FLOWCHART 1: GIÁ TRỊ THƯƠNG HIỆU

A: Hi B, take a seat please.

B: Hi A, thank you.
A: As far as we all know, our company needs to verify the brand values for the
organization. That’s the reason why we are here together. Let’s discuss then make
decision before presenting them to the Marketing Director.
B: That’s right. So, what do you think about organization’s brand values?
A: Oh. I think we should choose 3 brand values that are reliability, comfort and
quality. Our customers associate us with the highest quality products. That’s my
opinion, and you?
B: In my opinion, I suggest 3 brand values which are “good value for money”,
“ Invironmentally aware” and “customer focus” . For us, the customers always come
first and we want to constanly remind both our selves and our customers of that fact.
A: Oh. That’s great. But now, we need to choose only three of them that we
mentioned. Let me choose and explain them to you. I choose “quality” and “comfort”
as the two most important brand values for the company. Because “quality” and
“comfort” are two important values that customers need from our company products
and services. What are your thoughts?
B: I agree with your choice, moreover, I’d like to offer the last brand value which is ‘
customer focus’. As you know, the attention and good care will make customer feel
sastified with us.
A: You’re right. Let me confirm the three brand values that we discussed. These
include ‘quality’, ‘comfort’ and ‘ customer focus’. I will present them to the Marketing
Director in our next meeting.
B: That would be fine. Alright, if there is nothing else, I’ll be back my desk. I need to
complete some of my reports. See you then, goodbye.
A: See you later and goodbye
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FLOWCHART 2 : NGHIÊN CỨU THỊ TRƯỜNG HÃNG HÀNG KHÔNG

A: Hello B . How are you?
B: Hi A. I’m fine, thank you. I hope you too.
A: We are here to choose one of the three cities Singapore, Guangzhou, and Bangkok
to add to our travel destination and discuss the best market research for our airline.
Can you share with me your opinion?
B: I prefer street interview, because this method would allow us to focus on our target
group and have high response rate.
A: You have the point there but I’m worried about its disavantages of being too
expensive and it’s quite hard to stop people at airports for an interview.
B: I see what you mean. What is your viewpoint on this issue?
A: I prefer an online survey because it’s fast and cost a lot less than street interviews.
B: I agree with you about the upsides of online survey. How about the posibility of
getting a skewed sample?
A: I got the downside of online survey. It’s better for us to look at user profiles on
your system database and just sending the online survey to members of your target
market.
B: That would be good. I agree with you.
A: I’ll propose your choice to the Board of Directors. I’ll send you a copy too.
B: thanks for your quick action. I’ll wait for your email. Bye for now.
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FLOWCHART 3
A: Hi B, let’s take a seat please.
B: Hi A, thanks.
A: Well, you know that our company will introduce a new DSL package in the
Combodian market. We are here to discuss pricing strategy for our company’s new
service.
B: Ok. I got it now.
A:So could you share with me your thoughts about the pricing model for the new DSL
package? I prefer a pay-per-use pricing model. And you?
B: I’m sorry. I don’t agree with you. Because I think it would be better to adopt
penetration pricing strategy or charge a monthly fee and give free cable modems for
customers to use.
A: What a pity, I can’t agree with you on penetration pricing strategy because
customers can switch to another company after promotion, but I agree with the
monthly fee and free cable modem for customers. The modems must be only
compatible with our company’s technology so that customers cannot switch to another
company.
B: Oh, I have another suggestion. It would be great to combine the two strategies.
First, we use the penetration pricing model for the first six months and give away free
cable modem to customers. Then we charge flat fee monthly.
A: That sounds Wonderful. Let’s combine both of strategies then bring us benefits for
the first stage in new market.
B: Alright, let me draft down a detailed plan then sent it to you for an overview.
A: Thanks for your care. I’m looking forward to your email. Bye for now.
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FLOWCHART 4:
A: Ring Ring Ring
B: Good morning. Total Telemarketing speaking. B speaking. How can we help you?
A: Oh hello B. I’m A a Marketing Assistant for Geldsburg, a Swiss manufacturer of
hand-held barcode scanners. Currently my company is expanding services in the
UK so we would like to hire Total Telemarketing to design and carry out a
telemarketing strategy for our product.
B: That sounds interesting. What exactly would you like to know?
A: We’d like to know the cost of services. Could you tell me if the services are priced
per call or per hour?
B: Prices charges depend on your choice. If you use our service less than a week, the
cost will be charged by calls. If the service is taken longer, we’ll charge you by hour.
A: Oh, I see. I’d like to charge per call please. How much preparation time do you
require before you’re ready to begin?
B: Yes, We are really. It depends on your needs.
A: We need to begin ASAP. And I'd like to know the support you need from my
company to develop the campaign.
B: All right. Your company should be involved in to get better results.
A:Mm... I’m afraid we can’t. We are in too busy season. so I suggest Total
Telemarketing should handle everything.
B:Ok. I agree with you. I need to discuss in details with my colleagues. Then I’ll be
back with you this Friday. Is that ok?
A: That would be fine. Thank you very much. I think that’s all. Bye for now
B: You’re welcome. Talk to you later.
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FLOWCHART 5 :
A: Good morning B! Do you have time for me now?
B: Good morning A. How can I help you?
A: Yes, sure. I have just received a brochure about a trade fair that will take place in
Thailand in the next two months. I think that is a good chance for our company to get
to know the market. So, I’m here with you to discuss whether our company should
attend that trade fair or not.
B: Yes, that’s alright. Could you give me more details about the trade fair?
A: Of course yes. The trade fair will take place in ThaiLand in the next two months. I
think our company should attend the trade fair because it’s really a very high-profile
event. Everyone in the Furniture industries knows about it and attends.
B: Mm....I’m not sure about it. The trade fair lasts at least 4 weeks, so traveling to the
trade fair can be costly. Displaying at a trade fair can also be costly. We need to
consider more for our budget.
A: I think there are a lot of added benefits, including introducing new products to a
large number of people and meeting potential customers.
B: I wonder that choosing the wrong trade fair to exhibit our company’s products or
services can result in displaying to the wrong customers. Besides, I also worry that
poor promotion can mean that the cost of attending the trade fair outweighs any
revenue you gain.
A: Yes, I know what you mean. But the fair will enhance goodwill, gain our company
publicity and improve corporate image. I also think it’s a good chance to gather
competitor’s information.
B: That’s a good point. I will look at the budget this afternoon and give the final
decision tomorrow.
A: That would be fine. I’m waiting for your news. Talk to you later. Bye for now.
B: OK, good bye.