Muhammad H.: Hmm.
14:55 Patricia T.: Like next week early next week.
14:57 Muhammad H.: Yes, that's possible.
15:00 Patricia T.: Thanks.
15:04 Muhammad H.: okay, any other question about the kids are getting
15:10 Rui M.: He bought the one you. Km the 8iki bc ?ust went through. This is Steve
from your budget,
15:14 Muhammad H.: Yeah.
15:16 Rui M.: rightQ
15:17 Patricia T.: Correct. Correct. Yeah. Okay, I think no questions for now. Yeah, I ?ust
send those ducks over and I'll review them and let you know if any further questions.
15:35 Muhammad H.: Okay, got it.
15:36 Patricia T.: Yeah.
15:37 Muhammad H.: Okay, I think for the next, do you want to discuss on the data
protection campusQ Or do you want to discuss about the W1 like content indication
campaignQ Yes.
15:52 Patricia T.: um, yeah, we we can do the data protection one last Yeah.
15:59 Muhammad H.: Okay, maybe we will discuss about the But the Contentijcation
campaign and also about the 4acebook Twitter, handling in campaign, from 4 wins Nbns
government, budget Elena. Could you kindly said the updates for contents indication
campaign with Mari and Rory.
16:20 Elina B.: Yeah. Okay. Thank you miss any okay. Hello everyone. Hello. Marissa
and hello Patricia. And hello Rosa. I would like to give like the updates for the As local
media media contents indication, as we know that we have jve, local media's for this
campaign. There are it Media, Nikki VP Impress Gina and Business class it Currently
we are still in preparation stage and we have like several endings items where this girl,
only to check and approve such as the jrst draft that created by the media.
16:59 Elina B.: 3e are informing the details about this items in Fapanese by
17:03 Muhammad H.:
17:06 Elina B.: Oh, I'm sorry. Yeah. Okay. Like you see in my screen, there are like it
media. Nikki VP Impression app and business was itQ And the notes are most likely like
the pending items that this color need to check. And, and approve, jrst suggest for the

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height media, like, we already send the jrst draft to revise version of the Cyber Threat
survey. And yeah, we still need the review from the scalar team and most like most of
the communications are in Fapanese handled by our Fapan CS.
17:58 Elina B.: And Yeah, we for the timeline, we are still currently creating it and
we will share to you as soon as possible or probably early next week. And yeah, I think
there is from the local media content syndication.
18:17 Elina B.: Maybe if you have other Station, you can. Yeah you can ?ust mention it
to me.
18:28 Rui M.: Hey Madison. Are you aware of all the action itemsQ 4or the contents in.
18:42 Elina B.: 4or the cyber, we need to additional six, white pepper assets, and it will
review the graph of the cybertron. A
19:00 Rui M.: Km, can you guys give us a little little momentQ I'll speak to her in
Fapanese.
19:06 Muhammad H.: Okay.
19:06 Elina B.: Yeah.
19:08 Rui M.: Money. I'm not this.
19:14 Patricia T.: Yeah, I think she's a mute.
19:18 Mari Y.: That I
19:19 Rui M.: No.
19:23 Mari Y.: 8ill you must.
19:25 Rui M.: Mmm.
19:25 Mari Y.: TheyQ Call baby big. Good.
19:38 Rui M.: it's
19:43 Mari Y.: In Buddhism. Accordingly.
19:50 Rui M.: when I know.
19:52 Mari Y.: Ah, I didn't show that yoga saying, the kin I got here. She sent cluster
of.
20:08 Rui M.: Scream my channel, subscribe.
20:19 Mari Y.: Mmm. Mmm.
20:29 Rui M.:

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 20:31 Mari Y.: ITunes, so cold. Everything to Bianca. Not. Okay. This or no. Oh, I said
to do see Mucho to cut the younasio. I know he stay tuned yesterday,
20:44 Rui M.: oh,
20:44 Mari Y.: although you hear me, you got the universe, the whole way, you know,_
Risanto.
20:52 Rui M.: I said, Oh okay, no more but it's not
20:53 Mari Y.: Hmm.
20:55 Rui M.: talking each other to catch up a state he made of Medina.
21:03 Mari Y.: so, the whole Econom
21:04 Rui M.: Okay. Yeah, but don't care. Fust
21:13 Mari Y.: oh,
21:15 Rui M.: So, they did not that I
21:19 Mari Y.: ?ust so good to commit your thing that I don't, you.
21:24 Rui M.: Mean.
21:27 Mari Y.: Mmm. yeah, you know, it's got they do not skytechnai to God so you
know all about
21:39 Rui M.: hook on it, you
21:40 Mari Y.: It was one thing if I 90 media day.
21:43 Rui M.: sure.
21:45 Mari Y.: Evening.
21:45 Rui M.: Like that.
21:45 Mari Y.: Oh, Yes, I'm not going today. Each other stay Nanga go and get ready.
Okay.
21:55 Rui M.: Okay.
21:55 Mari Y.: Hi. Hi. Okay.
21:57 Rui M.: Oh, good.
21:57 Mari Y.: Hi.
21:57 Rui M.: Oh good kpbc, team. Thank you. All clear.
22:01 Elina B.: Yeah, yeah, thank you so much.

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22:03 Muhammad H.: Okay.
22:09 Mari Y.: So I have a few things to do maybe within today. So I will let you know,

22:18 Muhammad H.: Okay, yeah, thank you very much on that if you have any question
or if our help. Yeah, this kindly, yeah, it's out to us and we can support you.

22:26 Mari Y.: Okay, thank you.

22:28 Muhammad H.: Okay, I think the the next update is for the 4acebook, Twitter
handling in campaign. Maybe Chris, can you give quick updates on usQ

22:36 Christopher A.: Okay. Okay. Can everyone see my screenQ

22:44 Nisa V.: Yep.

22:45 Muhammad H.: Oh yes.

22:45 Christopher A.: Okay, so the Golden starts for this campaign. 4or 4acebook ENT,
we have gained three leads so far That that's all for the lead stats. 3e have gained this
week for the weekly campaign. I mean the weekly report I'm going to make it like the
always on campaign and share with Sea Skeleton. By the end of this week. and then,
for the link in, Ents sponsored campaign. 3e noticed that there's a tech ID this morning
and thanks to Patricia Conjrmation, but we still need to conjrm that.

23:29 Christopher A.: This is the correct that ID before we can be booked the campaign
and launch the campaign as the 8PI. And then, yeah.

23:37 Patricia T.: 3ait, what's the correct ID is this oneQ Double three nine, six two.

23:42 Christopher A.: Yeah, three nine, six two.

23:43 Patricia T.: Okay.

23:44 Christopher A.: Maybe can you check quicklyQ

23:47 Patricia T.: Sure. Yeah, I'll check now

23:49 Christopher A.: Okay.

24:11 Patricia T.: Mmm. How do I check the tech IDQ I ?ust shared it. I ?ust know. I
shared it with The 8kvc Team. The 8kvc ed account.

24:25 Christopher A.: Hanif, do you know how to do thatQ

24:28 Muhammad H.: Yeah, I think. 4or that one. Yeah, if Patricia said the tax directly
to us then that should be the the correct one. Maybe we can check with the theme to
projt will be, you know, the the guidance on

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24:42 Patricia T.: and maybe also double check the naming as well, because
sometimes we named it, like, You know, when you create a conversion, you need to
add a name of
24:55 Muhammad H.: Right.

24:55 Patricia T.: each landing page. It could be that well,

25:00 Christopher A.: Okay, I will check with the team again after this meeting. And
then for the link in and Twitter campaigns, we have one asset that is being passed
because it is in English. And the asset is unrelated to the landing page. I already shared
this with you in in the slack and the latest update from you was the Your 3eb Dev team
is still on holiday yesterday. Do you have any updates regarding this pictureQ

25:31 Patricia T.: I need to follow up with them. Yeah, I raised it to vicas of I'll try again.
Yeah.

25:38 Christopher A.: Okay. and then, 4or Twitter. Taking also, we still need to text to
be implemented. Maybe I'll follow up again with you. After this meeting regarding the
tweet attacking

25:51 Patricia T.: Yeah, I raised this with the 3eb him. I haven't heard back.

25:56 Christopher A.: oh,

25:57 Patricia T.: Yeah.

25:58 Christopher A.: Okay then. Okay and then for the link in Sponsor campaign,
after we conjrm this deck, we will be book and launch this campaign by tomorrow. Is
this jne, but she's here.

26:10 Patricia T.: Yeah, I thought already live. No, there's not.

26:14 Christopher A.: It's already life but it's what the 8PI is still trafjc. So we need to
rebook this campaign and launch it with leads 8PI.

26:21 Patricia T.: Oh, okay, yeah, let's do that.

26:24 Christopher A.: Okay, and that's all for the Twitter link and then 4acebook
campaign. Lastly, we move to the 4acebook follow again, been so far. 3e've achieved
%1 followers out of 7U1, followers. And we've spent zU7 KS dollar. But the coincidence
status is both the performance and the spending are on the pacing, but we will try to
make an improvement plan ASAP this week to be able to improve the base.

26:57 Mari Y.: If okay.

26:59 Christopher A.: Okay, I think that's all for my side. I have any questions.

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 27:06 Mari Y.: This is very, very different topic. But in Landing page, maybe you can
really show one of the landing patient link.
27:16 Christopher A.: for example, this one
27:17 Mari Y.: Okay, yeah, this is jne but sometimes the the form has address jeld and
then if you jnd it, please let me know. Because if we have address area and the form
completion rate will be you'll get lower. So if you jnd one,
27:40 Christopher A.: Okay.
27:40 Muhammad H.: Yeah. Okay, you make sure to check and this video.
27:44 Mari Y.: Oh, okay. You don't have to jnd it.
27:45 Rui M.: Is this exampleQ is this the actual landing page that you guys are using
27:52 Christopher A.: Oh yes, this is the English one. This is the Fapanese.
27:56 Rui M.: oh,
27:56 Christopher A.: I translated it with the
27:58 Muhammad H.: Yeah.
27:59 Christopher A.: Yeah, this is the original one.
28:02 Rui M.: okay, but this is created by our team, rightQ
28:06 Christopher A.: Yeah.
28:06 Patricia T.: Yeah.
28:08 Rui M.: Okay.
28:08 Patricia T.: Correct.
28:09 Rui M.: I think um maritime we need to do something with the with the font. It
looks like really like oh costume
28:18 Mari Y.: Hmm.
28:19 Rui M.: it.
28:20 Mari Y.: No go acid. Yeah. Is it because of Christ's screen or language settingQ
28:27 Rui M.: Oh, is thatQ
28:29 Mari Y.: A Chinese, I'm not sure about Chinese character. Looks Fapanese. 8an?i
looks really strange.
28:37 Muhammad H.: Yeah, he can serve the link here in
28:37 Mari Y.: I'm not sure.

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28:37 Rui M.: No.
28:39 Muhammad H.: the Google make money and we can set
28:40 Christopher A.: Okay.
28:42 Muhammad H.: correctly.
28:43 Patricia T.: Yeah.
28:43 Christopher A.:
https://info.-scaler.com/resources_ebooks_-scaler_internet_access_?pQutm=source&faceboo
28:43 Mari Y.: Hmm.
28:44 Christopher A.: Maybe I can take other landing pages.
28:44 Muhammad H.: Yeah, actual
28:47 Christopher A.: Also, a honey, if you are, you still opening the Performance Asset.
3e have some landing pages that you can maybe share.
28:55 Rui M.: oh, I think it looks jne from my browser so I guess my it's ?ust a, you
know, due to the browser difference or the language set up.
29:04 Rui M.: I don't know but it looks good from my end. So I'm good.
29:08 Muhammad H.: Okay.
29:09 Christopher A.: Okay.
29:09 Rui M.: Okay.
29:11 Christopher A.: Thank you. Okay.
29:15 Rui M.: Yeah.
29:16 Christopher A.: Yeah.
29:17 Rui M.: um, Oh, sorry, never mind. No, no, thank you. Thank you, never mind.
29:23 Christopher A.: Okay, okay.
29:24 Patricia T.: So Chris and next week's report you go through like the pacing and
the lean volume etc, rightQ
29:31 Christopher A.: Yeah, right, I will also share that
29:32 Rui M.: Yes.
29:32 Patricia T.: Okay.
29:32 Christopher A.: we put with you this week.

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29:36 Patricia T.: Okay, cool.
29:38 Christopher A.: Okay. Okay, is there anything elseQ Maybe you want to ask, or you
want to inputQ
29:50 Rui M.: Mean, for the social. Or overall.
29:52 Christopher A.: Yep. overall, and for the social campaigns,
30:00 Rui M.: i I don't have anything, but for the content thing, execution, for W1, I
30:08 Muhammad H.: Yeah.
30:08 Rui M.: would like to know 3hich okay, what I hear from Bianca and Evelyn. It's
there's a pre_commented spent for W2,
30:21 Muhammad H.: Mmm.
30:23 Rui M.: 72k for Le and another 72 for enterprise. So I would like to know 3hich
are the media. You know, we gonna be using for those %0 for yeah, %7k
30:44 Muhammad H.: Hmm.
30:46 Rui M.: Mmm.
30:46 Muhammad H.: Maybe, can you sir the maybe information with us on emailQ
Like Are you going to, you know, top up the the W1 campaign or are you going to have
a different little asset and also differentQ Like different campaign for the for the W2
budget. The %0 7k.
31:04 Rui M.: So for W2 budget, right there will be additional budget coming in and then
31:08 Muhammad H.: Right.
31:11 Rui M.: also depending on the campaign pillars, but maybe few new assets. I
would say, Km, no Patricia.
31:19 Muhammad H.: Nice.
31:22 Rui M.: Do you know is there any recent assets that we can use for like a content
saying, purposeQ Like,
31:31 Patricia T.: Mmm. Yeah, we can use some of the ones we have live on paint.
31:36 Rui M.: Mmm, but I think on my question is, are they already being used by this
teamQ
31:44 Patricia T.: Oh,
31:46 Rui M.: No.
31:47 Patricia T.: I will need to, like,

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31:48 Muhammad H.: If we can check, here we can.
31:50 Patricia T.: Oh yeah.
31:51 Muhammad H.:
31:52 Patricia T.: The kkbc can help to check.
31:54 Rui M.: Mmm, if I got it. Yeah. But, you know, um, team, rightQ So now we are
at the very last week of October and then we are studying W2 next week, rightQ
32:09 Muhammad H.: Yeah.
32:09 Rui M.: So what is the typical time range for you guys to come back with the
proposal for W2 contestant programsQ
32:21 Muhammad H.: Ksually once we resist the brief, we need around like three to
jve business days. So rapidly, you know if you set the grief it as today and then maybe
we will get back to you by like November or I like Monday.
32:35 Rui M.: Okay. And then what kind what what details like do you guys need in
terms of the briejngQ
32:43 Muhammad H.: Okay, so we will need to receive like the budget and then the
target audience and then also that you want
32:49 Rui M.: Mm_hmm.
32:50 Muhammad H.: to use and also campaign timeline as well, you know, if you are
expecting to run only in YouTube, or if you want to expand, you can see that.
32:59 Rui M.: Okay, then can I ?ust quickly go through what's going onQ 3hat's gonna
be for W2 and then separatelyQ
33:08 Muhammad H.: That.
33:10 Rui M.: 3hat I can do is I can share the budget for W2.
33:13 Muhammad H.: Okay.
33:14 Rui M.: Yeah, and then assets, I need little time but I think you can plan ahead
right without actually that, so let's
33:20 Muhammad H.: Okay, great. Yeah.
33:23 Rui M.: do that. So we can hopefully we can kick start sometimes. Like early
November, then that would be good.
33:34 Muhammad H.: Okay. Yeah.

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 33:35 Rui M.: Mmm. So what I want I would like to avoid is you know those carry over
to next quarter, you knowQ So for you we want to be clean.
33:42 Muhammad H.: Right.

33:45 Rui M.: Yeah.

33:46 Muhammad H.: Yeah.

33:50 Rui M.: Let me. Show. Oh, I thought it was sharing button but it's a video. Can
you guys see my screenQ

34:13 Muhammad H.: Yes, you can see.

34:15 Rui M.: This slide the green one.

34:17 Muhammad H.: Yeah.

34:18 Rui M.: Hmm. Okay. So I guess. So you're pretty much familiar with the slides,
rightQ

34:25 Muhammad H.: yeah, it's similarly, if you want

34:27 Rui M.: Yeah. Yeah so um for W2 The the campaign pillars will be at the same so
-ero trust SSE cyber threat and then secured workforce. Okay.

34:40 Muhammad H.: Okay.

34:41 Rui M.: Km, so what is different EQ ASE. Maybe I can ?ust yeah. So, if you take a
look at the table on the left, rightQ This is the targeting strategy for contents and that
may explain to you for no say. Yeah, this is Fapan, rightQ

35:04 Muhammad H.: Yep.

35:05 Rui M.: So, what we want to focus is, of course, the prospect account. At the
water level. so, when it comes to the HW, 4or Le plus you have about 600 accounts in
Fapan. Yeah, and then for Enterprise about a little bit over 1,000. Yeah. And then these
accounts are the subsidiary accounts of these headquarter accounts.

35:36 Muhammad H.: I see.

35:36 Rui M.: Yeah, and then since the subsidiary account, because they're
subsidiaries their company si-e varies, rightQ

35:45 Muhammad H.: Right.

35:47 Rui M.: Mmm. So what I did was like, for example, if you take a look at the
Enterprise, rightQ There's like out of these 1000 little bit over 1,000 headquarter
accounts in Fapan, you have z0 subsidiary accounts. Identijed in Fapan. And out of

1% / U0 Transcribed by Tactiq
it, U2 accounts have employees. More than 1,000. Mmm. So the the point here is for
the
36:17 Muhammad H.: Hmm.
36:20 Rui M.: enterprise. 3hat we want to target is prospect account headquarter
as well as subsidiary accounts, but bigger accounts meaning that accounts with
employees more than 1,000
36:35 Muhammad H.: Okay.
36:36 Rui M.: 4or the subsidiaries. Yeah.
36:39 Muhammad H.: Yeah.
36:40 Rui M.: Mmm and then for the early plus rightQ Oh geisha. I think this is saying
for your programmatic thing but what we want
36:49 Patricia T.: Mm_hmm.
36:50 Rui M.: to I had a talk with Masaki yesterday, rightQ So same thing as Enterprise,
we're gonna target HW the headquarter.
37:03 Muhammad H.: Hmm.
37:04 Rui M.: 4or the subsidiaries, what we want to do is we want to remove all the
public sector accounts.
37:14 Muhammad H.: Okay.
37:15 Rui M.: Hmm, and then once we do that, this is the account leftover.
37:21 Muhammad H.: Yeah.
37:22 Rui M.: Yeah. So total for the prospect. Km, yeah you need at least two numbers.
So this will be the the targeting strategy for Fapan, rightQ And then if you remember the
three
37:38 Muhammad H.: Yeah.
37:41 Rui M.: pillars, you have a -ero trust and then cyber threat and then habit work,
rightQ 3hat I would like to do is for -ero,
37:46 Muhammad H.: Yeah.
37:51 Rui M.: trust related assets. I would like to include customer accounts as well.
38:00 Muhammad H.: Okay.
38:01 Rui M.: Mmm. So net_net for the ero Trust campaign. These will be the targeted
accounts number for Fapan.

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38:15 Muhammad H.: Okay.
38:15 Rui M.: HMM. but for the cyber threat and how it work, we need to remove
customer
38:22 Muhammad H.: Okay.
38:23 Rui M.: Okay, but I will give you the, you know, the actual list of accounts. So you
don't really need to know, but I ?ust want to know the overview. How we are targetingQ
38:34 Muhammad H.: Okay. Could you conjrm if you have the least in Fapanese for the
company names, and also the customer namesQ
38:41 Rui M.: No, it will be all in English.
38:43 Muhammad H.: Ah, yeah, because we we need to get the Fapanese, you know,
names if you want to use it for local media Contentijcation.
38:51 Rui M.: But how did you guys do previously on only this weekQ
38:54 Muhammad H.: Yeah.
38:55 Rui M.: 3e have, is I believe all in EnglishQ
38:58 Muhammad H.: Yeah.
38:59 Rui M.: No, no, not in Fapanese. So,
39:00 Muhammad H.: So previously, if we have the English list, then what we did is we
locali-ed the company names with some additional cards. You have, some Michael 3ill,
you know, like jnd the Fapanese names from the English police and then started with
the media So, that's funny.
39:18 Rui M.: Hmm. Yeah.
39:21 Muhammad H.: You want to provide directlyQ Oh, you're saying
39:23 Rui M.: Mmm. Yeah. Knfortunately like you know the account information we
have in S4DC, it's all in English. So we cannot provide you yeah.
39:30 Muhammad H.: I think.
39:34 Rui M.: In Fapanese.
39:35 Muhammad H.: Okay, it's jne. Michael can help to translate this.
39:40 Rui M.: Mmm but one thing is like you don't need to do from scratch, rightQ
Because you already done it in the
39:44 Muhammad H.: Yeah.
39:45 Rui M.: previous quarter so it will be ?ust you know add_on. Yeah.

20 / U0 Transcribed by Tactiq
39:48 Muhammad H.: Yeah that's right. So we will check you know if there's any new
new names that we have not a classic
39:53 Rui M.: Mmm. Okay.
39:56 Muhammad H.: Yeah.
39:56 Rui M.: Got it. Thank you. And then once again, One second guys, I need to cover
up something.
40:48 Rui M.: And this is the budget, allocation.
40:51 Muhammad H.: I see.
40:52 Rui M.: Hmm. So for enterprise this is the the budget. This is a total budget so
you need to Subtra the 72k. Pre_commit pre_committed. Yeah. Mmm. And then this is
for the LE and this is for the Enterprise.
41:11 Muhammad H.: Okay. So it's already 72 key for U2k, it's
41:12 Rui M.: Okay.
41:15 Muhammad H.: for Le and
41:18 Rui M.: yeah, so you need to set the subtract 72k from both here and then here
41:25 Muhammad H.: Okay.
41:26 Rui M.: Yeah. And then whatever you your left with right, this is how I have divided
by camping. So, U0J should be spent on -ero,
41:38 Muhammad H.: Hmm.
41:42 Rui M.: trust. And another U0J on the hybrid work. And then 70J on the sub?ect.
41:50 Muhammad H.: Yeah. Okay.
42:01 Rui M.: okay, and then Yeah, so this is the the total handraiser or the mcis that
we would love to achieve.
42:15 Muhammad H.: Hmm. Okay.
42:17 Rui M.: mmm, so %z7 for and le plus and then eight or three for enterprise
42:24 Muhammad H.: Yeah.
42:25 Rui M.: Hmm. All right.
42:29 Muhammad H.: Yes, there.
42:31 Rui M.: Okay. so, um, Anything else you need for the planning purpose.

21 / U0 Transcribed by Tactiq
 42:41 Muhammad H.: Nothing that's should be enough. So we have divided
breakdown, and also the targeting. So yeah, please kindly share the list of, You know,
I'll get an economies to us as possible.
42:52 Rui M.: Okay.
42:52 Muhammad H.: Yeah.
42:53 Rui M.: Okay. Yeah, once I get that, I'll share
42:54 Muhammad H.: Okay.
42:54 Rui M.: that with you and then also, I'll email you, the slide that I showed.
43:00 Muhammad H.: Yep.
43:00 Rui M.: So we'll be on the same page.
43:03 Muhammad H.: Okay.
43:04 Rui M.: 3ell, hopefully maybe we can be group sometimes next week.
43:09 Muhammad H.: Okay. Yeah, we'll schedule a meeting with
43:10 Rui M.: Yeah.
43:12 Muhammad H.: you.
43:13 Rui M.: Hmm. Perfect.
43:17 Muhammad H.: Okay, thank you very much. 3e will give you updated on the
progress.
43:21 Rui M.: Yeah, thank you.
43:23 Muhammad H.: Yep. Okay, I think our last agenda is to discuss about the data
protection campaign. So let me
43:32 Patricia T.: Yep.
43:33 Muhammad H.: Yeah, so as you know, Patricia last week we have shared with you
on the media plan and for this week, we are going to go through the media introduction
quickly for each of the media. So basically, we are opening to use three platform. One is
actually 4acebook with the combination of a database. So we will go through that and
then the second one is using at metrics.
43:55 Muhammad H.: And also market one thing that I want to mention with you
Patricia actually, in terms of the actual volume, we have not received the jnal number
from the media yet because you know, after me translated the target account names,
the Fapanese they are still, like taking the last that they are going to get back to us by
like this week, but today, we have probably yet. So we can maybe in time to

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44:19 Patricia T.: Yeah. And can I ?ust say one thing on the
44:26 Muhammad H.: Yeah. Okay.
44:28 Patricia T.: planQ Like I think the pills already This month, rightQ Because the
budget is from this quarter, it's jne to run into November but we need to get something
live like this week. So can we do thatQ
44:41 Muhammad H.: Okay.
44:42 Patricia T.: Like with 4acebook jrstQ
44:45 Muhammad H.: Yeah, I think maybe we can start with 4acebook jrst.
44:50 Patricia T.: Oh wait, hang on. Mary is the landing page readyQ
44:53 Mari Y.: yeah, it's ready now
44:54 Muhammad H.: Yeah.
44:55 Patricia T.: Go, great. Okay.
44:56 Mari Y.: Yeah.
44:56 Patricia T.: And then, and if you and your team with her have already been
working on
44:57 Mari Y.: Mmm.
44:59 Patricia T.: the banners, rightQ
45:03 Muhammad H.: Yes.
45:04 Mari Y.: Sorry, it wasn't for me. Long, honeys.
45:08 Muhammad H.: Yeah.
45:08 Patricia T.: Yes, 700. Yeah.
45:09 Muhammad H.: Let me check with them on this, but seems like that really are
working on the veneers as well on this campaign.
45:15 Patricia T.: Great. Okay.
45:17 Muhammad H.: Okay, let me check later with them. And yeah, make sure that
we, we will try to maybe a long 4acebook campaign jrst.
45:26 Patricia T.: Okay. Yeah, by this week or latest Monday
45:29 Muhammad H.: Yep.
45:30 Patricia T.: it's a birthday at the very last day we can launch

2U / U0 Transcribed by Tactiq
 45:33 Muhammad H.: Okay. Oh yeah, okay, maybe I will go through the media
introduction quickly, so that you are familiar with it. So jrst, it's on at metrics so at
metric is part of DSP. So it's a similar with, you know,
45:47 Patricia T.: Mm_hmm.
45:48 Muhammad H.: with the Google display, probably in a pack, you know, we have
Like a trek TV, right guys and the other stuff, so it's similar. But this is on specijcally
for focus on Fapan. I think the one that makes them different and the reason why we
include them in this plan, is because they're able to target IP company data. So they
are working together with this metrics is one of the DMV names in Fapan.
46:18 Muhammad H.: That is working together with that metrics to target, you know,
the different company names. and yeah, they are focusing more on, which would be So
we also have run some campaign also with our other clients for atmetrics. And yeah,
this is A, I think, the reason why we include this is because of the targeting capability
that they have, number of the costing, the basic audience, on some more expensive
compared to Yahoo these playing network and offer Google display networks.
46:47 Muhammad H.: But that's because, yeah, this is like Local platform. And in terms
of the targeting actually they are able to have a different kind of targeting like the titles
and then they also have a different PMP or placement and then also you they can target
the audience based on demographic as well ?ust like Google but the only different is on
the company so they are able to target specijc industry in Fapan also including like the
number of like employee as well and also the company names.
47:18 Muhammad H.: So for this one we can actually also target you know like if you
want to target Enterprise or LM Company that's something that we can do as well. 3ith
Netflix, we will focus on the
47:26 Patricia T.: Yeah.
47:28 Muhammad H.: target economics on me.
47:29 Patricia T.: Okay, great.
47:31 Muhammad H.: Yeah. Okay. So basically this is the ofjce, start getting flow that
they have. So basically it's ofjce, they have a different IP address and then they will
match our target account list with the database that they have. And yeah, we will. So
our ads to the people was working, you know, on the company. 4ortunately, we I'm not
sure if you're able to, you know, get the breakdown.
47:53 Muhammad H.: 4or example, if we have any Trafjc or compression from, you
know, this specijc company. That's something. act with them are usually they don't
provide the background on the 3e should be able to see you know, on the on the report,
rightQ Because we need them to put the emails. And so the company names
48:11 Patricia T.: Okay.

27 / U0 Transcribed by Tactiq
 48:11 Muhammad H.: Yeah. Okay and yeah, this is some additional details. So yeah,
they are working with the different database in Fapan. Basically. So it's a quite straight
forward in terms of what they are doing. 4or each. And the I think they also have
some kind of a dynamic ads if you want to maybe mention their company names, that
something that we can do as well but we don't usually do that.
48:33 Muhammad H.: So we are focusing on, you know, our messaging and it's you
know, mentioning like a company. Yeah. So, in terms of the creative side is standard,
they only have like one site that they are currently using, so we'll be able to recreate,
you know, the credit winners for the
48:56 Patricia T.: Okay so ?ust a question.
48:56 Muhammad H.: si-e.
48:58 Patricia T.: I add metrics you stay there strength is in like the company targeting
or company si-e targeting, rightQ
49:08 Muhammad H.: Yeah.
49:09 Patricia T.: In the how about, like, Oh before I get into that. So the target account
list that I shared with you, is that like a large enough audienceQ
49:18 Muhammad H.: Yeah. Actually, they conjrm that they are able to Do the
campaign with with your, with your listQ
49:25 Patricia T.: Okay wait. All right and then how about with the keywords that I sentQ
49:30 Muhammad H.: Yeah, I think for the keywords actually we have not received the
conjrmation from them yet so yeah, we will follow up with them on that. But I think as
we mentioned
49:38 Patricia T.: Mmm.
49:39 Muhammad H.: previously, you know, we will split the campaign into target
account list and and the keywords so that, you
49:44 Patricia T.: Yeah.
49:44 Muhammad H.: know, the difference.
49:45 Patricia T.: Okay, got it.
49:46 Muhammad H.: That's okay. Combine the target. Always with keywords. S1
49:51 Patricia T.: No. No. I think we should try it separately because we also want
to see. Like a communists. 3ho else are also researching on those keywords as wellQ
RightQ

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50:01 Muhammad H.: I say, okay. Yeah, let's let's do that. Any other question about
MatrixQ
50:07 Patricia T.: Also ADD metrics can also do keyword targeting.
50:11 Muhammad H.: Oh yeah, I think we have to check on that. I think they have some
kind of topics targeting so we they might not be able to target all of the keywords that
you have. There will be some of that we can target.
50:23 Patricia T.: Okay, and they can target like, users researching competitors, rightQ
50:30 Muhammad H.: 4or computers, I think for that one, I have to re?ect because right
now the targeting is only, you know, focusing on the like the company names.
50:39 Patricia T.: Mmm.
50:41 Muhammad H.: so,
50:42 Patricia T.: Okay.
50:47 Muhammad H.: I think if we add that in the part of interest targeting, we won't
be able to target people. That is researching computers.
50:56 Rui M.: Hey, I have about one question on the ofjce targeting.
50:59 Muhammad H.: Yes.
50:59 Rui M.: Km, what happenedQ If people are working at home, So, they're not using
the the company network.
51:15 Muhammad H.: Yeah, that's
51:15 Rui M.: Then, hmm.
51:17 Muhammad H.: yeah, that's also the one of the like, Maybe disadvantage
because they are focusing on IP then if the people are working from home, then they
they won't be able to receive the, you know the the ads unless they are kind
51:29 Rui M.: Morning.
51:30 Muhammad H.: of like like a private IB like from
51:30 Rui M.: And
51:32 Muhammad H.: projle by the company.
51:36 Rui M.: then also, I guess this only for the the PC like not the mobile.
51:45 Muhammad H.: Yes, this is a targeting mostly on bc, But actually we also noticed
that we received trafjc from mobile as well. Sometime like, for example, if they are
using Some working on.

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51:56 Rui M.: Like I completely, hmm.
51:58 Muhammad H.: Yeah. Okay, another question.
52:10 Patricia T.: No.
52:11 Muhammad H.: Yeah. Okay, let's continue to the next part. So the next
introduction is for eight. 4or it actually, we are not going to use this platform because,
you know, the performance quite new when we test with some of our Like other
campaigns it actually to perform. 3ell, however, we are actually able to use their
database on 4acebook. So, that's also the good things. So any specijcally, but only for
local or Fapanese usually, for Fapanese professionals.
52:42 Muhammad H.: So that's why they have a different database with Link in And in
terms of the 1U economy, after one of the advantage of using eighties, we are able to
target the company names. So that's something it's kind of do. So, we are planning to
combine the 4acebook campaign with a database.
52:58 Patricia T.: Okay.
53:01 Muhammad H.: And inwards of the cost thing. Yeah, we will need to like, you
know, pay for the database. So that's something that we also like in consideration
because of this focusing on target list and we will we want to use this. I think, in terms
of the media products and it's quite simple. Like, this is like the link in for Fapan. And
yeah, they have a lot of database, from a lot of different company.
53:29 Muhammad H.: However, actually, we are available to target like the ?ob title as
well. 3e take database in 4acebook, but for now we only use the company names. But
basically, this is the, the segments are getting so we can target department position
name industry, type location company, name and company si-e. And then with these
DMP, we are going to connect with our 4acebook campaign.
53:52 Patricia T.: Mmm. Okay.
53:54 Muhammad H.: Yeah. and I think also we actually up to use it for display as well
with if it U60, but since I think this color have no dejciency account yet and next time for
also, for 8PC to set up new Defender 60 for this color, then it might be something that
we can explore later on if we, if we see the good result from the 4acebook campaign,
you know, with these eight database and be in the future, we can also try to see
54:22 Patricia T.: Yeah, that'd be great. I would love to give it a try.
54:23 Muhammad H.: Yeah. Okay, so yeah. That's basically for eight and then
54:29 Patricia T.: And then, oh, ?ust one question about it. So the same like, LinkedIn,
like the users actually, like, voluntarily give their information, rightQ
54:37 Muhammad H.: Yes, that's right.

2z / U0 Transcribed by Tactiq
54:38 Patricia T.: On this.
54:39 Muhammad H.: So this is some kind of like,
54:39 Patricia T.: Okay. Got it.
54:41 Muhammad H.: electronic business card. So usually, you know, they when they
are connecting to their people, they will, you know, like taking exchange their business
card with eight and yeah, I think in terms of the platforming simulator polls and so see
industry updates as well on this
54:56 Patricia T.: Okay, got it.
55:00 Muhammad H.: Okay, so on the last platform is on market one. So for market
one, it's also similar actually with the atmatrix, but they have ?ust a different database
that they are using. So for market, one Actually, they are using audience one. It's one of
the largest also GMT in Fapan. And for the framework that are getting, it's a way. They
are also using one landscape is one of the Local database for company targeting.
55:32 Muhammad H.: And there are also working with like, you know, Bamboo Ryan,
some of other global database, but we don't use that for Fapan. So we will only use
the landscape and audience. One database for the company means, so, for market
one, yeah, actually we also Still waiting for their like information on the target on this
targeting, we expect that they will be able to do it ?ust like at metrics.
55:55 Patricia T.: Okay, and they can do keyword targeting.
56:01 Muhammad H.: You are getting.
56:02 Patricia T.: Okay, great. So, same as like, they can also target like people
researching competitors.
56:10 Muhammad H.: Yeah, for that one. Yeah, I think that will be part of the like
interest targeting. 4or example, if we target like, you know, your company their names
and
56:19 Patricia T.: Mmm.
56:19 Muhammad H.: people who are like looking or interested to or visiting that the
company will be targeted, but we need to check
56:25 Patricia T.: Oh, great. Okay.
56:27 Muhammad H.: You know, it's a researching it.
56:29 Patricia T.: Yeah, so, you know, BAMBKRA, they can also give data on like,
like surging accounts, rightQ Like that's like a recent trends and like, next people
researching next scope, for instance, can we do that
56:42 Muhammad H.: Yes.

2% / U0 Transcribed by Tactiq
56:43 Patricia T.: with market oneQ
56:44 Muhammad H.: Yeah, I thought we already request that you have to provide that
kind of information, but we are still waiting. Hopefully by this week, we are able to get
Eric information.
56:53 Patricia T.: Okay. Great. And an article bukai would you say it's pretty strong in
Fapan as wellQ
56:59 Muhammad H.: No. So this is actually like their collaboration with Global. So
we tried Oracle and look. I before for Fapan by identity perform well like same with
Barbara.
57:07 Patricia T.: Oh, okay, okay.
57:14 Muhammad H.: Okay, any other question on the On this campaign. And maybe
introduction. I think police company. Yeah, really safe all the PO in the so we are good
to go.
57:28 Patricia T.: Okay, that's great.
57:31 Rui M.: To me. Also explore it Media DMP.
57:36 Muhammad H.: Mmm. Okay, yeah, I think that we can do as well right immediate
empty.
57:41 Rui M.: No I think ultimately again people will be like more like a keyword
targeted and then we can do like competitor thing I believe.
57:50 Patricia T.: Oh, great. And we can run that on like 4acebook or display.
57:55 Rui M.: No, I guess. Oh no, I'm not sure I haven't used it. So I think we need to
explore but
58:03 Muhammad H.: Yeah.
58:04 Rui M.: Yeah.
58:05 Muhammad H.: Kltimately they cannot be used on social media but I think they
can be on Google for it. Media is okay. If we only use the, you know, like the keywords
and companies are not the target accounts.
58:17 Rui M.: Mmm.
58:18 Muhammad H.: Or do we have to, I'll get the company names as wellQ
58:22 Patricia T.: Oh no, no. I mean, you can let us know what's available.
58:26 Muhammad H.: Okay.

29 / U0 Transcribed by Tactiq
 58:26 Patricia T.: 3hat options that are with it media. And also, yeah, if you can share
like maybe their reach or their inventory numbers in Fapan.
58:35 Rui M.: Yeah, because, you know, I think media is like, the, the tech media where
people go to.

58:42 Patricia T.: Mmm.

58:43 Rui M.: And then I think media is, I would say like most advanced in terms of,
you know, data and ABM. So, yeah, I'm pretty sure we can do a lot of thing this. Yeah.

58:57 Patricia T.: Okay, yeah, begin to explore, if not for this campaign and yeah, and

58:58 Muhammad H.: Yep.

59:02 Patricia T.: dejnitely in queue, to always on. Yeah.

59:04 Muhammad H.: Okay.

59:05 Patricia T.: Yeah.

59:06 Muhammad H.: Yeah. Okay. Okay. Thank you very much. Everyone for you that
my team. Yeah, we are almost on time. So yeah, I think we'll keep you updated. I think
our priority is on the data protection campaign for your mouse

59:18 Mari Y.: Of course I wanted.

59:19 Muhammad H.: and also will en?oy your plan for W2

59:20 Mari Y.: The hori-on.

59:23 Muhammad H.: today so that we can get reviews.

59:26 Patricia T.: Thank you.

59:27 Muhammad H.: Okay.

59:28 Patricia T.: Thanks handed. Thanks Steve.

59:29 Rui M.: All right.

59:29 Mari Y.: Thank you so much. 3hy

59:33 Christopher A.: You bye.

U0 / U0 Transcribed by Tactiq