CHAPTER V NOVEMBER 2, 2022

EVALUATING
MESSAGES AND/OR
IMAGES
PURPOSIVE COMMUNICATION

PSU BSIT ASINGAN CAMPUS

 Evaluate multimodal texts critically to
enhance receptive (listening, reading,
viewing) skills

Convey ideas through oral, audio-visual,

LEARNING and/or web-based presentations for

different target audiences in local and
global settings using appropriate

OUTCOMES registers

Adopt awareness of audience and

context in presenting ideas.
 LINGUISTIC LANDSCAPE

CHAPTER V
GEOSEMIOTICS

OUTLINE KINDS OF SIGNS

ONLINE LANDSCAPES
WHAT IS A LINGUISTIC Back to CHAPTER V

LANDSCAPE?
OUTLINE

Is the "visibility and salience of languages on public and

commercial signs in a given territory or region.

is a thing that one can see that do not necessarily need

words to express a though
EXAMPLES

Billboards Signages

CHAPTER V OUTCOME
EXAMPLES

Street names Traffic Signs

CHAPTER V OUTCOME
 SIGNS

Signs produced by an
individual or a group but not
officially recognized has
bottom up discourse
 WHAT IS GEOSEMIOTICS?

Geosemiotics is the study of the social meaning of the

material placement of signs in the world. By signs, we mean
to include any semiotic system including language and
discourse.
GEOSEMIOTICS EXAMPLE
KINDS OF SIGNS
 REGULATORY SIGN

If it indicates authority
and is official or legal
prohibitions
 INFRASTRUCTURAL SIGN

If it labels things or directs

for the maintenance of a
building or any
infrastructure
 COMMERCIAL SIGN

Advertises of promotes a
product, an event, or a
service in commerce
 TRANSGRESSIVE

If it violates (intentionally
or accidentally) the
conventional semiotics or
is in wrong place
 WHAT IS A GRAFFITI?

Graffiti is an unsanctioned
urban text. It conveys
power and control to the
person or group behind
the production of graffiti.
 WHAT IS A GRAFFITI?

It is a way for
disempowered people to
make a visible mark, to
disrupt the landscape that
is increasingly occupied by
the increasingly powerful.
ONLINE LANDSCAPES
 NETIZEN

These are people who go online. The term netizen is an

abstraction of the words INTERNET and CITIZEN

Netizens are metaphorically considered as the citizens of

the virtual world
EXAMPLES OF ONLINE
LANDSCAPES

YOUTUBE
Is an American video-sharing
platform headquartered in San
Bruno, California, USA
EXAMPLES OF ONLINE
LANDSCAPES

TWITTER
Is an American microblogging and social
networking service on which users post
and interact with messages known as
TWEETS

Provides opportunities and resources for

making choices in how we create a
personalized linguistic and semiotic
landscape
EXAMPLES OF ONLINE
LANDSCAPES

MEMES
Is a term given to any posts, language or photo that has an uptake to a social,
moral, or political idea that most of the time seems funny.

Are contagious patterns cultural information that get passed from mind to mind
and directly generate and shape the mindsets and significant forms such things as
popular tunes, catchphrases, clothing fashions, ways of doing things, icons,
jingles, and the like.
 ple of Mem
am e
Ex s