MEDIA AND

INFORMATION
LITERACY
 MEDIA AND
INFORMATION
INTRO TO MIL

LITERACY
a set of competencies that empowers
citizens to access, retrieve, understand,
evaluate and use, to create as well as
share information and media content in
all formats, using various tools, in a
critical, ethical and effective way, in
order to participate and engage in
personal, professional and societal
2 activities.
- UNESCO
 MEDIA AND
INFORMATION
INTRO TO MIL

LITERACY
course introduces the learners to basic
understanding of media and information
as channels of communication and tools
for the development of individuals and
societies. It
also aims to develop students to be
creative and critical thinkers as well as
responsible users and competent
3 producers of media and information.
INTRODUCTION TO
MEDIA AND
INFORMATION
LITERACY
WEEK 1 | FEBRUARY 13-17, 2023
COMMUNICATIO
N
 COMMUNICATIO
N
Process of sharing and conveying messages of
information from one person to another within and
across channels, contexts, media and cultures.

- McCornack, 2014
 COMMUNICATION
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VERBAL NON - VERBAL

• An interaction in • An interaction when
which words are behavior is used to
used to relay a convey and represent
message through meaning.
speech or with the
use of voice. Signs, Symbols, Colors,
Gestures, Body language
7

Oral and Written Facial expressions

PROCESS OF COMMUNICATION
How are the concept of media,
information and technology
affect communication?
 INFORMATION
MEDIA Communication INFORMATION
 Communication
data, knowledge  data, knowledge
derived from study,
Tools derived from study,
experience, or experience, or
instruction, signals instruction, signals
or symbols or symbols
 knowledge of  knowledge of
specific events or specific events or
situations. situations.

TECHNOLOGY
Photo Credit :https://commons.wikimedia.org/wiki/File:EU-Media-Futures-Forum-pic_0.jpg and: http://hallr.com/category/school-communication/
MEDIA
How do we communicate?

INFORMATION
What do we communicate?

TECHNOLOGY
What can we use to communicate better?
 MEDIA USE LOG
Think of the past week and record your usage and
INTRO TO MIL

interaction with media and information providers such as (

internet, social media, TV, radio, newspaper, etc.) . Indicate
how many hours were spent engaging with each one.

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 MEDIA USE LOG
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•Which media provider did they spend the most

time?
•What roles does media play in their lives?
(leisure, learning, communication, etc.)

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21 CENTURY
ST

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LEARNER
 LOW-TECH FUTURE
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“Imagine waking up one day to find no

internet,
libraries and cell phones. Newspapers,
magazines radio stations and TV channels
have also disappeared.

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LOW-TECH FUTURE
How would you be informed of anything
now?
What ways would you have
communicated with one another?
How would you share information and
communicate news and events?
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INTRO TO MIL
LOW-TECH FUTURE
What would happen with the decisions
you usually make?
How would it affect the way you live?
What would you personally miss the most
in such situation?
17 What would society lose in this situation?
SHORT QUIZ NO. 1
SHORT QUIZ
1. It is the act or process of using words,
sounds, signs, or behaviors to express or
exchange information or to express your ideas,
thoughts, feelings, etc., to someone else.

a. communication
b. literacy
c. Media
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d. information
SHORT QUIZ NO. 1
SHORT QUIZ
2. It happens through verbally, vocally or
through written words, which express or convey
the message to others.

a. verbal communication
b. formal communication
c. non- verbal communication
d. informal communication
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SHORT QUIZ NO. 1
SHORT QUIZ
3. A communication without word of mouth,
spoken words, conversation and written
languages is called _____.

a. verbal communication
b. formal communication
c. non- verbal communication
d. informal communication
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SHORT QUIZ NO. 1
SHORT QUIZ
4. Which of the following is considered as verbal
communication?

a. A baby crying inside the crib.

b. A letter of resignation given by the
employee.
c. smiling when you meet someone
d. A politician doing his speech.
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SHORT QUIZ NO. 1
SHORT QUIZ
5. Lavinia shrug her shoulders and a roll out her
eyes whenever she saw Sarah. What type of
communication is present in statement above

a. verbal communication
b. formal communication
c. non- verbal communication
d. informal communication
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DAY 2 ( CONTINUATION)

Short review or recap on

previous activities and
discussion.
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INTRO TO MIL

Are all news and information

on the internet true? Why or
Why Not?
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PRESENTATION TITLE
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PRESENTATION TITLE
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PRESENTATION TITLE
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How did you know that some

news or headlines were true or
false?

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 FAKE NEWS
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false stories that appear to be

news, spread on the internet or
using other media, usually
created to influence political
views
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- Cambridge Dictionary
 UNLOCK THE DEFINITIONS
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1. Class will be divided into 4 groups.

2. Each group will be given 1 term to
define.
3. The group will formulate their
own definition of the term
assigned to them.
4. Present to the class.
32
 UNLOCK THE DEFINITIONS
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a. Technology Literacy
b. Media Literacy
c. Information Literacy
d. Media and Information Literacy
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UNLOCK
THE DEFINITIONS
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INTRO TO MIL

LITERACY
The ability to identify, understand, interpret, create,
communicate and compute, using printed and written
materials associated with varying contexts. Literacy
involves a continuum of learning, wherein individuals
are able to achieve their goals, develop their
knowledge and potential, and participate fully in their
community and wider society.

35
 MEDIA
INTRO TO MIL

The physical objects used to communicate with, or the

mass communication through physical objects such as
radio, television, computers, film, etc. It also refers to
any physical object used to communicate messages.

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 MEDIA LITERACY
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The ability to access, analyze, evaluate, and create

media in a variety of forms. It aims to empower
citizens by providing them with the competencies
(knowledge and skills) necessary to engage with
traditional media and new technologies.

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 INFORMATION
INTRO TO MIL

A broad term that covers processed data, knowledge

derived from study, experience, instruction, signals or
symbols.

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 INFORMATION LITERACY
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The ability to recognize when information is needed,

and to locate, evaluate, and effectively communicate
information in its various formats.

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 TECHNOLOGY LITERACY
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The ability of an individual, either working

independently or with others, to responsibly,
appropriately, and effectively use technological tools.
Using these tools an individual can access, manage,
integrate, evaluate, create and communicate
information.

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 MEDIA AND INFORMATION
INTRO TO MIL

LITERACY
The essential skills and competencies that allow
individuals to engage with media and other
information providers effectively, as well as develop
critical thinking and life-long learning skills to
socialize and become active citizens.

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 GUIDE QUESTIONS
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1. How do Media Literacy,

Information Literacy, and
Technology Literacy differ in
terms of use?
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 GUIDE QUESTIONS
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2. Are they similar in form?

3. Are they similar in use?
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DAY 3 ( CONTINUATION)

Short review or recap on

previous activities and
discussion.
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 LEARNING COMPETENCIES
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 DESCRIBES HOW MUCH MEDIA AND INFORMATION AFFECT

COMMUNICATION. MIL11/12IMIL-IIIA-1
 IDENTIFIES THE SIMILARITIES AND DIFFERENCES OF MEDIA
LITERACY, INFORMATION LITERACY, AND TECHNOLOGY
LITERACY. MIL11/12IMIL-IIIA-2
EDITORIALIZES THE VALUE OF BEING LITERATE IN MEDIA AND
INFORMATION. MIL11/12IMIL-IIIA-3
SHARES TO THE CLASS MEDIA HABITS, LIFESTYLES AND
PREFERENCES. MIL11/12IMIL-IIIA-4
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 INTERACTIVE WORD
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WALL

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What are the characteristics
of responsible users and
competent producers of
media and information?
POSTER ANALYSIS

• What is the message

of this poster?
• Do you agree with the
message? Why or why
not?
49
 A media and information literate
individual behaves properly on the
internet.
POSTER ANALYSIS

• What is the message

of this poster?
• Do you agree with the
message? Why or why
not?
A media and information literate
individual is a critical thinker.
Critical thinking is the ability to think clearly and
rationally about what to do or what to believe. It
includes the ability to engage in reflective and
independent thinking.
(http://philosophy.hku.hk/think/critical/ct.php)
POSTER ANALYSIS

• What is the message

of this poster?
• Do you agree with the
message? Why or why
not?
A media and information literate
individual is open-minded and a
smart user.
POSTER ANALYSIS

• What is the message

of this poster?
• Do you agree with the
message? Why or why
not?
A media and information literate
individual knows how to protect
himself/herself and others on the
internet
 FORMATIVE ASSESSMENT
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• Do you consider yourself as a media

and information literate individual?
Why or why not?
• Why is being a media and information
literate individual very important in
today’s digital and connected world?
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DAY 4 ( CONTINUATION)

Short review or recap on

previous activities and
discussion.
58
 TERMS AND
PREFERENCE DEFINITIONS
• The selecting of someone or something over another or others.
HABIT
• A recurrent, often unconscious pattern of behavior that is
acquired through frequent repetition.
LIFESTYLE
• A way of life or living of a person or group.
(Source: http://www.thefreedictionary.com)
CLASS ACTIVITY
• Strategy: Inside/Outside
Circles
• Instruction: Share your media
habits, lifestyles, and
preferences to your
classmates. (Write down
information you gathered.)
• Time limit: 2 minutes per
PROCESSING THE
•ACTIVITY
Share information you gathered from your
classmates.
• Create a conclusion based on the gathered
information about the media habits, lifestyles,
and preferences of your classmates.
PROCESSING THE
ACTIVITY
Sample Questions
• On an average; how much time do you spent online?
What do you always do when you are online? Why?
• Do you watch TV? If yes, what programs do you watch
on TV? Why?
• Do you read books or magazines? What kind of books or
magazines do you read?
• Where do you get your news? Why?
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PRESENTATION TITLE
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PRESENTATION TITLE
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PRESENTATION TITLE
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PRESENTATION TITLE
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PRESENTATION TITLE
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PRESENTATION TITLE
PERFORMANCE TASK
NO.1
• Write an essay about the value of being a
media and information literate individual.
• Your essay must have a title, an
introduction, a body paragraph (1 main
argument with 2 examples), and a
conclusion.
• Not less than 12 sentences
•
PERFORMANCE
TASK Very Good Good Poor Needs
Improvement

INTRODUCTION Well-developed Introductory Introduction does Introduction was

Background/ introductory paragraph not adequately not presented.
Define the paragraph contains contains explain the
Problem detailed background background of
background information and the problem. The
information, a clear states the problem is stated,
explanation or problem, but but lacks detail.
definition of the does not explain
problem. using details. (5 points)

(10 points) (8 points) (0 points)

PERFORMANCE
TASK
Very Good Good Poor Needs
Improvement

BODY Argument is Argument was Argument Argument

PARAGRAP well developed presented with was presented was not
HS with two one supporting but does not presented.
Main supporting fact/ example. have any (0 points)
Argument facts/ example.
examples. (8 points)
(5 points)
(10 points)
PERFORMANCE
TASK
Very Good Good Poor Needs
Improvement

CONCLUSION Conclusion was Conclusion was Conclusion was Conclusion was

presented. presented. presented but no not presented.
Opinions and Opinions and suggestions for
suggestions for suggestions for change and/or
change are logical change are opinions are
and well thought evident. included.
out.

(5 points) (0 points)
(10 points) (8 points)