Professional Ship Management

Reading: 10.3

Professional ship management is management of ship, with the scope of management is the services
that are supplied by a management company which separate from the ship owner. Ship
management also related around the connection between the ship crews and ship owner. With the
increasing intensity and competition in shipping industry, it is necessary to have a good ship
management. The objective of this ship management is not far from the relationship between the
shipping industry with its clients. This means more of stable establishment, development, and
maintaining the relationship with clients for the long-term. These ship management tasks are done
by the ship manager.

Other than the relationship between the ship crews and ship owner, ship owner and clients, the
relationship between ship owner and ship manager is also important. By having good relationship
between the ship owner and the ship manager, ship management will be done well. The factors and
characteristics of the relationship between ship owner and ship manager that are ideal to have can
be seen in the table.

Table: Strong Trust, No Conflict, Major Investments, Personal Friendships, Minor Adaptations

Ship Management

Reading: 10.10

Ship management also can be defined as the decisions and managements that are required to get
effective operation and performance of a ship. Ship management cover wide range of management
types that need to be given attention, which are the technical, crew or personnel, and commercial
management and also the ancillary. Good ship management needs to be done for obtaining various
objectives, such as reducing ship cost, obtaining management and financial supports, simplifying
operational burdens, and many more. Good ship management can be obtained by having good ship
management systems.

Onboard Ship Personnel Management

Reading: 10.6

To have a smooth shipping industry, it is natural to have good ship personnel or crew management.
Obtaining and recruiting the suitable personnel for the ship must be done very carefully, which
means that recruiting crews must consider the crew professionally, psychologically, and
psychognostically.

The recruited crew also must have obtained training to qualify for operating the ship. The
qualifications must fully covered the theoretical and practical skills of the crew, which is more
elaborated in the table.

Table: Navigating, Acting in emergency, Knowledge of shipboard power units, Planning and ensuring
ship loading, controlling embarkation
Professional Ship Management Marketing

Reading: 10.9

In recent years, there has been significant growth of ship management industry, even though this
industry is still a fairly new service in the shipping industry. Because of that, there are more
competition in this field, and it is ideal to have ship management marketing that can attract more
clients. The marketing tools that need to have can be seen in the figure.

We know that the main objective of ship management is the management of ship with facilitations
and supports services to help with the ship operational and technical aspects. This marketing tools
are used considering the target market. Related to that, the ship market can be divided into few
segmentations that can help to get good marketing. The segmentation can be seen in the table.

Table: Ship Market Segmentation

Type of Ship, Type of Cargo, Trade Locations and Destinations, Type of Charter

Cruise Shipping Operations Planning

Reading: 10.4

Other than inanimate object to be the cargo for shipping, people or can be called passangers, is also
some kind of cargo that can be shipping. In this era, cruise shipping is one of the most desirable
recreational activities for people. However, different from liner shipping or other type of shipping,
this shipping normally departs and arrives at the same port.

Figure: e. It has had an average passenger growth rate of 7.2 per cent per year since 1990

All activity is not without risks. Because of cruise shipping carries many passangers, risk management
is crucial for this kind of shipping industry. Risk management here is to secure safety of the
passangers. To do that, the cruise shipping industry must do determination and selection to get the
safest operation. Those selections can be seen in the table.

Table: Home port selection, Ports of call selection, Selection of schedule or Schedule design, Cruise
service planning, Cruise itinerary selection

Onboard Ship or Shipboard Organization Aesthethic

Reading: 10.5

We know from the few previous slide that there is a need to have a crew or ship personnel
management. That means, on board the ship there must be some kind of organization to be
managed to. The crews on board the ship themselves can be categorized as an organization, that
need to work together to obtain the desired goals. Based on the research that has been done, the
crews in the ship as an organization, tend to have aesthetic dimension, approach, and perspective
towards their responsibilities.

Ship crews, or sailors to be more specific, tend to use aesthetic to determine what is proper
seamanship of their shipmates. Even though it is sound silly, this aesthetics that the crews have, it
can be used to manage the organization on board the ship to be good and orderly to a certain
degree. This aesthetics of the crews in shipboard organization, generally, can be categorized into few
categories, which can be seen in the figure. This aesthetic judgement also represents many things,
which can be seen in the table.

Category: Connection and contact with the sea, respect for nature and its elements, bonds with
organizational members

Represents: Appreciation for the sea, value for raw nature, strong bonds with fellow crews and their
work, the quality of organizational life onboard the ship.

(Frankel, 1982; Gerasimova, 2013; Griffiths & Mack, 2007; Gurning, n.d., 2013; King & Mitroussi,
2003; P. M. Panayides & Cullinane, 2002; P. m. Panayides & Gray, 1999; P. M. Panayides & Gray,
1997; Perry & Wilkie, 1974; Sigera, 2012; Sletmo, 1989; Wang et al., 2016)

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